PacSun, short for Pacific Sunwear, is a leading retail clothing brand deeply entrenched in the youth-oriented culture and lifestyle of California. Catering to teens and young adults, PacSun is renowned for its stylish and casual selection of contemporary apparel that embodies the laid-back aesthetic and spirit of the Golden State.  Specializing in both men's and women's fashion, the eCommerce store offers a wide variety of trendy clothing options including graphic tees, stylish denim, swimwear, and activewear. They seamlessly blend surf and skate influences with modern streetwear trends, providing a go-to destination for those seeking brands like Champion, Vans, Adidas, and their exclusive line, LA Hearts.  Committed to quality, PacSun provides its customers with clothing that is both durable and fashionable. The company is also sensitive to its impact on the environment, often incorporating sustainable practices into its production and distribution processes.  By leveraging a user-friendly website layout, PacSun streamlines the shopping experience and enables easy navigation through their extensive product lines. The brand's unique selling points include their trendsetting assortments, brand collaborations, and frequent promotions, ensuring that shoppers are always at the forefront of contemporary fashion without breaking the bank.  PacSun continues to maintain a strong online presence, complementing their brick-and-mortar stores, with a focus on building a community around their love for the relaxed California lifestyle and passion for creative self-expression through fashion.

PacSun, short for Pacific Sunwear of California, has established itself as a premier retail destination for young, fashion-forward individuals. The brand's essence is deeply rooted in the laid-back, sunny lifestyle of California, which is vividly reflected in its product range and marketing initiatives.

Product Range:
PacSun's diverse inventory includes jeans, cargos, graphic tees, swimwear, and more, appealing to both male and female demographics. The brand stands out for its extensive collection of jeans, offering various styles like skinny, straight, and wide-leg options. PacSun's swimwear line, both for men and women, is particularly notable for its stylish designs and versatility. The store also features an impressive array of footwear and accessories, enhancing its appeal as a one-stop shop for contemporary fashion needs.

Brand Collaborations and Collections:
PacSun is renowned for its collaborations with celebrities and designers, most notably the Kendall & Kylie collection. This partnership brought exclusive fashion pieces that resonated with the brand's young audience. PacSun also emphasizes inclusivity with its 'Gender Neutral Shop', offering unisex clothing that caters to a modern, less conformist consumer base. These initiatives highlight PacSun's commitment to staying at the forefront of fashion trends and social movements.

Marketing and Brand Image:
PacSun has successfully redefined itself through various marketing campaigns. The 'Dress Irresponsibly' campaign marked a pivotal shift, focusing on a broader style spectrum and targeting a wider audience. The 'Golden State of Mind' initiative further strengthened its connection to California's culture, celebrating the state's diversity and creative spirit. This approach not only solidified its brand image but also expanded its appeal beyond the surf and skate communities.

Historical Milestones:
Founded in 1980, PacSun underwent significant transformations. The company faced challenges, like the 2016 Chapter 11 bankruptcy, but emerged stronger with strategic restructuring. The merger with Eddie Bauer in 2018 under the PSEB Group marked another significant phase, combining two powerful retail forces.

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PacSun, an iconic American retail brand, specializes in youth-oriented lifestyle apparel, footwear, and accessories. Known for its California-inspired style, PacSun offers a wide array of trendy clothing and brands, catering to teens and young adults. The store's collection includes popular brands like Adidas, Champion, and Vans, and features unique collaborations, such as with Kendall and Kylie Jenner. Emphasizing inclusivity, PacSun also launched a gender-neutral line, showcasing their commitment to diverse fashion choices.

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Clothing, Shoes & Jewelry

Pacsun exclusive! The Strapless Satin Midi Dress from Beverly and Beck brings timeless elegance with a modern edge. Made from luxe satin woven fabric, it features a strapless straight neckline, sleek side slits, a hidden back zipper, and a flattering midi length that’s perfect for any occasion.


