PacSun, short for Pacific Sunwear, is a leading retail clothing brand deeply entrenched in the youth-oriented culture and lifestyle of California. Catering to teens and young adults, PacSun is renowned for its stylish and casual selection of contemporary apparel that embodies the laid-back aesthetic and spirit of the Golden State.  Specializing in both men's and women's fashion, the eCommerce store offers a wide variety of trendy clothing options including graphic tees, stylish denim, swimwear, and activewear. They seamlessly blend surf and skate influences with modern streetwear trends, providing a go-to destination for those seeking brands like Champion, Vans, Adidas, and their exclusive line, LA Hearts.  Committed to quality, PacSun provides its customers with clothing that is both durable and fashionable. The company is also sensitive to its impact on the environment, often incorporating sustainable practices into its production and distribution processes.  By leveraging a user-friendly website layout, PacSun streamlines the shopping experience and enables easy navigation through their extensive product lines. The brand's unique selling points include their trendsetting assortments, brand collaborations, and frequent promotions, ensuring that shoppers are always at the forefront of contemporary fashion without breaking the bank.  PacSun continues to maintain a strong online presence, complementing their brick-and-mortar stores, with a focus on building a community around their love for the relaxed California lifestyle and passion for creative self-expression through fashion.

PacSun, short for Pacific Sunwear of California, has established itself as a premier retail destination for young, fashion-forward individuals. The brand's essence is deeply rooted in the laid-back, sunny lifestyle of California, which is vividly reflected in its product range and marketing initiatives.

Product Range:
PacSun's diverse inventory includes jeans, cargos, graphic tees, swimwear, and more, appealing to both male and female demographics. The brand stands out for its extensive collection of jeans, offering various styles like skinny, straight, and wide-leg options. PacSun's swimwear line, both for men and women, is particularly notable for its stylish designs and versatility. The store also features an impressive array of footwear and accessories, enhancing its appeal as a one-stop shop for contemporary fashion needs.

Brand Collaborations and Collections:
PacSun is renowned for its collaborations with celebrities and designers, most notably the Kendall & Kylie collection. This partnership brought exclusive fashion pieces that resonated with the brand's young audience. PacSun also emphasizes inclusivity with its 'Gender Neutral Shop', offering unisex clothing that caters to a modern, less conformist consumer base. These initiatives highlight PacSun's commitment to staying at the forefront of fashion trends and social movements.

Marketing and Brand Image:
PacSun has successfully redefined itself through various marketing campaigns. The 'Dress Irresponsibly' campaign marked a pivotal shift, focusing on a broader style spectrum and targeting a wider audience. The 'Golden State of Mind' initiative further strengthened its connection to California's culture, celebrating the state's diversity and creative spirit. This approach not only solidified its brand image but also expanded its appeal beyond the surf and skate communities.

Historical Milestones:
Founded in 1980, PacSun underwent significant transformations. The company faced challenges, like the 2016 Chapter 11 bankruptcy, but emerged stronger with strategic restructuring. The merger with Eddie Bauer in 2018 under the PSEB Group marked another significant phase, combining two powerful retail forces.

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PacSun, an iconic American retail brand, specializes in youth-oriented lifestyle apparel, footwear, and accessories. Known for its California-inspired style, PacSun offers a wide array of trendy clothing and brands, catering to teens and young adults. The store's collection includes popular brands like Adidas, Champion, and Vans, and features unique collaborations, such as with Kendall and Kylie Jenner. Emphasizing inclusivity, PacSun also launched a gender-neutral line, showcasing their commitment to diverse fashion choices.

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Clothing, Shoes & Jewelry

The Tatum Low Rise Shorts from Pacsun bring laid-back, sun-ready vibes to your summer wardrobe with an effortlessly cool, casual style. Made from lightweight woven fabric, these low-rise shorts feature a drawstring waistband, side hand pockets, button-flap back pockets, and a relaxed fit for all-day comfort.


	8.75" rise
	2" inseam
	Woven fabric
	Low-rise
	Drawstring waistband
	Side hand pockets
	Button-flap back pockets
	Relaxed fit
	Self: 100% cotton; Self 2: 96% cotton, 4% spandex
	Machine washable
	Model is wearing a size small


Tatum Low Rise Shorts

The Blue Rae Shine Triangle Bikini Top from Pacsun brings a sleek, sun-catching vibe with its glossy finish and easygoing fit. Designed with moderate support, triangle cups, a v-neckline, adjustable straps, and a back tie closure, it’s perfect for glowing poolside and beyond.


