Prada.com stands as the digital embodiment of the iconic Italian luxury fashion house Prada, renowned for its high-end, meticulously crafted goods that embody sophistication and avant-garde style. Prada's online storefront offers a wide array of premium products, ranging from ready-to-wear apparel for men and women to leather handbags, shoes, accessories, and eyewear, all bearing the hallmark of Prada's innovative design and impeccable quality.  As a brand deeply rooted in tradition and yet at the forefront of fashion's evolution, Prada.com reflects the company's commitment to sustainability and ethical production practices. Shoppers at Prada.com can explore exclusive collections that showcase the brand's artistic vision while also enjoying the seamless shopping experience, complete with excellent customer service.  Highlighting limited-edition items and seasonal offerings, Prada.com brings the luxury shopping experience to the customer's fingertips, making it a premier destination for fashion enthusiasts seeking the pinnacle of style and craftsmanship in their wardrobes. With its streamlined e-commerce platform, Prada ensures efficient distribution and secure transactions, making luxury shopping both accessible and convenient for its discerning clientele.

Heritage and Evolution:
Founded as Fratelli Prada in 1913 by Mario Prada in Milan, Prada initially specialized in leather goods and imported English steamer trunks and handbags. Under the visionary leadership of Miuccia Prada, Mario's granddaughter, the brand underwent a significant transformation in the 1970s, transitioning to high-fashion with its waterproof nylon fabrics. Today, Prada is a global luxury icon, known for its innovative and intellectually challenging designs.

Diverse Collections:
Prada's offerings are vast, encompassing men's and women's ready-to-wear, leather goods, footwear, eyewear, and fragrances. The brand is renowned for its high-quality leather handbags, sleek footwear, and avant-garde clothing designs. The Prada Linea Rossa line presents high-end sportswear and technical gear, while the home collection features stylish tableware and decor items. Prada's beauty and fragrance lines complement its fashion offerings, enhancing the brand's lifestyle appeal.

Sustainable and Social Initiatives:
Prada's commitment to sustainability and social responsibility is evident in its various initiatives. The brand has been involved in projects such as Prada Re-Nylon, aiming to innovate more eco-friendly materials, and collaborations with organizations like the Fondazione Prada. Prada's involvement in cultural projects, art, and film reflects its commitment to contributing to society beyond fashion.

Global Influence and Creative Leadership:
Under the guidance of Miuccia Prada and Patrizio Bertelli, the brand has become a symbol of contemporary luxury. Prada's influence extends into various domains, including art, architecture, and cinema, constantly seeking new perspectives and challenging conventional aesthetics. The brand's innovative approach has made it a trendsetter in the fashion industry, influencing generations of designers and consumers.

The Prada Group:
Beyond its flagship label, the Prada Group encompasses other prestigious brands, including Miu Miu, Church's, and Car Shoe, each with its unique identity yet united under Prada's guiding principles of quality, innovation, and cultural depth.

Explore Prada's fashion showcase. Get the best 334 styles at prices that will leave you in awe.

Prada Fashion Showcase: Best 334 Styles with Incredible Discounts | Eureka Shopping

Prada, an epitome of Italian luxury fashion, was established in 1913 in Milan by Mario Prada. The brand is celebrated for its leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories, characterized by innovative design and attention to detail. Prada is known for transcending trends, blending conceptuality with cultural emancipation in its collections, and reinterpreting aesthetic codes from unconventional perspectives.

Shoulder Handbags

Sandals

Handbags

Sneakers

Shirts

Tops

Outerwear

Pants

Bracelets

Dresses

Slippers

Skirts

Mules & Clogs

Sweaters

Sunglasses

T-Shirts

Shoes

Swimwear

Flats

Belts

Shorts

Wristlet Handbags

Hats

Boots

Brooches & Pins

Necklaces

Heels

Jeans

Hoodies

Sleepwear

Sweatpants

Earrings

Lingerie & Loungewear

Belts & Suspenders

Blazers

Suits

Wallets

Bodysuits

Backpack

Black

Brown

White

Blue

Beige

Gray

Green

Pink

Multicolored

Orange

Yellow

Purple

Women

Clothing, Shoes & Jewelry

Soft suede meets the simplicity of form. These booties reflect Prada's aesthetic research blending artisan tradition and a contemporary spirit.

Suede booties

A sleek, sophisticated silhouette defines these booties with versatile style. The soft nappa leather footwear is decorated with the iconic enameled metal triangle logo.

