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Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence;burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will. The original blue jeans Our signature straight fit A blank canvas for customization and self-expression Fade be gone. This garment is dyed with fade-resistant Future Indigo™ which means it will keep its color after 20 washes. Color that lasts. This garment is made with Stay Dark technology, meaning it keeps its true color for up to 20 washes.

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