	Solid color bikini top
	Lined; Unpadded
	Moderate support
	Good stretch
	Triangle cups
	V-neckline
	Adjustable straps
	Back tie closure
	82% nylon, 18% spandex; Lining: 100% polyester
	Hand wash
	Model is wearing a size XS
	Model measurements: 5’10” height, 34” bust, 26” waist, 36.5” hips


Blue Rae Shine Triangle Bikini Top

The Red Summer Triangle Bikini Top from Pacsun adds a sunny, playful pop to your swim lineup. Featuring triangle cups, a V-neckline, and adjustable ties at the neck and back, it’s made with partially recycled fabric for an eco-friendly update.


	Solid color bikini top
	Lined; Unpadded
	Low support
	Good stretch
	Triangle cups
	V-neckline
	Adjustable ties at the neck and back
	80% recycled nylon, 20% spandex; Lining: 100% polyester
	Hand wash
	Model is wearing a size XS
	Model measurements: 5’10” height, 34” bust, 26” waist, 36.5” hips


Learn more about Pacsun eco items

Red Summer Triangle Bikini Top

The Soft Terry Mini Sweat Shorts from Pacsun blend cozy comfort with a playful, off-duty edge for an effortlessly cool look. Designed with a low-rise fit, adjustable drawstring waistband, small side slits, and a relaxed silhouette, they’re perfect for lounging, layering, or stepping out in laid-back style.


	Solid color sweat shorts
	Low-rise
	Drawstring waistband
	Small side slits
	Relaxed fit
	52% cotton, 48% polyester; Self2: 98% cotton, 2% spandex
	Machine washable
	Model is wearing a size small
	Model measurements: 5’8” height, 32” bust, 24.5” waist, 34.5” hips


Soft Terry Mini Sweat Shorts

The Pink Summer Lace Triangle Bikini Top from Pacsun brings soft, flirty vibes with its delicate lace trim and dreamy summer feel. Made from partially recycled fabric for an eco-friendly update, it features low support, triangle cups, a v-neckline, and adjustable ties at the neck and back for the perfect customizable fit.


	Solid color bikini top
	Lined; Unpadded
	Low support
	Good stretch
	Lace trimming
	Triangle cups
	V-neckline
	Adjustable ties at the neck and back
	80% recycled nylon, 20% spandex
	Hand wash
	Model is wearing a size XS
	Model measurements: 5’10” height, 34” bust, 26” waist, 36.5” hips


Learn more about Pacsun eco items

Pink Summer Lace Triangle Bikini Top

The Green Paisley Yara Ruffle Bralette Bikini Top from Pacsun brings a flirty, feminine touch with playful ruffle detailing. Made from partially recycled fabric for an eco-friendly update, it features a bold paisley print, triangle cups, ruffle trimming throughout, a V-neckline, an adjustable tie front closure, and fixed straps for a comfortable, flattering fit.


	Paisley print bikini top
	Lined; Unpadded
	Low support
	Good stretch
	Triangle cups
	Ruffle trimming throughout
	V-neckline
	Adjustable tie front closure
	Fixed straps
	80% recycled nylon, 20% spandex
	Hand wash
	Model is wearing a size XS
	Model measurements: 5’10” height, 34” bust, 26” waist, 36.5” hips


Learn more about Pacsun eco items

Green Paisley Yara Ruffle Bralette Bikini Top

The Kylie Multi-Wear Halter Top from Beverly and Beck offers versatile elegance with a flattering, fashion-forward design. Featuring a plunging V-neckline, adjustable halter strap, and open back, its slim fit and multi-way styling make it perfect for creating a variety of chic looks.


	Adjustable halter strap
	Plunging v-neckline
	Can be worn multiple ways
	Open back design
	Slim fit
	Model is wearing a size small
	Model measurements: 5’7” height, 34” bust, 25” waist, 35” hips


Kylie Multi-Wear Halter Top

The Alisa Linen Pull-On Baggy Pants from Pacsun channel effortless cool with a breezy silhouette that feels as good as it looks. Designed with a low-rise fit, adjustable drawstring waistband, side hand pockets, and wide leg openings, these baggy relaxed-fit pants are perfect for easy days that still call for standout style.


