PacSun, short for Pacific Sunwear, is a leading retail clothing brand deeply entrenched in the youth-oriented culture and lifestyle of California. Catering to teens and young adults, PacSun is renowned for its stylish and casual selection of contemporary apparel that embodies the laid-back aesthetic and spirit of the Golden State.  Specializing in both men's and women's fashion, the eCommerce store offers a wide variety of trendy clothing options including graphic tees, stylish denim, swimwear, and activewear. They seamlessly blend surf and skate influences with modern streetwear trends, providing a go-to destination for those seeking brands like Champion, Vans, Adidas, and their exclusive line, LA Hearts.  Committed to quality, PacSun provides its customers with clothing that is both durable and fashionable. The company is also sensitive to its impact on the environment, often incorporating sustainable practices into its production and distribution processes.  By leveraging a user-friendly website layout, PacSun streamlines the shopping experience and enables easy navigation through their extensive product lines. The brand's unique selling points include their trendsetting assortments, brand collaborations, and frequent promotions, ensuring that shoppers are always at the forefront of contemporary fashion without breaking the bank.  PacSun continues to maintain a strong online presence, complementing their brick-and-mortar stores, with a focus on building a community around their love for the relaxed California lifestyle and passion for creative self-expression through fashion.

PacSun, short for Pacific Sunwear of California, has established itself as a premier retail destination for young, fashion-forward individuals. The brand's essence is deeply rooted in the laid-back, sunny lifestyle of California, which is vividly reflected in its product range and marketing initiatives.

Product Range:
PacSun's diverse inventory includes jeans, cargos, graphic tees, swimwear, and more, appealing to both male and female demographics. The brand stands out for its extensive collection of jeans, offering various styles like skinny, straight, and wide-leg options. PacSun's swimwear line, both for men and women, is particularly notable for its stylish designs and versatility. The store also features an impressive array of footwear and accessories, enhancing its appeal as a one-stop shop for contemporary fashion needs.

Brand Collaborations and Collections:
PacSun is renowned for its collaborations with celebrities and designers, most notably the Kendall & Kylie collection. This partnership brought exclusive fashion pieces that resonated with the brand's young audience. PacSun also emphasizes inclusivity with its 'Gender Neutral Shop', offering unisex clothing that caters to a modern, less conformist consumer base. These initiatives highlight PacSun's commitment to staying at the forefront of fashion trends and social movements.

Marketing and Brand Image:
PacSun has successfully redefined itself through various marketing campaigns. The 'Dress Irresponsibly' campaign marked a pivotal shift, focusing on a broader style spectrum and targeting a wider audience. The 'Golden State of Mind' initiative further strengthened its connection to California's culture, celebrating the state's diversity and creative spirit. This approach not only solidified its brand image but also expanded its appeal beyond the surf and skate communities.

Historical Milestones:
Founded in 1980, PacSun underwent significant transformations. The company faced challenges, like the 2016 Chapter 11 bankruptcy, but emerged stronger with strategic restructuring. The merger with Eddie Bauer in 2018 under the PSEB Group marked another significant phase, combining two powerful retail forces.

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PacSun's Runway Rundown: Unmissable Fashion Discounts & Deals | Eureka Shopping

PacSun, an iconic American retail brand, specializes in youth-oriented lifestyle apparel, footwear, and accessories. Known for its California-inspired style, PacSun offers a wide array of trendy clothing and brands, catering to teens and young adults. The store's collection includes popular brands like Adidas, Champion, and Vans, and features unique collaborations, such as with Kendall and Kylie Jenner. Emphasizing inclusivity, PacSun also launched a gender-neutral line, showcasing their commitment to diverse fashion choices.

