Under Armour stands as an emblematic leader in performance sportswear, propelling athletes across the globe to achieve peak performance through an impressive array of apparel, footwear, and accessories. Renowned for their innovative technology and relentless pursuit of quality, Under Armour specializes in high-grade sports gear designed to enhance comfort, agility, and endurance for fitness enthusiasts and professional athletes alike.  Pioneering the industry with their signature moisture-wicking fabrics and HeatGear® and ColdGear® technologies, Under Armour ensures optimal body temperature regulation, regardless of climate or exertion level. Their expansive catalog includes a versatile range of products such as athletic shoes, running gear, workout clothes, and sports-specific attire, all engineered to bolster performance through cutting-edge design and material science.  Committed to sustainability and ethical practices, Under Armour strives to minimize environmental impact in production and distribution, resonating with a customer base that values social responsibility. By integrating SEO-centric keywords like "innovative athletic wear" and "performance-enhancing sports gear," Under Armour's online presence captures the essence of their brand — dynamic, advanced, and relentlessly forward-thinking in empowering athletes everywhere.

Founded in 1996 by Kevin Plank, Under Armour has grown from a basement start-up to an influential global brand in athletic performance gear. Initially gaining recognition in 1999 when Warner Brothers featured their apparel in major films, Under Armour's commitment to quality and innovation has since earned them a steadfast reputation among athletes worldwide.

Product Innovation and Range:
Under Armour is synonymous with technological innovation in sportswear. Their popular UA HeatGear® keeps athletes cool, while UA Iso-Chill offers ice-cold feel apparel. The UA RUSH™ performance apparel and UA HOVR™ shoes are examples of how Under Armour combines cutting-edge technology with athletic functionality. The brand also includes a diverse range of accessories, kid's wear, and sport-specific gear, catering to a broad athletic audience.

Growth and Community Impact:
Under Armour has seen significant growth since its inception, including a pivotal IPO in 2005. Their partnership with Major League Baseball and involvement in major films and reality shows like Duck Dynasty highlight their cultural and community impact. The brand's commitment to athletes extends to empowering stories and substantial donations to veteran organizations.

Sustainability and Diversity Initiatives:
Under Armour is dedicated to sustainability, diversity, equity, and inclusion. These values are reflected in their business practices and corporate culture. They strive to create a positive impact on communities, ensuring their operations align with these core principles.

Global Reach and Consumer Connection:
With a strong online presence and retail stores worldwide, Under Armour's products are easily accessible globally. Their vision to inspire performance solutions that athletes didn't know they needed resonates deeply with their customer base, creating a loyal and engaged community.

Stay ahead of the curve. Discover the fashion revolution Under Armour has in store for 2025.

Breaking: Under Armour Reveals Fashion Game-Changer for 2025 | Eureka Shopping

Under Armour is a global leader in sports performance apparel, footwear, and accessories, empowers athletes with innovative products designed for peak performance. Renowned for its commitment to quality and technology, Under Armour offers a wide range of athletic gear including the popular UA HeatGear® and UA HOVR™ shoes. With a mission to make athletes better, Under Armour continues to push boundaries and exceed expectations in sportswear innovation.

Shorts

T-Shirts

Hoodies

Leggings

Underwear

Pants

Tops

Sneakers

Sweatpants

Shoes

Swimwear

Outerwear

Outdoor Shoes

Boots

Hats

Socks

Slippers

Shirts

Gloves

Backpack

Dresses

Handbags

Sandals

Shoulder Handbags

Belts & Suspenders

Sunglasses

Bodysuits

Jeans

Sweaters

Skirts

Belts

Sleepwear

Scarves

Bracelets

Flats

Wallets

Cuff Links

Necklaces

Black

White

Gray

Blue

Green

Beige

Pink

Brown

Purple

Multicolored

Yellow

Orange

Women

Clothing, Shoes & Jewelry

We reimagined the fundamentals of athletic gear—mesh, satin, shine—to bring you an elevated collection of standout off-court styles inspired by the premium feel of classic sportswear.

UA Courtside Crinkle

Clothing

Always on point—these shorts are made with our most premium fleece fabric that's smooth on both sides, stretches when you need it, and breathes easily. So, when you step out on the street, you can do it confidently.

UA Unstoppable Fleece

Every serious runner needs a super-breathable long sleeve shirt like this—it's light, won't chafe, and wicks sweat to keep you cooler all run long.

UA Pro Runner '25

They'll keep your hair out of your way and they'll stay in place. Get a pack (or 2).