	Unlined
	Satin woven fabric
	Strapless
	Straight neckline
	Side slits
	Hidden back zipper closure
	Midi length
	Model is wearing a size small
	Model measurements: 5’10” height, 32” bust, 24.5” waist, 34.5” hips


Strapless Satin Midi Dress

Keep it cool and classic with the Solid Collegiate 6.5" Swim Trunks from PacSun. Featuring a drawstring waistband, side hand pockets, a single back pocket, small side slits, and a PacSun graphic at the hem, these relaxed-fit trunks with mesh lining are perfect for laid-back poolside vibes.


	6.5" inseam
	17" outseam
	23" leg opening
	Mesh lining
	Drawstring waistband
	Side hand pockets
	Single back pocket
	PacSun graphic at hem
	Small side slits
	Relaxed fit
	100% nylon
	Hand wash


Green Solid Collegiate 6.5" Swim Trunks

Hit the outdoors in fashionable style with the Hardy Eagle 4.5" Swim Trunks. These swim trunks feature an elastic stretch waistline with adjustable drawstrings, ensuring a comfortable and secure fit. A full mesh lining enhances comfort, while the striking leg graphic of an eagle adds a touch of edgy flair to your poolside or beach look.


	Solid color swim trunks
	Elastic stretch waistline
	Adjustable drawstrings
	Side pockets
	Single back pocket
	Standard fit
	Full mesh lining
	Left leg graphic
	4.5” Inseam
	15” Outseam
	Machine washable
	Model is wearing a size medium
	Model Measurements: 6'2” Height, 30” Waist, 31” Chest, 34” Hips


Hardy Eagle 4.5" Swim Trunks

Pacsun exclusive! The Tread T-Shirt from Oyster Expedition pairs a worn-in vibe with a sense of quiet adventure. Featuring short sleeves, a crew neckline, and faded Oyster Expedition graphics at the left chest and back, it’s a laid-back staple with a touch of character.


	Solid color tee
	Short sleeves
	Crew neckline
	Oyster Expedition graphics
	Standard fit
	100% cotton
	Machine washable
	Model is wearing a size medium
	Model Measurements: 6'0” Height, 28" Waist, 34” Chest, 32” Hips


Tread T-Shirt

Reveal your adventurous side with the NY Butterflies T-Shirt from Lisa Lestrange. This tee boasts a crew neckline, short sleeves and custom graphics on the left chest and back for unique city vibes.


	Solid color tee
	Short sleeves
	Crew neckline
	Standard fit
	Left chest and back graphics
	100% Cotton
	Machine washable
	Model is wearing a size medium
	Model Measurements: 6’3” Height, 28” Waist, 30.5” Hips, 37.5” Chest


NY Butterflies T-Shirt

The Cowboy Destination T-Shirt is perfect for those with a rugged sense of adventure. Featuring short sleeves, a classic crew neckline, and bold cowboy graphics on the front and back, this tee brings a Western-inspired style to any outfit.


	Solid color tee
	Short sleeves
	Crew neckline
	Custom graphics
	Standard fit
	Machine washable


Cowboy Destination T-Shirt

The Planted T-Shirt from PacSun brings a fresh vibe to any outfit. With short sleeves and a classic crew neckline, this tee is perfect for everyday wear. The eye-catching Plant front graphic adds a touch of nature, making it a stylish choice for nature lovers.


	Solid color tee
	Short sleeves
	Crew neckline
	PacSun graphic
	Regular fit
	100% cotton
	Machine washable


Planted T-Shirt

PacSun exclusive! Serve soft and flirty energy in the Third Charm Eve Lace Trim Tank Top—perfect for leveling up your everyday look. With lace-trimmed cups, a sweet bow front detail, adjustable straps, and cinched sides, this slim-fit tank brings all the right vibes.


	Solid color tank top
	Lace trim cups
	Bow front detail
	Adjustable straps
	Cinched side details
	Slim fit
	Self: 95% rayon, 5% spandex; Lining: 90% nylon, 10% spandex
	Hand wash
	Model is wearing a size small
	Model measurements: 5’9” height, 32” bust, 23” waist, 34.5” hips


Eve Lace Trim Tank Top

Pacsun exclusive! The Elizabeth Mini Dress from Beverly and Beck is a sleek and modern staple that effortlessly flatters your silhouette. Featuring wide fixed straps, a sharp square neckline, and a seamed underbust for a slim, tailored fit, this dress is all about clean lines and timeless style.


