Under Armour stands as an emblematic leader in performance sportswear, propelling athletes across the globe to achieve peak performance through an impressive array of apparel, footwear, and accessories. Renowned for their innovative technology and relentless pursuit of quality, Under Armour specializes in high-grade sports gear designed to enhance comfort, agility, and endurance for fitness enthusiasts and professional athletes alike.  Pioneering the industry with their signature moisture-wicking fabrics and HeatGear® and ColdGear® technologies, Under Armour ensures optimal body temperature regulation, regardless of climate or exertion level. Their expansive catalog includes a versatile range of products such as athletic shoes, running gear, workout clothes, and sports-specific attire, all engineered to bolster performance through cutting-edge design and material science.  Committed to sustainability and ethical practices, Under Armour strives to minimize environmental impact in production and distribution, resonating with a customer base that values social responsibility. By integrating SEO-centric keywords like "innovative athletic wear" and "performance-enhancing sports gear," Under Armour's online presence captures the essence of their brand — dynamic, advanced, and relentlessly forward-thinking in empowering athletes everywhere.

Founded in 1996 by Kevin Plank, Under Armour has grown from a basement start-up to an influential global brand in athletic performance gear. Initially gaining recognition in 1999 when Warner Brothers featured their apparel in major films, Under Armour's commitment to quality and innovation has since earned them a steadfast reputation among athletes worldwide.

Product Innovation and Range:
Under Armour is synonymous with technological innovation in sportswear. Their popular UA HeatGear® keeps athletes cool, while UA Iso-Chill offers ice-cold feel apparel. The UA RUSH™ performance apparel and UA HOVR™ shoes are examples of how Under Armour combines cutting-edge technology with athletic functionality. The brand also includes a diverse range of accessories, kid's wear, and sport-specific gear, catering to a broad athletic audience.

Growth and Community Impact:
Under Armour has seen significant growth since its inception, including a pivotal IPO in 2005. Their partnership with Major League Baseball and involvement in major films and reality shows like Duck Dynasty highlight their cultural and community impact. The brand's commitment to athletes extends to empowering stories and substantial donations to veteran organizations.

Sustainability and Diversity Initiatives:
Under Armour is dedicated to sustainability, diversity, equity, and inclusion. These values are reflected in their business practices and corporate culture. They strive to create a positive impact on communities, ensuring their operations align with these core principles.

Global Reach and Consumer Connection:
With a strong online presence and retail stores worldwide, Under Armour's products are easily accessible globally. Their vision to inspire performance solutions that athletes didn't know they needed resonates deeply with their customer base, creating a loyal and engaged community.

Step into Under Armour's forbidden fashion vault. Exclusive styles, deals, and secrets unveiled for the first time!

Under Armour's Secret Fashion Vault: Unopened Until Now! See Inside... | Eureka Shopping

Under Armour is a global leader in sports performance apparel, footwear, and accessories, empowers athletes with innovative products designed for peak performance. Renowned for its commitment to quality and technology, Under Armour offers a wide range of athletic gear including the popular UA HeatGear® and UA HOVR™ shoes. With a mission to make athletes better, Under Armour continues to push boundaries and exceed expectations in sportswear innovation.

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Clothing, Shoes & Jewelry

The idea here is to keep you totally protected from the elements—whether that's the sun with the UPF or the water with the UA Storm technology.

UA Mantra

We took one of our best, most durable, and crazy-comfortable tactical boots up a notch with Charged Cushioning® you'll appreciate more the longer you're on your feet. With side zip for quick on/off.

UA Valsetz Waterproof Zip Mens Tactical Boots

Women

Nothing can hold you back in this top. Made seamless where you need it most so there's less rubbing—plus it's extra breathable with strategically-placed mesh to help you stay cool and focused with an all-over wash finish.

UA Vanish Seamless Washed

We pulled the best from our performance arsenal and reworked it for everyday flex. UA HOVR™ cushioning for a smooth ride. Asymmetrical laces from our soccer cleats for less pressure up top. And a sports tape-inspired upper that moves with you.

UA Echo

This hat is engineered to fit to your head, breathe easy, wick sweat all-around, and feel so light it's almost floating.

UA StealthForm High

UA Tech™ is our original go-to training gear: loose, light, and it keeps you cool. It's everything you need.

UA Tech™ Textured

Put to the test by The Rock himself. With the ultra-precise fit of a UA Clone upper, responsive UA HOVR™ cushioning and UA TriBase™ to maximizes ground contact, the PR7 is built to help you push beyond your limits.

Project Rock 7

Project Rock training gear was built to help you find boundaries, then push right through them. These shorts were personally approved by Dwayne Johnson, the hardest worker in the room. ANY room.

Project Rock

These are super-light, breathable, comfortable shoes with a throwback look that you can wear anywhere your day takes you.

UA Essential Runner

Project Rock training gear was built to help you find boundaries, then push right through them. This terry hoodie is light, soft, and warm for comfort that still performs.

Project Rock Terry Printed

These shoes were built for explosive movement and dynamic training, day in and day out. You never let up, neither do these—stability for strength training, flexibility for HIIT, and cushioning for mobility.

Project Rock BSR 5

Project Rock training gear was built to help you find boundaries, then push right through them. These shorts are breathable, stretchy, and supportive for peak performance.

Project Rock Middy

Project Rock training gear was built to help you find boundaries, then push right through them. Everything in this collection was personally approved by Dwayne Johnson, the hardest worker in the room. ANY room.

These mesh shorts are breathable and light to help you stay cool and dry on the court and off.

UA Courtside Hoops

Project Rock training gear was built to help you find boundaries, then push right through them. This bra tank is breathable, stretchy, and supportive for peak performance.

Project Rock Fitted

Handbags & Wallets

Project Rock training gear was built for the hardest workers in the room. This heavyweight graphic T is ultra-comfortable and features a roomy oversized fit.

Project Rock Campus

This gear keeps you warmed up and ready for pretty much everything you do—it's light, comfy, and super-soft on the inside.

UA Rival Fleece

Everyone makes graphic Ts...but Under Armour makes them better. The fabric we use is light, soft, and quick-drying.

UA Left Chest Logo

We reimagined the fundamentals of athletic gear—mesh, satin, shine—to bring you an elevated collection of standout off-court styles inspired by the premium feel of classic sportswear.

UA Courtside Crinkle

What do you need from your go-to running shorts? They need to be light and stretchy to let you move, and have a liner to keep you dry. Done.

UA Launch

Super-soft, cotton-blend fabric provides all-day comfort|Ribbed collar

UA Left Chest Logo Mens Short Sleeve

Breathable UA IntelliKnit upper provides enhanced comfort with stretch & support where you need it|Synthetic leather overlay for additional lightweight stability|3D-molded TPE-blend sockliner with low compression set for energy return & longevity|Female-specific nylon shank designed to better support your anatomy & movement patterns|UA Flow cushioning technology is super-light, bouncy & provides insane grip|Durable UA Flow outsole provides better court feel so you can cut & stop/start faster than ever before

UA Breakthru 5 Womens Basketball Shoes

UA Tech fabric is quick-drying, ultra-soft & has a more natural feel|Material wicks sweat & dries really fast|Odor control technology minimizes odor|Main body fabric contains at least 90% recycled polyester, excluding trims & embellishments

UA Velocity Jacquard Mens Short Sleeve

Breathable mesh upper with suede overlays for durability & stability during dynamic movements|Dual-layer Ortholite sockliner for ultimate step-in comfort|Charged Cushioning midsole uses compression molded foam for ultimate responsiveness & durability|Durable full rubber outsole with strategic pattern for pivot & traction

Under Armour

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