Nappa leather booties

These suede pumps have a soft, tapered silhouette. The pointy toe style is characterized by a deconstructed design completed with elastic on the heel and an architectural heel inspired by the geometric shape of the iconic triangle.

Suede pumps

Clothing

The refined simplicity of the shapes inspires the design of this short-sleeved cashmere sweater characterized by a slim silhouette with sophisticated, feminine allure.

Short-sleeved cashmere sweater

Accessories

Acetate sunglasses with timeless, classic style. The frame is characterized by compact volumes and refined details that recall a casual yet versatile attitude. The Prada lettering logo decorates the slender temples.

Prada Eyewear Collection sunglasses

This wardrobe staple is reinterpreted with a minimalist design and sporty details. The zipper closure adds a contemporary note to the classic silhouette in wool with a straight cut.

Wool zipper shirt

Soft winter textures enrich these booties with a sophisticated construction. The suede footwear with shearling lining is completed by durable yet lightweight rubber soles.

Suede and shearling booties

Downtown sneakers, inspired by basketball shoes, stand out for their sporty design with distinctive, refined details. The iconic style, embellished with different versions of the Prada logo, comes in suede with a soft shearling lining.

Downtown suede sneakers

The design of these Chelsea boots combines contemporary notes and archive details. The shoes are made in leather stamped with a small, irregular grain that is durable yet sophisticated. The light and comfortable rubber soles complete the versatile and functional style, a synthesis of the dialog between heritage and innovation.

Stamped leather Chelsea boots

These loafers feature a hybrid design that combines classic elegance and contemporary functionality. The leather design defined by sporty rubber soles is decorated with the enameled metal triangle logo.

Brushed leather loafers

Bold minimalism and urban charm: these leather booties celebrate the precision of Prada savoir-faire with a refined, timeless design.

Leather booties

Oversized, modern lines form the silhouette of these sporty cotton fleece joggers.

Cotton fleece joggers

Downtown sneakers, inspired by basketball shoes, stand out for their sporty design with distinctive, refined details. The iconic style, embellished with different interpretations of the Prada logo, comes in suede with Re-Nylon details.

Downtown Re-Nylon and suede sneakers

Acetate sunglasses with a contemporary rectangular design. The wide front with bold rims is paired with faceted temples enhanced by the distinctive three-dimensional workmanship decorated with the Prada lettering logo.

Prada Symbole sunglasses

A precise cut comes together with selected materials in this striped, slim fit sweater made of superfine wool with workmanship that favors comfort, lightness and quality.

Superfine wool crew-neck sweater

Jewelry

Inspired by the sports world, this metal necklace has an ironic, distinctive design that redefines shapes and conventions. The accessory is enriched with a baseball pendant made with refined techniques that give it a dimensional, aged effect.

Metal baseball necklace

These cashmere pants have a slim fit and classic details. The tailored construction and refined materials define a garment with sleek, contemporary elegance.

Wool pants

The design of these sneakers balancing tradition and modernity combines bold elements and minimalist shapes. An innovative, hybrid language defines these canvas shoes enhanced with a lively floral print that contrasts with the clean lines.

Laced floral print canvas sneakers

In this quilted jacket, Re-Nylon acquires a new shape, giving substance to movement. Each detail, from the collar to the snaps, help create a balanced visual rhythm.

Re-Nylon jacket

These sporty, minimalist high-top sneakers are inspired by the iconic Prada Linea Rossa archive style presented during the 1998 Fall/Winter show. The innovative, dual character of the original design is recalled by the revolutionary rubber soles, while the matte leather introduces a refined modern touch. The sleek, tapered shoes are decorated with the distinctive Linea Rossa logo.

Toblach leather ankle boots

A lively check motif adds color to this robe inspired by the sartorial lines of men's coats. Made of cotton, it is embellished with the distinctive triangle logo.

Cotton robe

This shirt made with a fine wool and cashmere blend fabric combines sophistication and contemporary minimalism. The straight-cut silhouette is completed with sleek details like the tonal triangle logo.

Wool and cashmere shirt

Sartorial precision is redefined with new proportions and original details, an expression of contemporary and unconventional elegance. This wool coat with a classic silhouette and straight cut is enriched by creases created on the finished garment that give it an unexpected, casual allure.

Single-breasted wool coat

A contemporary interpretation of a formal classic, this wool jacket is defined by its double-breasted silhouette with timeless allure. Strong lines and refined details characterize the refined garment, an expression of the dialogue between sartorial elegance and modernity.

Prada

Recommended Stores

Bergdorf Goodman

Tory Burch

Reformation

Steve Madden

Alo Yoga

Neiman Marcus