	9.5" rise
	30" inseam
	24" leg openings
	Low-rise
	Drawstring waistband
	Side hand pockets
	Wide leg openings
	Baggy relaxed fit
	89% rayon, 10% linen, 1% other fibers
	Machine washable
	Model is wearing a size small
	Measurements taken from a size small
	Model measurements: 5’8” height, 32” bust, 24.5” waist, 34.5” hips


Alisa Linen Pull-On Baggy Pants

The Pacsun Coastline Resort Oversized Hoodie is a cozy, laid-back essential perfect for chill days. Made with soft fleece lining, this oversized hoodie features an attached hood, long dropped-shoulder sleeves, a kangaroo pocket, ribbed cuffs and hem, and a bold Coastline Resort graphic at the front for effortless, relaxed style.


	Solid color hoodie
	Soft fleece lining
	Attached hood
	Long sleeves with dropped shoulders
	Kangaroo pocket
	Ribbed cuffs and hem
	Oversized fit
	Coastline Resort front graphic
	77% cotton, 23% polyester
	Machine washable
	Model is wearing a size small
	Model measurements: 5’7.5” height, 32” bust, 24.5” waist, 36” hips


Coastline Resort Oversized Hoodie

The Lucy Deep V Short Sleeve Top from Your Favorite brings a flirty, confident twist to a sleek everyday essential. Designed with good stretch, a deep V-neckline, short sleeves, and a slim fit, this top hugs just right while keeping things effortlessly stylish.


	Solid color top
	Good stretch
	Deep v-neckline
	Short sleeves
	Slim fit
	92% nylon, 8% spandex
	Machine washable
	Model is wearing a size small


Lucy Deep V Short Sleeve Top

The Amaya Maxi Dress from Your Favorite brings bold, flirty style to a figure-hugging silhouette. Featuring a strapless design, three front cutouts, and a bodycon fit, this dress makes a statement with its daring, modern edge.


	Solid color maxi dress
	Straplesss
	Three cutouts at the front
	Bodycon fit
	91% polyester, 1% spandex; Lining: 100% polyester
	Machine washable
	Model is wearing a size small


Amaya Maxi Dress

The Ellie Lace Trim Button Front Top from Your Favorite brings soft, romantic detail to an easy, feminine silhouette. Featuring a V-neckline, short sleeves with ruffled hems, a button-front placket, lace trimming, a relaxed flowy fit, and a smocked back with a tie detail, this top feels effortlessly pretty and comfortable.


	Woven fabric
	V-neckline
	Short sleeves
	Ruffled hems
	Button front placket
	Lace trimming
	Relaxed flowy fit
	Tie back detail
	Smocked back
	100% cotton
	Hand wash
	Model is wearing a size small


Ellie Lace Trim Button Front Top

Accessories

The Coco Polka Dot Chiffon Poncho from Beverly and Beck brings airy elegance to a playful silhouette. Crafted from lightweight chiffon with a polka dot print, it can be worn off the shoulder and features a relaxed fit for effortless, stylish layering.


	Polka dot print poncho
	Lightweight chiffon fabric
	Can be worn off the shoulder
	Relaxed fit
	Model is wearing a size small
	Model measurements: 5’7” height, 34” bust, 25” waist, 35” hips


Coco Polka Dot Chiffon Poncho

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Pacsun exclusive! The Lila Striped Halter Top from Your Favorite brings easygoing vibes with a touch of retro flair. Made from soft fabric, it features a classic striped print, scoop neckline, adjustable halter strap, and an open back design—all in a slim, cropped fit perfect for sunny days and laid-back nights.


	Striped print top
	Soft fabric
	Scoop neckline
	Adjustable halter strap
	Cropped length
	Open back design
	Slim fit
	92% polyester, 8% spandex
	Hand wash
	Model is wearing a size small


Lila Striped Halter Top

Get wicked with your casual wear in the West Coast Choppers Flying Skull T-Shirt. It boasts short sleeves, a classic crew neckline and a striking front graphic of the West Coast Choppers name along with iconic graphics making it a bold and stylish go-to in your wardrobe. 


	Vintage wash tee 
	Short sleeves 
	Crew neckline 
	Standard fit 
	Front graphic 
	Machine washable 


West Coast Choppers Flying Skull T-Shirt

The Met x Pacsun Cloisters Snapback Hat combines artistic style with everyday function. Featuring a curved brim, breathable eyelets, a front graphic and embroidery on the side, it’s finished with an adjustable snapback for the perfect fit. 


