Under Armour stands as an emblematic leader in performance sportswear, propelling athletes across the globe to achieve peak performance through an impressive array of apparel, footwear, and accessories. Renowned for their innovative technology and relentless pursuit of quality, Under Armour specializes in high-grade sports gear designed to enhance comfort, agility, and endurance for fitness enthusiasts and professional athletes alike.  Pioneering the industry with their signature moisture-wicking fabrics and HeatGear® and ColdGear® technologies, Under Armour ensures optimal body temperature regulation, regardless of climate or exertion level. Their expansive catalog includes a versatile range of products such as athletic shoes, running gear, workout clothes, and sports-specific attire, all engineered to bolster performance through cutting-edge design and material science.  Committed to sustainability and ethical practices, Under Armour strives to minimize environmental impact in production and distribution, resonating with a customer base that values social responsibility. By integrating SEO-centric keywords like "innovative athletic wear" and "performance-enhancing sports gear," Under Armour's online presence captures the essence of their brand — dynamic, advanced, and relentlessly forward-thinking in empowering athletes everywhere.

Founded in 1996 by Kevin Plank, Under Armour has grown from a basement start-up to an influential global brand in athletic performance gear. Initially gaining recognition in 1999 when Warner Brothers featured their apparel in major films, Under Armour's commitment to quality and innovation has since earned them a steadfast reputation among athletes worldwide.

Product Innovation and Range:
Under Armour is synonymous with technological innovation in sportswear. Their popular UA HeatGear® keeps athletes cool, while UA Iso-Chill offers ice-cold feel apparel. The UA RUSH™ performance apparel and UA HOVR™ shoes are examples of how Under Armour combines cutting-edge technology with athletic functionality. The brand also includes a diverse range of accessories, kid's wear, and sport-specific gear, catering to a broad athletic audience.

Growth and Community Impact:
Under Armour has seen significant growth since its inception, including a pivotal IPO in 2005. Their partnership with Major League Baseball and involvement in major films and reality shows like Duck Dynasty highlight their cultural and community impact. The brand's commitment to athletes extends to empowering stories and substantial donations to veteran organizations.

Sustainability and Diversity Initiatives:
Under Armour is dedicated to sustainability, diversity, equity, and inclusion. These values are reflected in their business practices and corporate culture. They strive to create a positive impact on communities, ensuring their operations align with these core principles.

Global Reach and Consumer Connection:
With a strong online presence and retail stores worldwide, Under Armour's products are easily accessible globally. Their vision to inspire performance solutions that athletes didn't know they needed resonates deeply with their customer base, creating a loyal and engaged community.

Catch the fashion wave taking over this December. Only the best, only on Under Armour. Don't be the last to know!

December's Most Viral Fashion Trend? Only on Under Armour – Look Now! | Eureka Shopping

Under Armour is a global leader in sports performance apparel, footwear, and accessories, empowers athletes with innovative products designed for peak performance. Renowned for its commitment to quality and technology, Under Armour offers a wide range of athletic gear including the popular UA HeatGear® and UA HOVR™ shoes. With a mission to make athletes better, Under Armour continues to push boundaries and exceed expectations in sportswear innovation.

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Clothing, Shoes & Jewelry

These aren't just any old socks. They keep your feet cool. They give you arch support. These are socks built for athletes.

UA Performance Tech™

These boots are waterproof, feel athletic, but are still supportive and comfortable enough for putting in long hours on the job.

UA Loadout Waterproof

This tank is built with a heavyweight cotton-blend fabric for a more substantial feel that is still super-soft and comfortable.

UA Icon Heavyweight Cotton

Known for reimagining high-end cars with serious style and detail, Mansory now brings that same elite edge to this custom collaboration with UA. This gear’s for those who live as boldly as they play.

UA x Mansory

Accessories

This hat was designed to keep your head cool by dumping excess heat through special vents that allow hot air out, but are small enough that the sun's rays aren't an issue.

UA ArmourVent Low

Our do-it-all sneaker, now in a wide width. Our Charged+ Cushioning® propels you forward when you run and provides insane comfort for doing literally everything else. Plus a breathable upper, new leather overlays, and durability for miles.

UA Assert 11 Wide (4E)

Running is hard in the Winter—it's cold and the days are short. So, we made this jacket to keep you going on those early morning or late evening runs. It's super-warm, light, and even has reflective hits to keep you seen.

UA Velociti Pro Cold Weather

Everyone makes graphic Ts...but Under Armour makes them better. The fabric we use is light, soft, and quick-drying.

UA Team Issue Wordmark

Women

Even our fan gear is built for performance. This super-soft, cotton-blend fabric provides all-day comfort so you can rep your team wherever and whenever.

UA Performance Cotton Collegiate

Jewelry

UA x Mansory Heavyweight Wheel

We all hate it. That stiff, distracted feeling you get when you're out in the cold. That's why, we built this baselayer ½ zip—to keep you warm and dry without being bulky or riding up, so you can stay focused all season long.

ColdGear® Textured

Even our fan gear is built for performance—so you can wear it on the field just as easily as you wear it in the stands. This hoodie has the feel of your favorite old school fleece with a clean, oversized fit.

UA Gameday Icon Fleece Collegiate

We went down to the yarn level to make our fastest-drying socks ever. The fabric evenly disperses moisture, allowing sweat to evaporate more quickly, so you'll run lighter, drier, and cooler.

UA ArmourDry™ Playmaker

Not all baseball pants are made the same. These are light enough for hot weather, but still give you the durability, stretch, and protection for a full season.

UA Utility Elite

Play like a king and rule the diamond with these batting gloves. Built with premium materials that are ultra-comfortable and give you better control. Plus, top-of-the-line wrist support and even a carry bag for easy storage.

UA Yard Pro

Built to give you more warmth than just a warm up, this soft, water-resistant hockey jacket is built with 3-layers of super-comfortable brushed fabrics that stretch as you move.

UA Hockey Softshell

Even our fan gear is built for performance—this long sleeve T is super soft and stretchy with a comfortable roomy fit so you can rep your team anywhere.

UA Gameday Motion Heavyweight Collegiate

Project Rock training gear was built for the hardest workers in the room. This graphic T is comfortable, dries quick, and makes a statement with bold graphics.

Project Rock Veterans Day Eagle

The pockets are designed to give you quick access to the items you need the most, and you can wear it as a waist or crossbody bag.

UA Essential

Don't be fooled by this insanely soft feel. It's built specifically to feel good while staying 1 to what we're known for—performance. It stretches easy, dries fast, and is the perfect relaxed fit.

UA Meridian

Even our fan gear is built for performance—so you can wear it on the field just as easily as you wear it in the stands. This ½ zip hoodie is soft, stretchy, and perfect for layering.

Under Armour

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