PacSun, short for Pacific Sunwear, is a leading retail clothing brand deeply entrenched in the youth-oriented culture and lifestyle of California. Catering to teens and young adults, PacSun is renowned for its stylish and casual selection of contemporary apparel that embodies the laid-back aesthetic and spirit of the Golden State.  Specializing in both men's and women's fashion, the eCommerce store offers a wide variety of trendy clothing options including graphic tees, stylish denim, swimwear, and activewear. They seamlessly blend surf and skate influences with modern streetwear trends, providing a go-to destination for those seeking brands like Champion, Vans, Adidas, and their exclusive line, LA Hearts.  Committed to quality, PacSun provides its customers with clothing that is both durable and fashionable. The company is also sensitive to its impact on the environment, often incorporating sustainable practices into its production and distribution processes.  By leveraging a user-friendly website layout, PacSun streamlines the shopping experience and enables easy navigation through their extensive product lines. The brand's unique selling points include their trendsetting assortments, brand collaborations, and frequent promotions, ensuring that shoppers are always at the forefront of contemporary fashion without breaking the bank.  PacSun continues to maintain a strong online presence, complementing their brick-and-mortar stores, with a focus on building a community around their love for the relaxed California lifestyle and passion for creative self-expression through fashion.

PacSun, short for Pacific Sunwear of California, has established itself as a premier retail destination for young, fashion-forward individuals. The brand's essence is deeply rooted in the laid-back, sunny lifestyle of California, which is vividly reflected in its product range and marketing initiatives.

Product Range:
PacSun's diverse inventory includes jeans, cargos, graphic tees, swimwear, and more, appealing to both male and female demographics. The brand stands out for its extensive collection of jeans, offering various styles like skinny, straight, and wide-leg options. PacSun's swimwear line, both for men and women, is particularly notable for its stylish designs and versatility. The store also features an impressive array of footwear and accessories, enhancing its appeal as a one-stop shop for contemporary fashion needs.

Brand Collaborations and Collections:
PacSun is renowned for its collaborations with celebrities and designers, most notably the Kendall & Kylie collection. This partnership brought exclusive fashion pieces that resonated with the brand's young audience. PacSun also emphasizes inclusivity with its 'Gender Neutral Shop', offering unisex clothing that caters to a modern, less conformist consumer base. These initiatives highlight PacSun's commitment to staying at the forefront of fashion trends and social movements.

Marketing and Brand Image:
PacSun has successfully redefined itself through various marketing campaigns. The 'Dress Irresponsibly' campaign marked a pivotal shift, focusing on a broader style spectrum and targeting a wider audience. The 'Golden State of Mind' initiative further strengthened its connection to California's culture, celebrating the state's diversity and creative spirit. This approach not only solidified its brand image but also expanded its appeal beyond the surf and skate communities.

Historical Milestones:
Founded in 1980, PacSun underwent significant transformations. The company faced challenges, like the 2016 Chapter 11 bankruptcy, but emerged stronger with strategic restructuring. The merger with Eddie Bauer in 2018 under the PSEB Group marked another significant phase, combining two powerful retail forces.

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PacSun's Runway Rundown: Unmissable Fashion Discounts & Deals | Eureka Shopping

PacSun, an iconic American retail brand, specializes in youth-oriented lifestyle apparel, footwear, and accessories. Known for its California-inspired style, PacSun offers a wide array of trendy clothing and brands, catering to teens and young adults. The store's collection includes popular brands like Adidas, Champion, and Vans, and features unique collaborations, such as with Kendall and Kylie Jenner. Emphasizing inclusivity, PacSun also launched a gender-neutral line, showcasing their commitment to diverse fashion choices.

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Women

Clothing, Shoes & Jewelry

PacSun exclusive! The Plaid Lace Trim Mini Dress from Your Favorite is the perfect mix of sweet and edgy. Designed in woven plaid fabric, this mini dress features a scoop neckline, adjustable straps, a ruched bust, and princess seams for a flattering fit. Delicate lace trimming adds a feminine touch, while the smocked back detail and hidden side zipper closure keep it effortlessly sleek.