	Solid color mini dress
	Wide fixed straps
	Square neckline
	Seamed underbust
	Slim fit
	Hidden back zipper closure
	Self: 95% polyester, 5% spandex; Lining: 100% polyester
	Model is wearing a size small


Elizabeth Mini Dress

The Verona Scalloped Stitch Tank Top from LA Hearts is a sweet and stylish essential. Made from ribbed fabric, it features a scoop neckline, delicate scalloped stitch trimming, a charming rosette front detail, and a cropped length for a flirty and feminine look.


	Solid color tank top
	Ribbed fabric
	Scoop neckline
	Scalloped stitch trimming
	Rosette front detail
	Cropped length
	Fitted
	95% cotton, 5% spandex
	Machine washable
	Model is wearing a size XS


Verona Scalloped Stitch Tank Top

Stand out by the shore with the Green Stampede 4.5" Volley Swim Trunks from Pacsun. Featuring a relaxed fit, full mesh lining, drawstring waistband, side hand pockets, single back pocket, and a vibrant ombre green print with Pacsun embroidery at the hem, these trunks bring bold style to your summer lineup.


	4.5" inseam
	15" outseam
	Full mesh lining
	Drawstring waistband
	Side hand pockets
	Single back pocket
	Ombre green print
	Pacsun embroidery at the hem
	Relaxed fit
	100% polyester
	Machine washable


Green Stampede 4.5" Volley Swim Trunks

Let your inner cool roar with the Rex In The City T-Shirt from PacSun. Showcasing a relaxed crew neckline and short sleeves, this tee combines comfort with effortless style. Custom graphics on the front add a touch of city flair, making it a must-have for those seeking fashion as bold and unique as the energy it represents.


	Vintage wash
	Crew neckline
	Short sleeves
	Standard fit
	Front graphic
	Machine washable


Rex In The City T-Shirt

The Orville Peck Show Pony T-Shirt brings bold style to your wardrobe with its striking design. Featuring short sleeves, a classic crew neckline, and eye-catching Orville Peck graphics on the left chest and back, this tee is perfect for fans and trendsetters alike.


	Solid color tee
	Short sleeves
	Crew neckline
	Custom graphics
	Standard fit
	Machine washable


Orville Peck Show Pony T-Shirt

Step into the surreal with the Strange Cafe T-Shirt from Lisa Lestrange. This everyday tee keeps it fresh with short sleeves, a crew neckline, and a bold Strange Cafe graphic on the front for an artsy, standout look.


	Solid color tee
	Short sleeves
	Crew neckline
	Front graphic
	Standard fit
	Machine washable


Strange Cafe T-Shirt

Reveal your adventurous side with the LA Butterflies T-Shirt from Lisa Lestrange. This tee boasts a crew neckline, short sleeves and custom graphics on the left chest and back for unique city vibes.


	Solid color tee
	Crew neckline
	Short sleeves
	Standard fit
	Left chest & back graphics
	Machine washable


LA Butterflies T-Shirt

Level up your style with the Grand Prix Full Zip Hoodie from Pacsun. This hoodie features an attached hood, side hand pockets, and long sleeves, all adorned with custom racing-inspired embroidered and printed graphics throughout for a standout look. 


	Attached hood 
	Long sleeves 
	Full zipper front closure 
	Side hand pockets 
	Ribbed cuffs and hem 
	Embroidered & printed graphics  
	Relaxed fit 
	80% cotton, 20% Cotton 
	Machine washable 
	Model is wearing a size medium 
	Model Measurements: 6’0” Height, 33” Chest, 26” Waist 


Grand Prix Full Zip Hoodie

The WWE Roman Reigns T-Shirt brings legendary attitude and edge straight from the ring. Crafted from vintage wash fabrication, this tee features short sleeves, a crew neckline and bold front and back graphics for those wrestling vibes to your casual style. 


