Women moving women, forward. Effortless fits and performance styles, curated for new routines and crisp temps. We ignite the limitless potential of all girls and women. 

Athleta was founded in 1998 in Petaluma, California, by Scott Kerslake. The brand, initially a catalogue brand, was acquired by Gap Inc. in 2009 for $150 million. Athleta's mission is to inspire active, healthy, and confident women and girls, fostering a community that empowers each other to reach their limitless potential. In 2011, Athleta opened its first store in Mill Valley, California, and has since expanded to over 250 stores in the United States and Canada​​​​​​.

Product Range and Innovation
Athleta offers a wide range of products, including yoga pants, leggings, workout tops, bras, sleep & loungewear, dresses, jackets, swimwear, and accessories. The brand is known for its ethically produced clothing, focusing on performance, sourcing, and sustainability. Athleta stands out for its extended sizing options (XXS-3X), catering to a diverse clientele. The brand also launched Athleta Girl in 2016, extending its empowering message to younger audiences​​​​​​.

Commitment to Inclusivity and Sustainability
Athleta is dedicated to inclusivity, diversity, and social consciousness. The brand actively sponsors female athletes and provides grants to organizations that promote movement for women and girls. Athleta is a Certified B Corporation, emphasizing its commitment to environmental sustainability and ethical production. The brand has made significant strides in using sustainable materials, with about 60% of its gear made from sustainable materials​​​​.

Community and Empowerment Initiatives
Athleta's core values include women's empowerment, inclusive community, and sustainability. The brand’s “Power of She” campaign and AthletaWell community platform exemplify its focus on building a supportive and empowering community. Additionally, Athleta has committed $2 million to grants and organizations dedicated to advancing female connection and confidence through movement​​​​.

The whispers are true! Dive into the fashion deal at Athleta that has everyone talking. Curious yet?

Wait, What? Athleta's Shocking Fashion Deal That Everyone's Whispering About! | Eureka Shopping

Athleta, a subsidiary of Gap Inc., is a premier performance apparel brand, specializing in activewear for women and girls. Founded in 1998, Athleta champions empowerment and inclusivity, offering high-quality products ranging from yoga wear and swimwear to athleisure, designed for various athletic and leisure activities.

Tops

Shorts

Swimwear

Outwear

Sweaters

Leggings

Pants

Body Jewelry

Dresses

Backpack

Lingerie & Loungewear

Bodysuits

Shoulder Handbags

Overalls

Outdoor Shoes

Jeans

Scarves

Skirts

Socks

Black

White

Gray

Green

Blue

Pink

Brown

Beige

Purple

None

Black / White

Orange

Yellow

Black / Green

Black / Blue

Multicolored

Black / Orange

Black / Purple

Blue / Gray

Blue / Orange

Blue / White

Gray / White

Green / White

Purple / White

Clothing

Women

Clothing, Shoes & Jewelry

FOR: Commuting, work, and travel FEEL: TENCEL™ fabric is incredibly soft and lightweight FAVE: Slits on side for easier mobility #810482

Keys Sweater Dress

FOR: Commuting, work, and travel FEEL: Lightweight SUPIMA® cotton fabrication FAVE: Slits on side for easier mobility #850881

Essential Midi Dress

FOR: Yoga or studio practice FEEL: Powervita fabric is buttery soft with support that feels like a gentle hug FAVE: Bonded side stash pockets to store your essentials #985231

Salutation Stash High Rise Mesh 7/8 Legging

FOR: Medium and high impact workouts in cold climates FEEL: Plush SuperSonic has a brushed interior with compression FAVE: Zip pockets secure your essentials Fully adjustable continuous drawstring won&#39t get lost in the wash Reflective details for workouts during dawn or dusk Back drop in pocket to store phone or keys #985307

Rainier High Rise Legging

FOR: Yoga or studio practice FEEL: Soft, premium-weight comfort with luxurious TENCEL™ fibers that drape beautifully FAVE: Delicate wrap front detail for a stylish look in the studio #524809

With Ease Wrap Top

FOR: Swim, surf, stand-up paddleboard, and all water sports FEEL: Recycled HECO swim fabric is smooth and sleek with powerful stretch FAVE: Adjustable straps for the perfect fit Removable cups dry quickly and maintain their shape over time WIRELESS SUPPORT provides a comfortable, flattering fit Adjustable straps.

Scoop Bikini Top D-Dd

Shoes

FOR: Commuting, work, travel FEEL: Recycled polyester fabrication is sleek with a soft hand-feel FAVE: Internal adjustable drawcord on waist for a custom fit #986278

RainOut Sutro Trench

Jewelry

FOR: Layering up to and from your workout FEEL: Nirvana is our softest fabric FAVE: Side pockets stash your essentials Thumbholes hold sleeves in place and keep warmth in Improved fit for a modern look #982377

Pranayama Long Wrap

FOR: Life on and off the mat FEEL: Powervita fabric is buttery soft with support that feels like a gentle hug FAVE: Curved seam on bottom flatters your form Easy-access stash pockets Made with our customer-obsessed, second-skin Powervita fabric, our yoga leggings/pants are designed for your ultimate distraction-free practice #531288

Salutation High Rise Jogger

BEST FOR STUDIO: yoga + barre + pilates IMPACT: Light-impact workouts, best for A-C cups FEEL: Powervita fabric is buttery soft with support that feels like a gentle hug FAVE: Sleek racerback design provides distraction-free mobility and airflow Removable cups #819515

Vital Mesh Bra A-C

FOR: Yoga or studio practice FEEL: Powervita fabric is buttery soft with support that feels like a gentle hug FAVE: Mesh ventilation helps keep you cool #415874

Salutation Mesh 7/8 Bodysuit

FOR: Yoga or studio practice FEEL: Super&#45soft Powervita&#153 rib fabric hugs the body FAVE: Easy&#45access pockets to stash your essentials Thumbholes hold sleeves in place and keep warmth in #986567

Athleta's Top Deals & Products

Athleta's Top Deals & Coupons

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