	Lined
	Plaid print mini dress
	Woven fabric
	Adjustable straps
	Scoop neckline
	Ruched bust
	Princess seams
	Lace trimming
	Smocked back detail
	Hidden side zipper closure
	100% cotton; Lining: 100% polyester
	Hand wash
	Model is wearing a size XS
	Model measurements: 5’9” height, 32.5” bust, 23” waist, 37” hips


Plaid Lace Trim Mini Dress

PacSun exclusive! The Linen V-Neck Lace Trim Mini Dress from Your Favorite is a breezy must-have with a touch of romance. Made from lightweight woven fabric, it features a flattering V-neckline with delicate lace trim, wide fixed straps, and a back tie closure for an effortlessly feminine look.


	Solid color mini dress
	Woven fabric
	Wide fixed straps
	V-neckline with lace trim
	Back tie closure
	66% cotton, 34% rayon; Lining: 100% polyester
	Hand wash
	Model is wearing a size small
	Model measurements: 5’6.5” height, 32” bust, 23.5” waist, 35” hip


Linen V-Neck Lace Trim Mini Dress

PacSun exclusive! The Jane Puff Sleeve Mini Dress from Beverly and Beck is a romantic staple with a touch of charm. Made from lightweight woven fabric, this dress features short puff sleeves, a flattering square neckline, and a dainty tie-front detail. The smocked bodice and tie-back detail ensure a perfect fit, making it effortlessly sweet and stylish.


	Woven fabric
	Short puff sleeves
	Square neckline
	Tie front detail
	Smocked bodice
	Tie back detail
	100% cotton; Lining: 100% polyetser
	Machine washable
	Model is wearing a size small
	Model measurements: 5’7.5” height, 32” bust, 24” waist, 35” hips


Jane Puff Sleeve Mini Dress

PacSun exclusive! The Strapless Denim Tie Back Tube Top from Your Favorite is a bold yet effortless statement piece. Featuring a dark indigo wash, this strapless top is designed with a straight neckline, a chic tie-back detail, small side slits, and a slightly cropped slim-fit silhouette for the perfect mix of edgy and flirty.


	Dark indigo wash
	Straight neckline
	Strapless
	Tie back detail
	Slightly cropped length
	Slim fit
	Small side slits
	100% cotton
	Hand wash
	Model is wearing a size XS
	Model measurements: 5’9” height, 32.5” bust, 23” waist, 37” hips


Strapless Denim Tie Back Tube Top

The Casey Tinted Low Rise Baggy Jeans Medium Indigo from PacSun offer comfort and style, all in one ultra-relaxed fit. Featuring a medium indigo tinted wash for a vintage flair, these low-rise jeans offer an ultra-slouchy baggy fit, wide leg openings, and a classic 5-pocket body.


	Model is wearing a size 26
	Model measurements: 5’6.5” height, 32” bust, 25” waist, 38” hip


Casey Tinted Low Rise Baggy Jeans Medium Indigo

PacSun exclusive! The Ollie Lace Trim Floral Tank Top from Beverly and Beck is a flirty, feminine staple with effortless charm. Made from lightweight woven fabric, this floral-print tank features a V-neckline with delicate lace trim, ruched cups, and a smocked back for a flattering fit. Finished with a ruffled hem and a dainty back tie detail, it’s perfect for a sweet and breezy look.


	Floral print tank top
	Woven fabric
	V-neckline with lace trim
	Back tie detail
	Ruffled hem
	Ruched cups
	Smocked back
	100% polyester
	Hand wash
	Model is wearing a size small
	Model measurements: 5’7.5” height, 32” bust, 24” waist, 35” hips


Ollie Lace Trim Floral Tank Top

PacSun exclusive! The Amber Floral Asymmetrical Tube Top from Third Charm is a flirty statement piece with a feminine edge. Made from stretch mesh fabric, this floral print tube top features a straight neckline, strapless design, and an asymmetrical hemline with lettuce-edge trimming for a chic, effortless look.


	Lined
	Floral print tube top
	Stretch mesh fabric
	Straight neckline
	Strapless
	Asymmetrical hemline
	Lettuce-edge trimming
	Slim fit
	94% polyester, 6% spandex
	Machine washable
	Model is wearing a size small
	Model measurements: 5’5” height, 32” bust, 22” waist, 32” hips


Printed Strapless Mesh Mini Dress

The Remi Pullover Sweater from LA Hearts is your go-to for effortless, laid-back style. Made from mixed open-knit fabric, this sweater features a classic crew neckline, long sleeves with dropped shoulders, rolled hems, and an oversized boxy fit for a cozy, casual vibe

LA Hearts Remi Pullover Sweater

Add a cute and outdoorsy piece to your wardrobe with the Camo Hoodie from PacSun. This comfortable hoodie features a drawstring hood, long sleeves, a kangaroo pocket, ribbed cuffs and hem, and a camo print.


