Under Armour stands as an emblematic leader in performance sportswear, propelling athletes across the globe to achieve peak performance through an impressive array of apparel, footwear, and accessories. Renowned for their innovative technology and relentless pursuit of quality, Under Armour specializes in high-grade sports gear designed to enhance comfort, agility, and endurance for fitness enthusiasts and professional athletes alike.  Pioneering the industry with their signature moisture-wicking fabrics and HeatGear® and ColdGear® technologies, Under Armour ensures optimal body temperature regulation, regardless of climate or exertion level. Their expansive catalog includes a versatile range of products such as athletic shoes, running gear, workout clothes, and sports-specific attire, all engineered to bolster performance through cutting-edge design and material science.  Committed to sustainability and ethical practices, Under Armour strives to minimize environmental impact in production and distribution, resonating with a customer base that values social responsibility. By integrating SEO-centric keywords like "innovative athletic wear" and "performance-enhancing sports gear," Under Armour's online presence captures the essence of their brand — dynamic, advanced, and relentlessly forward-thinking in empowering athletes everywhere.

Founded in 1996 by Kevin Plank, Under Armour has grown from a basement start-up to an influential global brand in athletic performance gear. Initially gaining recognition in 1999 when Warner Brothers featured their apparel in major films, Under Armour's commitment to quality and innovation has since earned them a steadfast reputation among athletes worldwide.

Product Innovation and Range:
Under Armour is synonymous with technological innovation in sportswear. Their popular UA HeatGear® keeps athletes cool, while UA Iso-Chill offers ice-cold feel apparel. The UA RUSH™ performance apparel and UA HOVR™ shoes are examples of how Under Armour combines cutting-edge technology with athletic functionality. The brand also includes a diverse range of accessories, kid's wear, and sport-specific gear, catering to a broad athletic audience.

Growth and Community Impact:
Under Armour has seen significant growth since its inception, including a pivotal IPO in 2005. Their partnership with Major League Baseball and involvement in major films and reality shows like Duck Dynasty highlight their cultural and community impact. The brand's commitment to athletes extends to empowering stories and substantial donations to veteran organizations.

Sustainability and Diversity Initiatives:
Under Armour is dedicated to sustainability, diversity, equity, and inclusion. These values are reflected in their business practices and corporate culture. They strive to create a positive impact on communities, ensuring their operations align with these core principles.

Global Reach and Consumer Connection:
With a strong online presence and retail stores worldwide, Under Armour's products are easily accessible globally. Their vision to inspire performance solutions that athletes didn't know they needed resonates deeply with their customer base, creating a loyal and engaged community.

Dive into Under Armour's fashion fiesta and explore top deals and discounts handpicked for you this July 2025.

Under Armour Fashion Fiesta: Top Deals & Discounts for July 2025 | Eureka Shopping

Under Armour is a global leader in sports performance apparel, footwear, and accessories, empowers athletes with innovative products designed for peak performance. Renowned for its commitment to quality and technology, Under Armour offers a wide range of athletic gear including the popular UA HeatGear® and UA HOVR™ shoes. With a mission to make athletes better, Under Armour continues to push boundaries and exceed expectations in sportswear innovation.

Underwear

Shorts

T-Shirts

Hoodies

Outerwear

Backpack

Sweatpants

Tops

Swimwear

Hats

Leggings

Pants

Shoes

Sneakers

Outdoor Shoes

Socks

Gloves

Lingerie & Loungewear

Sunglasses

Shirts

Boots

Sweaters

Shoulder Handbags

Handbags

Sleepwear

Overalls

Dresses

Slippers

Earrings

Belts & Suspenders

Pendants

Bodysuits

Watches

Jeans

Sandals

Belts

Blazers

Skirts

Scarves

Wallets

Bracelets

Necklaces

Anklets

Body Jewelry

Rings

Heels

White

Black

Gray

Blue

Green

Pink

Beige

Yellow

Brown

Purple

Orange

Multicolored

Clothing

Women

Clothing, Shoes & Jewelry

The crossback straps on this high-support bra give you the support you need to keep your focus during high-impact workouts.