	Solid color hat 
	Curved brim 
	Breathable eyelets 
	Front graphics 
	Side embroidery 
	Adjustable snapback 


x Pacsun Cloisters Snapback Hat

The Penelope Strapless Bubble Tube Top from Third Charm serves bold, playful attitude with a modern, fashion-forward edge. This cropped, strapless style features stretch fabric, a straight neckline, and a dramatic bubble hem for a standout, statement-making look.


	Lined
	Stretch fabric
	Straight neckline
	Strapless
	Bubble hem
	Cropped length
	95% polyester, 5% spandex
	Hand wash
	Model is wearing a size small
	Model measurements: 5’8” height, 32” bust, 23” waist, 34” hips


Penelope Strapless Bubble Tube Top

Tap into your darker side with the Diablo T-Shirt. Crafted from vintage wash fabrication, this tee features short sleeves, a crew neckline and edgy front graphics for the ultimate upgrade to your casual style. 


	Vintage wash tee 
	Crew neckline 
	Short sleeves 
	Front graphics 
	Standard fit 
	Machine washable 


Diablo T-Shirt

The White Ripped High Waisted Denim Festival Shorts from PacSun deliver a clean yet edgy look. Crafted from rigid fabric in a crisp white wash, these high-rise shorts feature ripped details, a fitted waist, and a relaxed fit for effortless style. Finished with a zip fly closure, they’re a versatile addition to any wardrobe.


	Model is wearing a size 24
	Model measurements: 5’5” height, 31” bust, 23” waist, 36” hips


White Ripped High Waisted Denim Festival Shorts

The Nicole Mesh Ring Tank Top from Third Charm blends sultry texture with a fearless, fashion-forward edge. This slim-fit top features stretch mesh fabric, a cowl neckline, adjustable halter strap, O-ring accents, and cinched side details for a bold, statement-making look.


	Stretch mesh fabric
	Cowl neckline
	Adjustable halter strap
	O-ring details
	Cinched side details
	Slim fit
	92% polyester, 8% spandex; Lining: 100% polyester
	Hand wash
	Model is wearing a size small
	Model measurements: 5’8” height, 32” bust, 23” waist, 34” hips


Nicole Mesh Ring Tank Top

PacSun Exclusive! The Playboy By PacSun Daze 5" Boardshorts are your go-to for functionality and style with an edge. These boardshorts combine a drawstring waistline, side pockets and cool contrast stitching. The iconic Playboy bunny distinctly embroidered sits on the left leg making this the perfect pair of boardshorts for your next outdoor adventure.


	Drawstring waistline
	Velcro closure
	Side pockets
	Single back pocket
	Regular fit
	Contrast stitching
	Left hem embroidered detail
	5" Inseam
	15" Outseam
	100% polyester
	Machine washable
	Model is wearing a size medium
	Model Measurements: 6'1” Height, 29” Waist, 32” Inseam


By PacSun Daze 5" Boardshorts

Elevate your swimwear game with the Black Ocean Shine Gathered V High Cut Bikini Bottom from PacSun. Designed with a v-shaped front design and flattering ruched details, this low-rise bikini bottom accentuates your curves for a stunning beach look. The high-shine fabric adds a touch of glamour, while the leg-lengthening high-cut leg and center back seam offer a flattering fit. 


	Solid color bikini bottom
	Lined
	High shine fabric
	Good stretch
	V-shaped front design
	Low-rise
	Center back seam
	High cut leg
	Cheeky seat coverage
	Shell: 82% nylon, 18% spandex; Lining: 80% recycled nylon, 20% spandex
	Hand wash
	Model is wearing a size XS
	Model measurements: 5’9” height, 34” bust, 25.5” waist, 37.5” hips


Learn more about PacSun eco items

Black Ocean Shine Gathered V High Cut Bikini Bottom

Elevate your swimwear game with the Black Ocean Shine Bralette Bikini Top from PacSun. Designed with a V-shaped wire neckline and flattering ruched details, this bikini top accentuates your curves for a stunning beach look. The high-shine fabric adds a touch of glamour, while the back tie closure and adjustable straps ensure a secure and adjustable fit.


	Solid color bikini top
	Lined; Unpadded
	High shine fabric
	Good stretch
	V-shaped wire neckline
	Adjustable straps
	Ruched details
	Back tie closure
	Shell: 82% nylon, 18% spandex; Lining: 80% recycled nylon, 20% spandex
	Hand wash
	Model is wearing a size XS
	Model measurements: 5’9” height, 34” bust, 25.5” waist, 37.5” hips


Learn more about PacSun eco items