	Camo print
	Soft fleece lining
	Drawstring hood
	Long sleeves
	Kangaroo pocket
	Standard fit
	Ribbed cuffs and hem
	Machine washable
	Model is wearing a size small
	Model measurements: 5’7” height, 34” bust, 25” waist, 35.5” hip


Camo Hoodie

Experience the ultimate in comfort and performance with the Women's White FloatZig 1 Sneakers from Reebok. Designed to inspire runners of all levels, these shoes combine premium lightweight foam technology with innovative geometry for enhanced cushioning, energy return, and a smooth transition. Whether you're hitting the pavement or exploring the outdoors, the FloatZig 1 delivers a unique underfoot experience that feels both soft and springy.Engineered mesh upper with reflective overlaysLace closureFloatride Energy FoamFull-length rubber outsoleLow-profile silhouette Reebok Womens Women's White FloatZig 1 Sneakers size 6.5

Reebok Women's FloatZig 1 Sneakers -

Nothing says effortlessly chic like these washed and low-rise jeans. Pair it with a basic tee, or a cute party top, and you'll see why these jeans are a staple in every it girl's closet.JeansLow rise waistLoose fitWashed denim fabric100% CottonModel wears size SModel height is 5'8Item care: Wash with similar color Edikted Womens Raelynn Washed Low Rise Jeans - Blue size Small

Edikted Women's Raelynn Washed Low Rise Jeans

Fuel your style and your hustle with the UPRISERS Family Drive x Free Lunch Run Club T-Shirt. Designed with short sleeves, a classic crew neckline, and collaborative Free Lunch x UPRISERS graphics on the front and back, this tee brings bold energy to your everyday look.Solid color teeShort sleevesCrew necklineFree Lunch x UPRISERS graphicsStandard fitMachine washableUPRISERS® Family Drive Collection UPRISERS Mens Family Drive x Free Lunch Run Club T-Shirt - Blue size Small

UPRISERS Men's Family Drive x Free Lunch Run Club T-Shirt

The Star Script Snow Wash Hoodie from Rodman Brand delivers bold style with a unique edge. Featuring long sleeves, an attached hood, a Rodman front graphic, and a kangaroo pocket, its snow wash finish adds a distinctive, vintage-inspired touch.Solid color hoodieLong sleevesAttached hoodRodman front graphicKangaroo pocketSnow wash finishRibbed cuffs and hem80% cotton, 20% polyesterMachine washableModel is wearing a size mediumModel Measurements: 6'1” Height, 31” Waist, 32” Inseam RODMAN BRAND Mens Star Script Snow Wash Hoodie - Black size Small

RODMAN BRAND Men's Star Script Snow Wash Hoodie

PacSun exclusive! Rock a bold look with the Budweiser By PacSun Camouflage High Waisted Denim Jorts. Featuring a striking camouflage print and various Budweiser patches, these jorts offer a longer inseam, high-waisted design, and relaxed fit, ensuring you stand out in style while staying comfortable all day long.Model is wearing a size 26Model measurements: 5’8” height, 30.5” bust, 24.5” waist, 35.5” hips Budweiser Womens By PacSun Camouflage High Waisted Denim Jorts - Camouflage Neutral size 22

Budweiser Women's By PacSun High Waisted Denim Jorts -

Sun's out bun's out. Get full exposure in the Seaport Bottom from Dippin' Daisy's with its sexy high-leg cut and thong-style back. Pull up for a higher waist look or let it sit perfectly on the hips. Seaport is one of the most versatile bottom styles and pairs great with the Christina or Redondo Top.LinedGood stretchLow-riseHigh cut legSkimpy seat coverageThong-cut style87% Nylon 13% SpandexHand wash Dippin' Daisy's Womens Seaport High Cut Bikini Bottom - Multicolor size XL