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Clothing, Shoes & Jewelry

Level up your style with the Sherpa Collar Faux Leather Jacket from PacSun. This jacket combines a sleek faux leather exterior with an oversized sherpa collar, full zipper front closure, and side hand pockets for a perfect blend of comfort and edge.PLEASE NOTE: This item is offered in men's sizesFaux leather exteriorLinedOversized sherpa collarLong sleevesFull zipper front closureSide hand pockets100% polyurethane; Sherpa/Lining: 100% polyesterModel is wearing a size mediumMeasurements: 6'3” Height, 32” Waist, 34” Inseam PacSun Mens Sherpa Collar Faux Leather Jacket - Black size Large

Men's Sherpa Collar Faux Leather Jacket

Women

The Monica Crochet Slitted Midi Skirt from Edikted is a chic and sophisticated addition to your wardrobe. With its intricate crochet detailing and flattering midi length, this skirt exudes elegance. The slitted design adds a touch of allure, making it perfect for both casual outings and special occasions.Midi skirtSide slit detailSheer crochet fabricCotton, PolyesterModel wears size SModel height is 5'9Item care: Wash with similar color Edikted Womens Monica Crochet Slitted Midi Skirt - Black size Large

Edikted Women's Monica Crochet Slitted Midi Skirt

This showstopper satin dress from Edikted is perfect for adding elegance to any event. Featuring a fold-over neckline and a lace-up back you are sure to make a statement anywhere you go.Mini dressFold over necklineStrapless fitBack lace-up closureSatin fabricPolyester, SpandexModel wears size SModel height is 59Item care: Wash with similar color Edikted Womens Fem Fold Over Satin Mini Dress - White size XS

Edikted Women's Fem Fold Over Satin Mini Dress

This mesh tank top is the perfect combination of fun and subtle. Its sheer back allows for a peek-a-boo effect, while the full coverage front keeps it classy, making it the ultimate going-out top. Tank topAdjustable strapsUnlined backBow detailingLettuce hemFrill trimMesh fabricPolyester, SpandexModel wears size SModel height is 5'9Item care: Machine wash at maximum 30ºC, do not bleach, tumble dry low, iron at a maximum of 110ºC, do not dry clean. Edikted Womens Bethany Mesh Tank Top - Purple size XS

Edikted Women's Bethany Mesh Tank Top

Radiate vacay vibes with the Eco Green Floral Ariel Charm Tie Side Bikini Bottom from PacSun, where blooming florals meet delightful charms. The intricate floral print pairs seamlessly with the dainty floral charms, creating a chic and playful low-rise swim piece that effortlessly combines comfort and beach-ready charm. Adjustable tie sides, a high-cut leg, and cheeky seat coverage complete the look. Floral print bikini bottomLinedGood stretchLow-riseTie sidesHigh cut legCheeky seat coverageFloral charms80% recycled nylon, 20% spandexHand washModel is wearing a size XSModel measurements: 56 height, 32 bust, 22.5 waist, 33 hipLearn more about PacSun eco itemsSwim Return Policy PacSun Womens Eco Green Floral Ariel Charm Tie Side Bikini Bottom size XS

Womens Eco Floral Ariel Charm Tie Side Bikini Bottom -

Stay effortlessly chic with the White Ada Ribbed Top from John Galt. Crafted from ribbed fabric, this top features short sleeves, a flattering V-neckline, and a slightly cropped fit.Solid color topRibbed fabricV-necklineShort sleevesSlightly cropped lengthFitted100% cottonMachine washableOne size fits mostModel measurements: 5’7” height, 30” bust, 23” waist, 33” hip John Galt Womens White Ada Ribbed Top

John Galt Women's Ada Ribbed Top

Show off your sweet side with Edikteds Edan Eyelet Crop Top. This super cute top is made with a straight neckline, adjustable spaghetti straps, a ribbon trim, and a super cute eyelet fabrication.Crop topStraight necklineAdjustable strapsRibbon trimEyelet fabricMatching set100% CottonModel wears size SModel height is 58Item care: Wash with similar color Edikted Womens Edan Eyelet Crop Top - B/w/t/b/n/g/o/r size Medium

Edikted Womens Edan Eyelet Crop Top in B/W/T/B/N/G/O

No wardrobe is complete without the perfect Kady Striped Henley T-Shirt from Edikted, and this striped top is no exception. It's the ultimate go-2 top when you're looking for a relaxed, effortless vibe.T-shirtHenley designStriped fabricCotton, SpandexModel wears size SModel height is 5'8Item care: Machine wash at maximum 30C, do not bleach, tumble dry low, iron at a maximum of 110C, do not dry clean. Edikted Womens Kady Striped Henley T-Shirt - Red size XL

