Venture into Wool & Prince's secret stash and uncover unbeatable deals they kept hidden. Limited stock!

Wool & Prince's Secret Stash: Discover Deals They Didn't Want You To Find! | Eureka Shopping

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Clothing, Shoes & Jewelry

A midweight pullover jacket made from our ponte knit fabric. Fitted, but with room for light layering. Can easily be dressed up or down for a clean, modern look.This item is on sale. Sale items are eligible for exchange or gift card only, no refunds.

Merino Wool Quarter-Zip Ponte Pullover | Black Marl

A midweight, casual jacket made from our ponte knit fabric. Fitted, but with room for light layering. Features three spacious zippered pockets, all of which will fit your ginormous phone.

Merino Wool Full-Zip Ponte Jacket | Black

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around.

130 Merino Wool Button-Down Shirt | Silver Jade & Ash Brown

Semi-fitted, modern lounge shorts made with our supersoft interlock fabric. Features a wide elastic waistband with cotton drawstring, two deep inseam front pockets, and one back zip pocket for premium lounging.

Merino Wool Interlock Knit Shorts | Charcoal Heather

A lightweight, technical chino built from our stretchiest performance fabric, complete with zip pockets at the hip and back left pocket.
20% off now through March.

Merino Wool Stretch Tech Chino Pant | Cedarwood

This midweight piece is one of our team’s favorite go-to items. It is streamlined enough to be worn as a baselayer, but also can work as a casual sweatshirt layer. We started with our wool/nylon yarn—the same as our tees—so you know it’s soft. And then we bulked up the fabric using an interlock knit structure that keeps its shape and looks crisp after each wear.

Merino Wool Interlock Sweatshirt | Black

The shirts that made us famous—featured in over 150 publications around the world. The 130gsm is our signature fabric weight, light enough to wear year around. 

Merino Wool Dress Shirt | Blue Tattersall

Merino Wool Button-Down Shirt | Light Gray Oxford

Our fleece vest is made with recycled wool shearling from a textile mill in Prato, Italy– a town that has been producing fine wool products for centuries. Features three zippered pockets, double layer fleece collar, and locker loop.
This is a Warehouse Cleanout Item and isn't eligible for a refund, but can be exchanged for a different item or gift card.

Merino Wool Full-Zip Fleece Vest | Forest Night

Our ultimate merino travel hoodie offers all the features you need for seamless travel—multiple security pockets, enhanced durability in high-wear areas, water resistance, and a sleek, packable design. Comfortable across a wide temperature range, from 45° to 75°F.

Merino Wool Ponte Travel Hoodie | Odyssey Gray

A midweight pullover ideal for versatile layering.
This item is on sale. Sale items are eligible for exchange or gift card only, no refunds.

Merino Wool Honeycomb Waffle Quarter-zip | Forest Night

A do-it-all performance chino short, complete with a crotch gusset for mobility and a slim leg for that fit you love.
*Shorts run slim. Size up.
After our mill partner completed the stretch canvas fabric, we were notified that some areas had subtle "permanent creases". See photo. Instead of instructing our mill to dispose of the fabric and remake it, we accepted the fabric at a discounted price so that we could pass the savings on to our customers. We're taking extreme caution here and feel that most brands would sell these as first quality because the imperfection is so hard to see and has no affect on durability.
This is a Warehouse Cleanout Item and isn't eligible for a refund, but can be exchanged for a different item or gift card.

Merino Wool Stretch Canvas Shorts | Walnut

A do-it-all performance chino short, complete with a crotch gusset for mobility and a slim leg for that fit you love.
*Shorts run slim. Size up.
After our mill partner completed the stretch canvas fabric, we were notified that some areas had subtle "permanent creases". See photo. Instead of instructing our mill to dispose of the fabric and remake it, we accepted the fabric at a discounted price so that we could pass the savings on to our customers. We're taking extreme caution here and feel that most brands would sell these as first quality because the imperfection is so hard to see and has no affect on durability.

A modern, slim-fitting polo with a self-collar. We spun a 17.5 micron wool core with two small nylon filaments to increase durability, reduce pilling, and improve shrink resistance. You won’t find this fabric anywhere else.

Merino Wool Polo | Orange Horizon

A refined hoodie made from soft merino jersey knit. Slim fit, ribbed cuffs and hem, and a clean hood with simple drawcords—easy layering, no bulk.This item is on sale. Sale items are eligible for exchange or gift card only, no refunds.

Merino Wool Sweater Hoodie | Dark Olive

We took our team’s favorite heavy crew neck sweatshirt and made it into a t-shirt. A thicker tee intended for cooler days. We started with our wool/nylon yarn and then we bulked up the fabric using an interlock knit structure that keeps its shape and looks crisp after each wear.This item is on sale. Sale items are eligible for exchange or gift card only, no refunds.

Merino Wool Interlock Crew Neck Tee | Burgundy

A classic polo in a soft merino sweater knit with subtle waffle texture. Finished with a ribbed collar and cuffs for a sharp, easy look.This item is on sale. Sale items are eligible for exchange or gift card only, no refunds.

Merino Wool Sweater Polo | Clay

Joggers made from our favorite interlock knit fabric, designed for leisure and comfort. These pants have two deep inseam front pockets, one back zip pocket, and an elastic drawstring waistband ideal for everyday activities, or premium lounging.

Interlock Merino Wool Jogger | Olive

This is the tee for the wool purists out there. Made from 18.9 micron merino wool with compact yarn spinning technology for enhanced durability and pill resistance. This is a Warehouse Cleanout Item and isn't eligible for a refund, but can be exchanged for a different item or gift card.

Merino Wool Crew Neck T-Shirt | Ash Brown

These boxer briefs are the result of a collaboration with our travel blogging friend Eytan, of snarkynomad.com. He has tested 30+ different underwear styles, hunted for the perfect pair since 2008, and written a 6,500+ word blog post on the subject. We tapped into this one-man brain trust to help design a pair of wool boxer briefs that checks all the boxes: durable, supportive pouch, fabric retention, legs that stay in place, minimal seams.
Buy 2+ and save up to 16%.
We don't accept any underwear returns/exchanges for hygienic reasons. Please check your measurements against the size guide before purchasing. We recommend ordering one pair to verify your correct size before ordering multiples. Read more about our return/exchange policy here.

Merino Wool Boxer Briefs | Black

Reiss | Ché Cuff Detail Cuban Collar Shirt in Navy

A refined midweight pique button-down, structured for polish yet relaxed enough to move with you. It’s a timeless staple with subtle texture, built for everyday wear. Semi-fitted with a classic collar and buttoned cuffs, it works as a first or mid-layer for effortless style.

Midweight Pique Button Down | Black

Our 100% merino wool workhorse with a casual, heavier weight drape. This is the shirt our founder wore for 100 days straight. Learn more about the 100 Day Shirt.

Merino Wool Button-Down Shirt | Burgundy Oxford 210

Women

Theory tee double-needle topstitching along the sleeves and hem Crew neckline Short sleeves Relaxed fit Pullover style Pima cotton Made in Peru Fashioned for change: sustainable materials. Find out more here