UA Mini Elastic

If you're still golfing in old-school khakis, it's time to do yourself a favor. UA Drive shorts are light, stretchy, and built specifically for today's athletes. Because when you can move better, you can golf better, too.

UA Drive

Performance fabric that's not only lightweight, breathable, and fast drying, it's buttery smooth and insanely versatile. You'll literally wear it everywhere.

UA Meridian Fitted Printed

Specially built for trail running, with crazy cushioning, traction that grips even muddy terrain, and the extra protection trail runners need to keep going.

UA Bandit Trail 3

These shoes are going to feel cushioned and comfortable, but also light and breathable. Why? Because when you never slow down, that's what you need.

UA Surge 4 Wide (4E)

Back in 1996, we invented the baselayer—and we've been perfecting it ever since. It took 37 prototypes and endless hours of testing to create the right light, tight layer that wicks sweat, dries fast, and keeps you cool.

HeatGear® Rib

These are running shoes anyone can wear to go faster—with Charged Cushioning® to help protect against impact, a breathable upper, and durability for miles.

UA Charged Assert 10

If you're still golfing in old-school khakis, it's time to do yourself a favor. UA Drive pants are light, stretchy, and built specifically for today's athletes. Because when you can move better, you can golf better, too.

A running tank designed specifically for hot days on the trail. Light, breathable, and built to dry fast. No trail is too tough.

UA Trail Run

UA Tech fabric is quick-drying, ultra-soft & has a more natural feel|Material wicks sweat & dries really fast

UA Tech Freedom Camo Mens Short Sleeve

UA Tech fabric is quick-drying, ultra-soft & has a more natural feel|Material wicks sweat & dries really fast|Odor control technology minimizes odor|Main body fabric contains at least 30% recycled polyester, excluding trims & embellishments

UA Tech Twist Womens Short Sleeve

Soft double-knit fabric with ribbed texture, is super-lightweight & comfortable|Material wicks sweat & dries really fast|4-way stretch material moves better in every direction|Drop hem shoulder with an oversized fit & feel|Shaped, side-vent bottom hem

UA Meridian Rib Womens Oversized Crew

The Run 96 collection was inspired by 1996—the year Under Armour was established. With performance tech and throwback designs these are essentials for every kind of runner.

UA Run 96 Womens Shorts

One of our lightest, fastest-drying, most breathable fabrics& it feels super soft|UPF 40 protects your skin from the suns harmful rays|Material wicks sweat & dries really fast|4-way stretch material moves better in every direction|Extended sleeve cuff & built-in thumb loops help keep sleeves in place|Raglan sleeves

UA Fish Elite Womens Hoodie

UA RUSH is infrared technology that reflects your bodys energy to help you work harder & recover smarter|Material wicks sweat & dries really fast|4-way stretch material moves better in every direction|Generous dropped armholes for full range of motion|Cropped body length|Odor control technology minimizes odor

UA Vanish Energy Womens Crop Tank

UA RUSH is infrared technology that reflects your bodys energy to help you work harder & recover smarter|Material wicks sweat & dries really fast|4-way stretch material moves better in every direction|Side-vent hem|Odor control technology minimizes odor

UA Vanish Energy Mens Tank

Soft ribbed fabric is lightweight & comfortable|4-way stretch material moves better in every direction|Scoop neck & curved bottom hem|Cropped body length|Main body fabric contains at least 30% recycled polyester, excluding trims & embellishments

UA Rival Rib Womens Tank

Super-soft, cotton-blend fabric provides all-day comfort|Adjustable straps for a secure, custom fit|Open hand pockets|Main body fabric contains at least 40% recycled polyester, excluding trims & embellishments

UA Rival Womens Jumper

Our original, thicker HeatGear fabric helps keeps you protected under your gearlimiting pinching, snagging & chafing|Material wicks sweat & dries really fast|4-way stretch material moves better in every direction|Ergonomic flatlock seams deliver a comfortable, chafe-free fit|Light & tight fit with optimum muscle compression so you can sense where your body is in space|Mock neck for added coverage

HeatGear OG Mens Sleeveless Mock

UA Tech Twist Womens Tank

UA Storm technology repels water without sacrificing breathability|Stretch-woven fabric is lightweight, durable & moves with you|4-way stretch material moves better in every direction|Bungee adjusts at hood opening & bottom hem for easy adjustability & a secure fit|Secure, zip hand pockets|Shaped hem & cuffs

Under Armour

Latest Deals

$40.0 Off

$40.0 Off

$40.0 Off

Recommended Stores

Pink Lily

Champion

ModCloth

M00nshot

Impressions

New Era