Women moving women, forward. Effortless fits and performance styles, curated for new routines and crisp temps. We ignite the limitless potential of all girls and women. 

Athleta was founded in 1998 in Petaluma, California, by Scott Kerslake. The brand, initially a catalogue brand, was acquired by Gap Inc. in 2009 for $150 million. Athleta's mission is to inspire active, healthy, and confident women and girls, fostering a community that empowers each other to reach their limitless potential. In 2011, Athleta opened its first store in Mill Valley, California, and has since expanded to over 250 stores in the United States and Canada​​​​​​.

Product Range and Innovation
Athleta offers a wide range of products, including yoga pants, leggings, workout tops, bras, sleep & loungewear, dresses, jackets, swimwear, and accessories. The brand is known for its ethically produced clothing, focusing on performance, sourcing, and sustainability. Athleta stands out for its extended sizing options (XXS-3X), catering to a diverse clientele. The brand also launched Athleta Girl in 2016, extending its empowering message to younger audiences​​​​​​.

Commitment to Inclusivity and Sustainability
Athleta is dedicated to inclusivity, diversity, and social consciousness. The brand actively sponsors female athletes and provides grants to organizations that promote movement for women and girls. Athleta is a Certified B Corporation, emphasizing its commitment to environmental sustainability and ethical production. The brand has made significant strides in using sustainable materials, with about 60% of its gear made from sustainable materials​​​​.

Community and Empowerment Initiatives
Athleta's core values include women's empowerment, inclusive community, and sustainability. The brand’s “Power of She” campaign and AthletaWell community platform exemplify its focus on building a supportive and empowering community. Additionally, Athleta has committed $2 million to grants and organizations dedicated to advancing female connection and confidence through movement​​​​.

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September's Most Viral Fashion Trend? Only on Athleta – Look Now! | Eureka Shopping

Athleta, a subsidiary of Gap Inc., is a premier performance apparel brand, specializing in activewear for women and girls. Founded in 1998, Athleta champions empowerment and inclusivity, offering high-quality products ranging from yoga wear and swimwear to athleisure, designed for various athletic and leisure activities.

Tops

Leggings

Shorts

Outwear

Swimwear

Sweaters

Pants

Body Jewelry

Backpack

Socks

Shoulder Handbags

Dresses

Overalls

Hats

Bodysuits

Lingerie & Loungewear

Wallets

Outdoor Shoes

Jeans

Skirts

Scarves

Anklets

Black

White

Gray

Blue

Green

Brown

Pink

Purple

Beige

None

Black / White

Orange

Yellow

Black / Green

Blue / White

Multicolored

Black / Blue

Blue / Gray

Black / Orange

Blue / Orange

Gray / White

Green / White

Purple / White

Black / Purple

Clothing

Women

Clothing, Shoes & Jewelry

FOR: Commuting, work, and travel FEEL: Seamless construction for maximum comfort and minimal chafing FAVE: Your favorite Renew Tank with added coverage Fitted next to the body Regular length, hits at low hip Mock neck Body length in size medium: Regular: 24.

Renew Seamless Mock Neck Top

FOR: Yoga, studio, or floor practice FEEL: Powervita&#153 fabric is buttery soft with support that feels like a gentle hug FAVE: Straps designed for comfort on the shoulders and neck #486376

Exhale Bra A&#45C

FOR: Medium to high impact workouts at the gym, studio, or outdoors FEEL: SuperSonic fabric, made with recycled material, is sleek with supportive compression FAVE: Back drop in pocket to store phone or keys New and improved design with large side stash pockets to hold your phone and a no-slip waistband Fitted next to the body with a high-rise waistband 7/8 length, hits just above ankle Inseam: Regular/Plus: 25 Petite: 23 Tall: 28. Now available in plus sizes 1X to 3X.

Ultimate Stash 7/8 Leggings

FOR: Commuting, work, and travel FEEL: Subtle sheen fabric is sleek and soft, combined with synthetic fill insulation for lightweight warmth FAVE: Packs down into itself for easy carrying, storage, and travel Insulated hood To view a copy of this product's label, copy the style number below and search this database: LAW LABEL LOOKUP #413704

Aire Puffer Jacket

FOR: Commuting, work, and travel FEEL: Lightweight with a linen&#45like texture FAVE: Twist front detail #798407

Breezy Twist Tank

BEST FOR STUDIO CLASSES: yoga, barre, pilates IMPACT: Low&#45impact workouts, best for D&#45DD+ cups FEEL: Powervita&#153 fabric is buttery soft with support that feels like a gentle hug FAVE: Strappy back design for full range of motion #531139

Exhale Bra D&#45DD+

Handbags & Wallets

FOR: Commuting, work, and travel FEEL: Recycled polyester fabrication is sleek with a soft hand&#45feel FAVE: Internal pocket to stash essentials Adjustable straps for personalized fit Interior water bottle sleeve Interior laptop sleeve is padded for protection #613694

All About Backpack

FOR: Medium to high impact workouts at the gym, studio, or outdoors FEEL: SuperSonic fabric, made with recycled material, is sleek with supportive compression FAVE: Back drop in pocket to store phone or keys New and improved design with large side stash pockets to hold your phone and a no&#45slip waistband #987251

Ultimate Stash Capri

FOR: Commuting, work, and travel FEEL: Lightweight SUPIMA® cotton fabrication FAVE: An everyday essential #413154

Essential V-Neck Tee

FOR: Yoga or studio practice FEEL: Soft, premium-weight comfort with luxurious TENCEL™ fibers that drape beautifully FAVE: Easy fit allows for freedom of movement #805028

With Ease Top

Jewelry

FOR: Adding resistance training to any workout FEEL: Comfortable to hold FAVE: Add to any workout to help burn fat and build muscle. #983125

Bala Bars by Bala®

FOR: Commuting, work, and travel FEEL: Sleek fabric with supportive compression FAVE: Compressive construction at arch Chafe-free seamless construction around toe Lofty terry construction at ball of foot and heel #408913

Athleta Everyday Ankle Sock 6-Pack

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