Armour® High Crossback Zip

Project Rock training gear was built to help you find boundaries, then push right through them. Everything in this collection was personally approved by Dwayne Johnson, the hardest worker in the room. ANY room.

Project Rock HeatGear® No-Slip Waistband

Good underwear goes unnoticed. Super-soft laser-cut edges offer a smooth, virtually invisible fit under everything from a pair of run shorts to our most body-hugging compression leggings.

UA Pure Stretch Printed

Accessories

Everything in the Curry Golf collection was designed with the help of Stephen himself. He didn't just want it to use the tech and fabrics that make him a better golfer, but also wanted it to show his ideas and personality.

UA Curry

UA Tech™ is our original go-to training gear: loose, light, and it keeps you cool. It's everything you need.

UA Tech™

Everyone makes graphic Ts...but Under Armour makes them better. The fabric we use is light, soft, and quick-drying. This sleeveless shirt features a small chest logo so you can wear it with anything.

UA Icon

Everyone makes graphic Ts...but Under Armour makes them better. The fabric we use is light, soft, and quick-drying.

UA Left Chest Lockup

Made to flex with your body with any movement you make. We used a high-performance, mobile fabric, a stretch waistband, and a new streamlined fit to reduce drag on every swing and unlock total mobility on the course.

UA Golf

UA Tech fabric is quick drying, ultra-soft & has a more natural feel|Material wicks sweat & dries really fast

UA Tech™ Collegiate

Even our fan gear is built for performance. ColdGear® Infrared technology holds in body heat, without adding weight or bulk, to keep you warmer, longer. You can wear it on the field just as easily as you wear it in the stands.

ColdGear® Infrared Collegiate

Even our fan gear is built for performance. This fleece is ultra-soft and easily some of the most comfortable you've ever felt. You can wear it on the field just as easily as you wear it in the stands.

UA Essential Fleece Collegiate

Always on point—these pants are made with textured woven fabric that repels water, stretches when you need it, and is insanely durable. So, when you step out on the street, you can do it confidently.

UA Unstoppable Textured Woven

Built with our newest, springiest UA HOVR+ cushioning and a UA IntelliKnit upper for a perfect fit, UA Infinite Elite keeps your legs feeling fresh for endless conditioning power.

UA Infinite Elite

This hat is engineered to fit to your head, breathe easy, wick sweat all-around, and feel so light it's almost floating. It's also completely foldable. Smash it in a ball, it doesn't care. No hat travels better.

UA StealthForm Uncrushable Hat

When the weather won't cooperate with your run schedule, layer up with wind- and water-resistant pants that are also incredibly light and breathable. That means you can run without worrying about the forecast.

UA Launch

UA Dynamic is the ultimate training shoe for the team sports athlete. It combines the bounce and cushioning of a running shoe with the support and grip of a weightlifting shoe, so you can tackle any workout without slowing down.

UA Dynamic 2

UA Freedom's goal is to support and inspire the brave men and women dedicated to protecting us, every day.

UA Freedom Flag Gradient

HeatGear® is our original performance baselayer—the one you put on first and take off last. We added stretchy ribbed panels to this already sweat-wicking, breathable cropped ¼ zip for ultimate comfort and style.

HeatGear® Rib

HeatGear® is our original performance baselayer—the one you put on first and take off last. So we made it extra comfortable by wicking sweat and stretching so you can move no matter what.

HeatGear® Fitted

These mesh shorts are breathable and light to help you stay cool and dry through even the toughest workout.

UA Icon Mesh

The goal with the UA Woven collection was to make the perfect set of warm-ups that keep your muscles ready, work for any sport, and also pack up super-small in your bag, so you can take them anywhere.

UA Vibe

Project Rock Terry

The UA Speedpocket solves every issue you've ever had with your pockets when you run. The unique design even lets you stash a plus-sized phone easily, with no bouncing.

UA Speedpocket

This T is everything you love about old-school cotton, from the look to fit to the feel—just better. It dries a lot faster, doesn't hold onto sweat, and has stretchy fibers that expand and snap back to maintain shape.

Under Armour

Latest Deals

$40.00 Off

Recommended Stores

M00nshot

ModCloth

Champion

Get Gussied Up Online

Columbia

Impressions