	Vintage wash tee 
	Short sleeves 
	Crew neckline 
	Front & back graphics 
	Standard fit 
	Machine washable 


WWE Roman Reigns T-Shirt

The Grommet Lounge Shorts from Your Favorite combine casual comfort with a hint of edgy detail. Featuring a low-rise fit, an elastic waistband with grommet accents, and full seat coverage, these shorts offer a relaxed, stylish option for lounging or everyday wear.


	Solid color shorts
	Good stretch
	Low-rise
	Elastic waistband with grommet details
	Full seat coverage
	93% polyester, 7% spandex
	Hand wash
	Model is wearing a size small
	Model measurements: 5’8” height, 32” bust, 23” waist, 34” hips


Grommet Lounge Shorts

The Golden State Mesh Jersey 2fer Long Sleeve T-Shirt from Pacsun gives your wardrobe a cool and outdoorsy edge. Featuring a mesh jersey layered long-sleeve design with a camo print, a crew neckline, and standout graphics, it’s the perfect mix of streetwear and outdoor statement style. 


	Mesh jersey 
	Layered long sleeves with camo print 
	Crew neckline 
	Standard fit 
	Front & sleeve graphics on mesh jersey 
	Mesh: 100% polyester, Jersey: 100% cotton
	Machine washable 
	Model is wearing a size medium 
	Model Measurements: 6'2” Height, 30” Waist, 31” Chest, 34” Hips 


Golden State Mesh Jersey 2fer Long Sleeve T-Shirt

Get your inner gothic metal on with the Type O Negative Dead Again T-Shirt. Featuring short sleeves, a crew neckline and front and back band graphics, it’s the ideal staple for any hardcore gothic metal fan! 


	Solid color tee 
	Short sleeves 
	Crew neckline 
	Front & back  
	Standard fit 
	Machine washable 


Type O Negative Dead Again T-Shirt

Unleash chaotic style with the Joker All The Fun T-Shirt. Crafted from vintage wash fabric for a worn-in look, it features short sleeves, a crew neckline, and eye-catching graphics of the infamous movie villain from The Dark Knight. 


	Vintage wash tee 
	Short sleeves 
	Crew neckline 
	Front & back graphics 
	Standard fit 
	Machine washable 


Joker All The Fun T-Shirt

Show off your hip-hop vibes with the Wiz Khalifa Torch T-Shirt. Crafted from vintage wash fabrication, this tee features short sleeves, a crew neckline, and a bold front graphics of Wiz Khalifa bringing music energy straight to your streetwear. 


	Vintage wash tee 
	Short sleeves 
	Crew neckline 
	Front graphics 
	Standard fit 
	Machine washable 


 

Wiz Khalifa Torch T-Shirt

The Hannah Burnout Long Sleeve Top from Third Charm combines romantic textures with a bold, fashion-forward edge. This slim-fit top features stretch mesh fabric, a velvet floral print, round neckline, asymmetrical hemline, and cinched side details for a look that turns everyday style into something unforgettable.


	Stretch mesh fabric
	Velvet floral print
	Round neckline
	Asymmetrical hemline
	Cinched side details
	Slim fit
	Lined
	90% polyester, 10% spandex; Lining: 100% polyester
	Hand wash
	Model is wearing a size small
	Model measurements: 5’8” height, 32” bust, 23” waist, 34” hips


Hannah Burnout Long Sleeve Top

The Fate Raw Applique Full Zip Hoodie from Pacsun is the perfect mix of style and edge. This hoodie features a soft fleece lining, an attached hood, and long sleeves. Finished with frayed-edge appliques on the front, back and down the sleeves, side hand pockets, and a full-zip front closure, it’s the ultimate statement piece for effortless style. 


	Solid color hoodie 
	Attached hood 
	Soft fleece lining 
	Long sleeves 
	Appliques with frayed edges on front, back & down the sleeves 
	Side hand pockets 
	Ribbed cuffs and hem 
	Full zipper front closure 
	Standard fit 
	100% Cotton 
	Machine washable 
	Model is wearing a size medium 
	Model Measurements: 6’0” Height, 33” Chest, 26” Waist 


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