Edikted Women's Kady Striped Henley T-Shirt

Add a pop of color to your wardrobe with the Pink Indigo Zip Fly High Waisted Denim Festival Shorts from PacSun. These vibrant shorts feature a pink indigo tinted wash, a flattering high-rise fit, a classic 5-pocket body, and a convenient zip-fly closure.Model is wearing a size 26Model measurements: 5’8.5” height, 32” bust, 25.5” waist, 35” hips PacSun Womens Pink Indigo Zip Fly High Waisted Denim Festival Shorts size 32

Women's Indigo Zip Fly High Waisted Denim Festival Shorts -

Step up your summer style with the Roxy Lace Tank Top. Crafted from ribbed knit fabric, this scoop-neck tank features feminine lace trim detailing. With its cropped and fitted silhouette, it's the perfect piece for adding a touch of elegance to your warm-weather wardrobe, complete with minimal logo branding at the chest.Solid color tank topRibbed fabricScoop necklineWide fixed strapsRoxy embroideryLace trimmingCropped lengthFitted58% Cotton, 39% Polyester, 3% ElastaneMachine washableModel is wearing a size smallModel measurements: 5’8.5” height, 32” bust, 23.5” waist, 35” hips Womens Roxy Lace Tank Top - White size Medium

Women's Roxy Lace Tank Top

Your new favorite dress has arrived. With its flattering fit and cupped construction this Edikted Built In Shorts Romper is sure to turn heads. RomperMini dress lookCupped constructionOpen backContrast detailingPolyester, SpandexModel wears size SModel height is 5'9Item care: Wash with similar color Edikted Womens Built in Shorts Romper - Black/white size Small

Edikted Women's Built in Shorts Romper in Black/White -

Get heads turning in the new Willa Lace Trim Strapless Top from Beverly and Beck. With a charming bow front detail and a fitted bodice featuring a hook-and-eye front closure, this strapless top is perfect for a sleek, sophisticated look.StraplessHook-and-eye front closureStraight necklineBow front detailSmocked backCropped lengthBoning around bodiceFittedModel is wearing a size smallModel measurements: 5’9” height, 32” bust, 24” waist, 36” hips Beverly and Beck Womens Willa Lace Trim Strapless Top - Blue size Medium

Beverly and Beck Women's Willa Lace Trim Strapless Top

From Hurley, this tee features:Crew necklineShort sleevesSmall Hurley logo an verbiage on the chestHurley logo and a van soft-hand screenprint plus Creepin Down The Coast Since 1999 verbiage on the backCustom back neck artworkOne & Only woven labelSide seam constructionPullover stylingMidweight cotton jerseyMachine wash/tumble dryImported.

Hurley Creepin Short Sleeve Tee Men's Clothing

The Fear of God Essentials Marine Heavy Fleece Soccer Sweat Shorts feature a relaxed fit, a heavy fleece fabrication for durability, a rubber brand label on the front, a Fear of God State graphic at the hem, side hand pockets, and an adjustable drawstring waistband. Solid color sweat shorts12.75" rise6.75" inseam17.5" outseamRubber brand labelSide hand pocketsAdjustable drawstring waistbandLong drawstringsFear of God State graphicRelaxed fitModel is wearing a size mediumModel Measurements: 6’1” Height, 30” Waist, 35” Hips100% heavy cotton fleeceMeasurements taken from a size mediumHand wash, flat or line dryFear of God Essentials are final sale and may not be returned, modified, or exchanged due to high demand. This supersedes all other PacSun return policies. Fear of God Mens Marine Heavy Fleece Soccer Sweat Shorts size Small

Fear of God Essentials Men's Heavy Fleece Soccer Sweat Shorts -

Step out in style this season with the new Silver Priscilla Flare Pants from John Galt. These high-rise pants are complete with a stretchy elastic waistband and flared leg openings.Solid color pants12" rise33" inseamGood stretchHigh-riseElastic waistbandFlared leg openings96% cotton, 4% elastaneFits size 23" - 25" waistModel measurements: 5’7” height, 30” bust, 23” waist, 33” hip John Galt Womens Silver Priscilla Flare Pants size Small

John Galt Women's Priscilla Flare Pants -

Brand: Silence Gender: Women Type: Trousers Season: Fall/Winter PRODUCT DETAIL • Color: black • Pattern: plain • Fastening: with zip COMPOSITION AND MATERIAL • Composition: -5% lycra -95% polyester • Washing: machine wash at 30°

