Under Armour stands as an emblematic leader in performance sportswear, propelling athletes across the globe to achieve peak performance through an impressive array of apparel, footwear, and accessories. Renowned for their innovative technology and relentless pursuit of quality, Under Armour specializes in high-grade sports gear designed to enhance comfort, agility, and endurance for fitness enthusiasts and professional athletes alike.  Pioneering the industry with their signature moisture-wicking fabrics and HeatGear® and ColdGear® technologies, Under Armour ensures optimal body temperature regulation, regardless of climate or exertion level. Their expansive catalog includes a versatile range of products such as athletic shoes, running gear, workout clothes, and sports-specific attire, all engineered to bolster performance through cutting-edge design and material science.  Committed to sustainability and ethical practices, Under Armour strives to minimize environmental impact in production and distribution, resonating with a customer base that values social responsibility. By integrating SEO-centric keywords like "innovative athletic wear" and "performance-enhancing sports gear," Under Armour's online presence captures the essence of their brand — dynamic, advanced, and relentlessly forward-thinking in empowering athletes everywhere.

Founded in 1996 by Kevin Plank, Under Armour has grown from a basement start-up to an influential global brand in athletic performance gear. Initially gaining recognition in 1999 when Warner Brothers featured their apparel in major films, Under Armour's commitment to quality and innovation has since earned them a steadfast reputation among athletes worldwide.

Product Innovation and Range:
Under Armour is synonymous with technological innovation in sportswear. Their popular UA HeatGear® keeps athletes cool, while UA Iso-Chill offers ice-cold feel apparel. The UA RUSH™ performance apparel and UA HOVR™ shoes are examples of how Under Armour combines cutting-edge technology with athletic functionality. The brand also includes a diverse range of accessories, kid's wear, and sport-specific gear, catering to a broad athletic audience.

Growth and Community Impact:
Under Armour has seen significant growth since its inception, including a pivotal IPO in 2005. Their partnership with Major League Baseball and involvement in major films and reality shows like Duck Dynasty highlight their cultural and community impact. The brand's commitment to athletes extends to empowering stories and substantial donations to veteran organizations.

Sustainability and Diversity Initiatives:
Under Armour is dedicated to sustainability, diversity, equity, and inclusion. These values are reflected in their business practices and corporate culture. They strive to create a positive impact on communities, ensuring their operations align with these core principles.

Global Reach and Consumer Connection:
With a strong online presence and retail stores worldwide, Under Armour's products are easily accessible globally. Their vision to inspire performance solutions that athletes didn't know they needed resonates deeply with their customer base, creating a loyal and engaged community.

Get the runway look without the runway price. Dive into Under Armour's handpicked fashion deals and discounts.

Under Armour's Runway Rundown: Unmissable Fashion Discounts & Deals | Eureka Shopping

Under Armour is a global leader in sports performance apparel, footwear, and accessories, empowers athletes with innovative products designed for peak performance. Renowned for its commitment to quality and technology, Under Armour offers a wide range of athletic gear including the popular UA HeatGear® and UA HOVR™ shoes. With a mission to make athletes better, Under Armour continues to push boundaries and exceed expectations in sportswear innovation.

Shorts

T-Shirts

Hoodies

Pants

Leggings

Sneakers

Underwear

Tops

Outerwear

Sweatpants

Shoes

Swimwear

Outdoor Shoes

Hats

Boots

Socks

Gloves

Backpack

Shirts

Slippers

Sandals

Shoulder Handbags

Dresses

Handbags

Sunglasses

Bodysuits

Belts & Suspenders

Sweaters

Belts

Sleepwear

Jeans

Scarves

Bracelets

Skirts

Flats

Cuff Links

Wallets

Necklaces

Black

White

Gray

Blue

Green

Beige

Multicolored

Pink

Purple

Brown

Yellow

Orange

Clothing

Clothing, Shoes & Jewelry

Everyone makes graphic Ts...but Under Armour makes them better. This has a more substantial feel but is still super-soft and comfortable.

Mens UA Heavyweight Oversized SM Box Short Sleeve

Accessories

Hugs your muscles to keep you feeling more powerful, while wicking sweat away so you stay cool and dry.

Mens UA Compete Arm Sleeve

Project Rock training gear was built to help you find boundaries, then push right through them. Everything in this collection was personally approved by Dwayne Johnson, the hardest worker in the room. ANY room.

Men's Project Rock Red One Club T-Shirt

Double-knit fabric is soft, stretchy & breathable for superior comfort & mobility|Material wicks sweat & dries really fast|4-way stretch material moves better in every direction|Encased elastic waistband with internal drawcord|Open hand pockets & secure, zip cargo pocket

Under Armour Mens Under Armour Unstoppable Fleece Shorts - Mens Black/Black

Handbags & Wallets

Women

We call it "favorite" for a reason. It's tough, holds all your stuff, looks great, feels good on your back, and the rain rolls right off.

