There's a reason everyone's talking about HUGO BOSS this April. Unravel the fashion mystery now!

Why Are Fashionistas Flocking to HUGO BOSS This April? Find Out! | Eureka Shopping

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A duo of short-length socks by HUGO Menswear. Ideal with trainers, each pair is made in a comfortable stretch-cotton blend. Contrast logo.

Two-pack of cotton-blend socks in a short length

Accessories

Featuring a subtle logo and silver-tone stripe detailing on the temples, these BOSS Menswear sunglasses add character to any look. Brown patterned acetate.

Patterned-acetate sunglasses with temple stripe

Handbags & Shoulder Bags

Adjustable for the perfect fit, this BOSS Menswear belt bag is crafted in soft synthetic coated fabric. Subtle logo detail. Decorative reflective zips. Synthetic coated fabric, sometimes referred to as faux leather, is a fabric designed to resemble real leather, and/or display a matte, glossy, smooth, or textured, coated appearance. Measurements: 26 x 7 x 14cm

Faux-leather belt bag with reflective zips

Offering comfortable stretch and moisture management, this BOSS Menswear T-shirt is a must for sports. Slim fit Contrast logo and inserts. Signature-stripe details.

Active Quick-dry slim-fit T-shirt with four-way stretch

Patterned all over with a jacquard motif, this BOSS Menswear polo shirt is crafted in comfortable cotton. Cut to a straight fit. 

Jacquard-pattern polo shirt in cotton

In a loose fit with dropped shoulders, this HUGO Menswear T-shirt has a statement dip-dye finish. Logos front and back. Soft cotton jersey. 

Dip-dyed logo T-shirt in cotton jersey

In a slim, straight-leg fit, these sleek HUGO Menswear shorts are crafted in mercerized cotton for softness. Added stretch. Logo detail on waistband.

Slim-fit shorts in mercerized stretch cotton

With sporty striped trims, this slim-fit BOSS Menswear polo shirt is a refined way to do casuals. Cotton with a softening mercerized finish. 

Stripe-trim slim-fit polo shirt in mercerised cotton

With plain and printed designs, these three pairs of HUGO Menswear trunks are crafted in comfortable stretch-cotton jersey. Repeat-logo waistband.

Three-pack of logo trunks in stretch cotton

Featuring whipstitching and branding on the pocket, this HUGO Menswear T-shirt is cut to a relaxed fit. Crafted in breathable cotton. 

Cotton-jersey T-shirt with embroidered logo

Featuring authentic logo trims, these BOSS Menswear jeans are crafted in stretch-cotton denim for comfort. Cut to a casual straight fit. Part of a collaborative collection curated by baseball icon Shohei Ohtani.

BOSS Selected by Shohei Ohtani jeans in white denim

Level up your layers with the soft cotton knit and contrast logo of this HUGO Menswear sweater. Cut to a modern slim fit. 

Logo-detail sweater in cotton

Update your everyday collection with the slim cut and double-ended zip of this BOSS Menswear jacket. Travel-friendly stretch fabric with wrinkle recovery. 

Slim-fit jacket in wrinkle-resistant fabric

Create modern looks with dependable comfort in this printed BOSS Menswear shirt. Cut to a clean slim fit in jersey with generous stretch. 

Printed slim-fit shirt in cotton-blend jersey

With a slim fit and a straight leg, these HUGO Menswear jeans come in soft, comfort-stretch denim. Dark-blue tone with subtle used effects. 

Blue slim-fit jeans in comfort-stretch denim

With sporty striped accents, this BOSS Menswear polo shirt is crafted in cotton that's been mercerized for extra softness. Structured trims. Straight fit. 

Striped-trim polo shirt in mercerised cotton

Create cutting-edge business looks with this two-piece BOSS Menswear suit. Tailored to a clean slim fit, this ensemble is crafted in lightly patterned fabric blended with virgin wool, linen and stretch. The suit jacket benefits from notch lapels, constructed shoulders and a buttonhole. 

Two-piece slim-fit suit in micro-patterned cloth

With bomber-style trims, this BOSS Menswear jacket is crafted in suede for a soft touch. Cut to a straight fit with a zipper front.

Regular-fit jacket in suede

Featuring a metallic stacked-logo badge at the center chest, this HUGO Menswear T-shirt is cut in luxuriously soft interlock cotton. Regular fit. 

Interlock-cotton T-shirt with metallic stacked-logo badge

These three pairs of HUGO Menswear trunks combine style and comfort. Degradé waistbands with logos. 

Three-pack of degradé-waistband trunks

Add a luxe touch with the gold-tone metal and black trims of these BOSS Menswear sunglasses. Logo accent at the temples. Refined double bridge. 

Gold-tone sunglasses with black trim

Patterned with a classic horizontal stripe, this short-sleeved BOSS Menswear sweater has an easy regular fit. Knitted in a cotton-rich yarn.

Horizontal-stripe sweater in a cotton blend

With details inspired by the adrenaline-fueled racing world, this BOSS Menswear watch combines a deep blue dial with black steel. Sporty trio of sub-eyes.

Grand Prix 44 chronograph watch with blue dial

Featuring a signature-stripe placket trim, this slim-fit BOSS Menswear polo is a high-performance option. Quick-dry stretch-cotton piqué with moisture management.