The year was 1947 and although the war had ended, the nation was much changed—and so were our 501® jeans. The end of rations allowed for the return of some familiar 501® features, like the watch pocket rivets. But it also ushered in some updates in response to the changing time and emerging middle class, like a modern, slimmer fit and the removal of extraneous details like the cinch and suspender buttons.And while the back pocket arcuate was no longer applied with paint as it was during the war, it had certainly changed. Thanks to new double-needle technology, the famed double-arched stitch could be mass-produced in uniform size and design, no longer subject to the sewing skills of the individual worker.Today, we reproduce all of these details for these 1947 501® jeans using the same 12 oz. red line selvedge denim.An archival reproduction of our 1947 501® jeans and a reflection of the changing timesDesigned with a post-war, slimmer fitMade with watch pocket rivets for the first time since the start of the warFeatures uniform arcuates on the back pockets, facilitated by double-needle technologyConstructed with two back pockets with concealed rivetsWe made this garment with organically grown cottonThese jeans were crafted from premium selvedge denim and woven on a traditional narrow-width shuttle loom—making them highly covetable. Roll up the cuff to show off the woven fabric strip.These jeans are Shrink-to-Fit™, meaning you control the shrinkage yourself, which allows the denim to conform to your unique body. The payoff is a pair of jeans with a custom-made fit. No tailor necessary.
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