Dippin' Daisy's Women's Seaport High Cut Bikini Bottom -

PacSun exclusive! The Met x PacSun Piet Mondrian Composition T-Shirt is a representation of Neo-Plasticism. Featuring short sleeves, a crew neckline, and Composition by Piet Mondrian as the front graphic, this tee effortlessly blends timeless design with contemporary style.Solid color teeShort sleevesCrew necklineThe Met graphicStandard fitMachine washableModel is wearing a size mediumModel Measurements: 6’1” Height, 37” Chest, 30” Waist The Met Mens x PacSun Piet Mondrian Composition T-Shirt - Ivory size Medium

The Met Men's x PacSun Piet Mondrian Composition T-Shirt

The We Are Not Alone Heavyweight Boxy T-Shirt from Obey gives your casual everyday style an edgy look. Crafted from heavyweight fabric, this tee features a crew neckline, short sleeves and a boxy fit. Obey graphics adorn the front and back making it the perfect piece to add bold touch to your everyday look.Solid color teeCrew necklineShort sleevesBoxy fitHeavyweight fabricLeft chest and back graphics100% CottonMachine washable Obey Mens We Are Not Alone Heavyweight Boxy T-Shirt - Ivory size Large

Obey Men's We Are Not Alone Heavyweight Boxy T-Shirt

Have all eyes on you in this Sheer Lace V Neck Long-Sleeve Top by Edikted. It's super comfortable, and its low back will surely make the statement you've been after. TopLong sleevesV necklineUnderbust stitchingLow backSheer lace fabricPolyester, SpandexModel wears size SModel height is 5'10Item care: Hand wash in cool water Edikted Womens Sheer Lace V Neck Top - Black size XL

Edikted Women's Sheer Lace V Neck Top

Sunny days in the John Galt Sage V-Neck Tank Top are days well spent. This classic tank top features a button-down front closure, a v-neckline, thin fixed straps, and a cropped fit. Solid color knit tank top Thin fixed straps V-neckline Button-down front closure Cropped length Fitted Model measurements: 5’8” height, 32” bust, 23” waist, 34” hip John Galt Womens Sage V-Neck Tank Top

John Galt Women's V-Neck Tank Top

PacSun exclusive! The Coca-Cola By PacSun Long Sleeve Raglan T-Shirt combines classic comfort with vintage flair. Designed with long raglan sleeves, contrast stitching, and a bold Coca-Cola graphic with embroidery, this tee is perfect for adding a nostalgic touch to your everyday style.Solid color teeLong raglan sleevesCrew necklineCoca-Cola graphic and embroideryContrast stitchingSlightly cropped length100% cottonMachine washableModel is wearing a size smallModel measurements: 5’9” height, 32” bust, 24” waist, 36” hips Coca Cola Womens By PacSun Long Sleeve Raglan T-Shirt - Grey size XS

Coca Cola Women's By PacSun Long Sleeve Raglan T-Shirt

If you're looking to turn heads on your next night out, you can't go passed this Mya Off Shoulder Textured Mini Dress from Edikted. With its peplum hem and textured fabric, you'll be the talk of the town for all the right reasons.Mini dressBell long sleevesOff shoulder fitPeplum hemTextured fabricPolyester, SpandexModel wears size SModel height is 5'10Item care: Machine wash at maximum 30C, do not bleach, tumble dry low, iron at a maximum of 110C, do not dry clean. Edikted Womens Mya Off Shoulder Textured Mini Dress - Brown size Medium

Edikted Women's Mya Off Shoulder Textured Mini Dress

If you're looking to turn heads on your next night out, you can't go passed this Edikted Venice Open Back Mini Dress. With its open back and cinched waist, you'll be the talk of the town for all the right reasons.Mini dressLong sleevesOpen backCinched waistBack tie closureNylon, SpandexModel wears size SModel height is 5'10Item care: Machine wash at maximum 30C, do not bleach, do not tumble dry, do not iron, do not dry clean. Edikted Womens Venice Open Back Mini Dress - Ivory size XS

Edikted Women's Venice Open Back Mini Dress

This Edikted Striped Hooded Knit Sweater is perfect for any outfit. Whether you wear it as a stand-alone star of the show or layer it as a piece to keep you warm, this sweater will never disappoint.SweaterHooded designDrawstring detailStriped knit fabric100% CottonModel wears size SModel height is 5'9Item care: Machine wash at maximum of 30C, do not bleach, tumble dry low, iron at a maximum of 110C, do not dry clean. Edikted Womens Striped Hooded Knit Sweater - Blue size XL

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