NewBalance.com stands as the digital storefront for New Balance, a global athletic footwear and apparel powerhouse renowned for blending function with fashion. Renowned for their high-quality, performance-oriented sneakers, this brand offers a diverse array of products catered to runners, fitness enthusiasts, and athleisure trendsetters alike. New Balance is committed to producing superior footwear with an emphasis on fit and comfort, often available in a wide range of sizes and widths to accommodate every foot.  Embracing a heritage of craftsmanship, NewBalance.com showcases the company's dedication to domestic manufacturing, with a significant portion of their offerings made in the USA or UK. The brand's unique selling point lies in its innovative technology that enhances athletic performance, coupled with a stylish, contemporary aesthetic.  Consumers visiting NewBalance.com can shop for a variety of products including running shoes, lifestyle sneakers, training gear, and athletic apparel. The store also offers specialized categories such as sports-specific footwear for tennis, soccer, and more. Sustainability is woven into the brand's fabric, with eco-conscious products featured prominently, appealing to environmentally aware shoppers.  The website's user-friendly interface makes shopping a seamless experience, with clear categorization and detailed product descriptions. Its commitment to customer satisfaction is evident through its comprehensive customer service and loyalty programs.  By offering exclusive online releases and collaborations, NewBalance.com is an essential destination for both the brand's loyal customers and newcomers who value quality, performance, and style in their athletic wear.

Founded in 1906, New Balance has established itself as a major player in the sports footwear and apparel industry. Based in Boston, Massachusetts, this multinational corporation stands out for its commitment to domestic manufacturing and its emphasis on technical features.

Product Range
New Balance offers a comprehensive range of athletic shoes, clothing, and accessories. The shoe collection includes models for running, lifestyle, training, walking, softball, skateboarding, basketball, hiking, soccer, tennis, pickleball, golf, lacrosse, volleyball, work shoes, and sandals. The clothing line features hoodies, sweatshirts, shirts, jackets, sports bras, leggings, pants, shorts, skirts, dresses, and matching sets. Accessories include socks, insoles, hats, gloves, bags, headbands, and wristbands.

Manufacturing and Innovation
A distinguishing aspect of New Balance is its manufacturing presence in the US and the UK, particularly for popular models like the 990 series. This approach contrasts with many competitors who manufacture exclusively outside these regions. New Balance's products are often more expensive due to this, but they compensate with technical innovations like blended gel inserts, heel counters, and a wide range of sizes.

Sponsorships and Collaborations
New Balance sponsors various sports teams, leagues, and individuals, including the New York Road Runners and major league baseball teams. The brand has collaborated with entities like Aimé Leon Dore and NBA star Kawhi Leonard, showcasing its influence in both sports and fashion.

Social Responsibility
The New Balance Foundation, established in 1981, focuses on supporting children and families with an emphasis on health, nutrition, education, and physical activity.

Embark on a fashion odyssey with New Balance. Discover the year's top deals and redefine elegance.

New Balance's Fashion Odyssey: Journey Through the Best Deals of 2025 | Eureka Shopping

New Balance, an American multinational corporation, specializes in athletic footwear and fitness apparel. Established in 1906, New Balance is renowned for its high-quality, performance-oriented products. With a unique focus on manufacturing in the US and UK, the brand caters to a wide range of sports, including running, training, walking, basketball, and more, offering shoes, clothing, and accessories that blend innovative technology with comfort and style.

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Clothing, Shoes & Jewelry

1970s, but make it modern. Inspired by our most iconic ‘70s running shoes, the 327 is a bold blend of retro and right now unlike anything in your closet. 


New Balance 327

Clothing

Manufactured in the U.S., from domestically sourced fabrics, new Made in USA apparel brings timeless quality and craftsmanship to everyday staples. The Made in USA Core Sweatpant is crafted with a premium, heavyweight French Terry material and features a mid rise cut, drawcord waistband and embroidered patch logo.

Made in USA Core Sweatpant

Manufactured in the U.S., from domestically sourced fabrics, new Made in USA apparel brings timeless quality and craftsmanship to everyday staples. The Made in USA Utility Jacket blends rugged, outdoor-ready functionality with a classic sportswear sensibility. A running-inspired, snorkel hood silhouette is constructed with heavy-duty waxed canvas, and features zip closure front pockets.

Made in USA Utility Jacket

The 9060 is a new expression of the refined style and innovation-led design of the classic 99X series. The 9060 reinterprets familiar 99X elements with a warped sensibility inspired by the proudly futuristic, visible tech aesthetic of the Y2K era. Sway bars, taken from the 990, are expanded and utilized throughout the entire upper for a sense of visible motion, while wavy lines and scaled up proportions on a sculpted pod midsole place an exaggerated emphasis on the familiar cushioning platforms of ABZORB and SBS.

New Balance 9060

Product Features  ABZORB midsole absorbs impact through a combination of cushioning and compression resistance ABZORB SBS heel cushioning delivers additional stability and comfort N-ergy cushioning for comfort and support Stability Web outsole technology provides added arch support Mesh upper with synthetic overlays Rubber outsole Men's shoes

New Balance

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