Women's UA Favorite Backpack

These pants crush the competition. You can wear them anywhere and they'll look right, fit right, feel right, stretch, recover, dry fast, keep you warm…you name it, these pants will do it better.

Men's UA Unstoppable Cold Weather 7-Pocket Pants

UA Storm technology repels water without sacrificing breathability|100% waterproof & breathable 2.5-layer bonded fabric with fully taped seams|Encased elastic waistband with internal drawcord|Open hand pockets|Calf zips with snap cuff closure for easy on/off even over shoes or cleats|Uses a fluorine-free water repellent treatment|Main body fabric contains at least 90% recycled nylon, excluding trims & embellishments

Womens UA Stormproof Cloudstrike Rain Pants

Even our fan gear is built for performance. Rival Fleece keeps you warmed up and ready for everything you do—it's light, comfy, and super-soft on the inside. You can wear it on the field just as easily as you wear it in the stands.

Women's UA Rival Fleece Collegiate Hoodie

Back in 1996, we invented the baselayer—and we've been perfecting it ever since. It took 37 prototypes and endless hours of testing to create the right light, tight layer that wicks sweat, dries fast, and keeps you cool.

Women's HeatGear® Rib ¼ Zip Long Sleeve

UA Storm technology repels water without sacrificing breathability|Durable, bonded 3-layer softshell material has a quiet outer layer & superior stretch|Windproof materials shield you from the elements|4-way stretch material moves better in every direction|Secure, zip hand pockets & chest pocket|Drawcord adjust on bottom hem for a secure, custom fit

Mens UA Gameday Collegiate Shell Jacket

You loved it, so we're bringing it back. The original UA HOVR™ Phantom is light and supportive with cushioning comfortable enough to take you anywhere.

Men's UA Phantom 1 Shoes

Even our fan gear is built for performance—so you can wear it on the field just as easily as you wear it in the stands.

Men's UA All Day Lightweight Collegiate ¼ Zip

From exercising to lounging, the Under Armour Womens Unstoppable Fleece Jogger Pants offer the versatility you need. The pants are made from soft, cozy fleece to keep you comfortable all day long, and they feature sweat-wicking, quick-drying performance capabilities. 2 hand pockets and 1 zip side pocket. Under Armour Womens Unstoppable Fleece Jogger Pants Mod Gray/Black, X-Large - Womens Athletic Fleece at Academy Sports

Womens UA Unstoppable Fleece Joggers

Men's Project Rock Rugby Shirt

Super-soft & stretchy performance knit fabric delivers support & lasting comfort with improved durability|Material wicks sweat & dries really fast|4-way stretch material moves better in every direction|Built-in shelf bra with removable padding for added coverage & support|Criss-cross strappy back design

Womens UA Meridian Fitted Tank

This gear keeps you warmed up and ready for pretty much everything you do—it's light, comfy, and super-soft on the inside.

Women's UA Rival Fleece Straight Leg Pants

Distance runners need a perfect mix of cushion, bounce, durability, and efficiency. And that's exactly what you're getting with the UA HOVR™ Turbulance—responsive cushioning, a smooth ride, and miles of comfort.

Women's UA HOVR™ Turbulence Running Shoes

Ribbed acrylic knit fabric is super-soft & delivers all-day comfort & warmth|Material wicks sweat & dries really fast|Tech Touch yarns on thumbs & fingers allow you to use touch screen devices without taking your gloves off

Mens UA Halftime Gloves

Avoids bulkiness thanks to HeatGear fabrics that keep things lightweight & bring superior coverage|Compression shirt that is made with stretchy material, letting you move freely in all directions|Stays ventilated & cool with mesh underarm & back panel designs|Designed to keep seams off of high abrasion areas to reduce chafing & increase comfort|Next-to-skin fit that isnt too loose or too tight

Mens HeatGear Sleeveless

UA is known for making super-light, breathable, comfortable shoes—and these are no exception. You want a pair that you can wear everywhere? You found them.

Women's UA Official Shoes

Warm-ups aren't just about being comfy before the big game—though this fleece is easily some of the most comfortable you've ever felt—it's about being in the right headspace, getting focused, and keeping your body ready.

Women's UA Icon Fleece Joggers

We took our waterproof, windproof, durable Cloudstrike fabric and added stretch, so you can train without limitation—even in the rain.

Men's UA Stormproof Cloudstrike Stretch Jacket

This shirt is light enough to throw on and just go. It wicks sweat, moves with you, and protects you from the sun so you can focus on running harder.

Men's UA Launch Pro Long Sleeve

Armour Fleece® is light, incredibly warm, and has just the right amount of stretch. UA Storm is water-repellent and nearly weightless. Together, you never need to train indoors again.

Under Armour

Latest Deals

40% Off

Recommended Stores

Proozy

Bodega

Asics

M00nshot

Get Gussied Up Online

Adidas