Womens Nora Dark Indigo Wide Leg Jeans

Give your look a seasonal update with the Apple Box T-Shirt from HUF. This tee has a crew neckline, short sleeves, a regular fit, a soft cotton fabrication, and custom graphics on the front. Crew neckline Short sleeves Front graphic 100% Cotton Machine washable HUF Mens Apple Box T-Shirt - Ivory size Large

HUF Men's Apple Box T-Shirt

Introducing the Solar Studio LA T-Shirt by PacSun: a must-have staple boasting a classic crew neckline and short sleeves for everyday comfort. With its regular fit and front graphic, crafted from soft cotton fabrication, it's the perfect blend of West Coast vibes and city style.Crew necklineShort sleevesStandard fitFront graphic100% CottonMachine washableModel is wearing size mediumModel Measurements: 6'2 Height, 30" Waist, 34" Inseam PacSun Mens Plum Solar Studio LA T-Shirt - Purple size Small

Men's Solar Studio LA T-Shirt -

Elevate your streetwear collection with the WeSC Mason S/S Tee. This oversized crewneck tee combines bold graphics with a contemporary fit for a standout look.Oversize Fit S/S Crewneck: Designed with a relaxed, oversized fit and short sleeves for a modern, comfortable style.Bold Graphic Print: Features eye-catching, bold graphics that make a strong statement and add personality to your outfit.Self Neckline: Finished with a self neckline for a smooth, clean finish that complements the tees overall design.100% cotton WeSC America Inc Mens Superlative Mason T-Shirt - Black size Medium

WeSC America Inc Men's Superlative Mason T-Shirt

Staying comfortable this season is easy with the new Scooby Doo Scooby Snacks Sweat Shorts. These high-rise sweat shorts have a drawstring waistband, side hand pockets, a custom graphic, and a relaxed fit. Solid color sleep shorts Side hand pockets Drawstring waistband Custom graphic Relaxed fit PacSun Mens Scooby Doo Scooby Snacks Sweat Shorts - Black size Medium

Men's Scooby Doo Scooby Snacks Sweat Shorts

PS Basics offer a flirty cropped fit in the instant classic Easy Longline Cami Tank Top. Featuring a flattering construction, this cami is finished off with thin fixed straps and a scoop neckline.Good stretchThin fixed strapsScoop necklineCropped lengthFitted95% Rayon, 5% spandexModel is wearing a small PS Basics by Pacsun Womens Easy Longline Cami Tank Top - Brown size XL

Women's Easy Longline Cami Tank Top

PacSun Exclusive! Master your casual look with PacSun's Budweiser Three Stars T-Shirt. Crafted from soft cotton and featuring a crew neckline, short sleeves, and retro graphics, this tee blends comfort with vintage-inspired style, making it a must-have for any wardrobe.Crew necklineShort sleevesStandard fitEmbroidery on the frontBack graphic100% CottonMachine washableModel is wearing size mediumModel Measurements: 6'1” Height, 31” Waist, 32” Inseam Budweiser Mens By PacSun Three Stars T-Shirt - Green size XL

Budweiser Men's By PacSun Three Stars Oversized T-Shirt

The Navy Ella Top from John Galt keeps you cool and casual this season with its short cap sleeves, scoop neckline, and regular fit.Solid color topShort cap sleevesScoop necklineGood stretchRegular fit96% cotton, 4% elastaneMachine washableOne size fits mostModel measurements: 5’5” height, 30” bust, 24” waist, 31” hip John Galt Womens Navy Ella Top - Blue

John Galt Women's Ella Top

Crafted from a textured blend of cotton and nylon, the Dune Wide Leg Knit Pant from Rhythm exudes relaxed elegance. Featuring a loose, draped fit, it effortlessly transitions from laid-back coastal walks to city escapes, offering comfort and style wherever your day takes you.12.5" rise30" inseam22" leg openingKnit fabricHigh-riseElastic waistbandWide leg openingsRelaxed fit84% Cotton 16% NylonModel is wearing a size smallModel measurements: 5’8” height, 31” bust, 23” waist, 36” hips Rhythm Womens Dune Wide Leg Knit Pant - White size XS

PacSun

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