Good American is a groundbreaking fashion brand deeply rooted in promoting body positivity and inclusivity. Renowned for their extensive size range, Good American caters to a diverse spectrum of body types with an ethos of empowerment and confidence at the core of their brand. Offering a wide array of premium denim, activewear, swimwear, and apparel, they've made waves with their commitment to sustainable production practices. The brand stands out for its innovative approach to design, revolutionizing the retail space by ensuring that every woman, regardless of size or shape, has access to stylish and flattering wardrobe staples. With an unwavering focus on quality and fit, Good American ensures a seamless shopping experience, from browsing to distribution, and has quickly become a go-to destination for fashion-forward, eco-conscious shoppers seeking the ultimate in both comfort and chic.

Good American was co-founded in 2016 by Khloé Kardashian and Emma Grede, marking a significant step in the fashion industry towards inclusivity and diversity. Born out of a shared vision to cater to all body types, Good American emphasizes the importance of empowering women through fashion. The brand stands out for its commitment to body positivity and for offering clothing that suits a wide range of sizes.

Product Range and Innovation
Good American offers a versatile product range, including premium denim, swimwear, shoes, bodysuits, sweats, and more. The denim line, which is a cornerstone of the brand, includes popular styles like Good Legs (skinny jeans), Good Flare (flared jeans), Good Straight (straight-leg jeans), and Good Vintage (vintage-inspired styles). These jeans are known for their body-hugging fit and flattering styles that enhance curves. The brand also offers athleisure, knitwear, and outerwear, all designed with the same attention to detail and focus on flattering fit.

Brand Impact and Celebrity Influence
Khloé Kardashian's influence is significant in the brand's ethos and design. Drawing from her personal experiences in fashion, she has helped shape Good American into a label that champions body confidence and inclusivity. The brand's inclusive sizing and diverse model representation have been trailblazing in the fashion industry.

Sustainability and Ethical Practices
Good American demonstrates a commitment to sustainable and ethical practices. The brand is B-Corp certified, indicating a balance of profit and purpose, and is dedicated to responsible sourcing and production. This commitment extends to ensuring the well-being of all involved in the creation of its products, from design to distribution.

Time for a wardrobe refresh! Seize 12 fashion discounts at Good American and redefine your style.

Revamp Your Look with Good American: 12 Fashion Discounts Up for Grabs | Eureka Shopping

Good American, co-founded by Khloé Kardashian and Emma Grede, is a fashion brand that revolutionizes inclusivity in the industry. Offering a range of denim, swimwear, shoes, bodysuits, and activewear, the brand caters to all body shapes and sizes, embodying the essence of body positivity. Its products, designed to flatter and enhance the female form, represent a commitment to diversity and empowerment in fashion.

Jeans

Swimwear

Tops

Pants

Bodysuits

Skirts

Dresses

Shorts

Heels

Leggings

Sweaters

Outerwear

Suits

Blazers

Hoodies

Overalls

Belts

Flats

Sandals

Boots

Lingerie & Loungewear

Mules & Clogs

Maternity Clothes

Hats

Sunglasses

Body Jewelry

Rings

Scarves

Backpack

Shoulder Handbags

Blue

Black

White

Gray

Multicolored

Pink

Brown

Beige

Green

Yellow

Purple

Orange

Clothing

Women

Clothing, Shoes & Jewelry

Americas Favorite Skinny Jean! Curve defining jeans like no other, these super high-rise straight jeans feature a contour seam designed to enhance your shape and define you silhouette. Engineered to resist fading, our new premium denim fabrication uses Stay Black Technology that keeps a deep rich color up to 30 washes. Super high-rise Straight fit Next level body sculpting, curve loving stretch denim that feels like a second-skin Clean details and hem Five pocket style Reinforced belt loops Gap proof waistband Black wash Inseam: Regular28 | Long 32 Fabric: 79. 5% Conventional Cotton, 7% Recycled Polyester, 5% Recycled Cotton, 4. 5% Elasterell-P, 4% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 59 and wearing size 0 Model size 16 is 59 and wearing size 16 | Womens Good Curve Straight Never Fade Jeans (Black, Size 10

Womens Good Curve Straight Never Fade Jeans | Black, Size 10 | Good American by Khlo Kardashian

Good Americans Suiting vest flaunts an office siren aesthetic showcasing classic workwear touches with a cropped silhouette. V-neck Sleeveless Front welt pockets Button-front closure 66% polyester/28% viscose/6% elastane Machine wash Imported SIZE & FIT About 21 from shoulder to hem Model measurements: 510 tall Model is wearing a US size Small ABOUT THE BRAND GOOD AMERICAN Cofounders Khlo Kardashian and Emma Grede launched the denim and ready-to-wear label in 2016 with the goal of bringing body positivity to mainstream fashion. From figure-hugging bodysuits to faux leather pants, the all-inclusive line brings an edge and fresh perspective to everyday essentials. Contemporary Sportswear - Denim And Bottoms > Good American > Saks Fifth Avenue > Barneys. Good American. Color: Black. Size: XS.

Womens Suiting Vest

Our most innovative jean EVER. Always Fits from Good American features a one-size-fits-four design that adapts to your body’s changes, guaranteeing the perfect fit every time. Bye bye, traditional sizing. Now available in our Good Waist fit. Ultra high rise Skinny fit Limitless four-way stretch and recovery denim, that fits up to 4 sizes Clean details Frayed hem Five pocket style Reinforced belt loops Gap proof waistband Medium blue wash Inseam: 29" Fabric: 81.5% Cotton, 5% Re-Cycled Cotton, 4.5% Elasterel-P, 5% Re-Cycled Polyester, 4% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 5'9 and wearing size 00-4 Model size 16 is 5'9 and wearing size 14-18

ALWAYS FITS GOOD WAIST SKINNY JEANS | INDIGO324

Wrap yourself in our breathable Capri Sarong. Whether you're draping it over your swimsuit or tying it as a cover up, the classic gingham print keeps your look cool and classic. Fabric: 80% Rayon, 20% Nylon

CAPRI SARONG | GRENADINE GINGHAM001

Compare to American Eagle, Levis, Abercrombie & Madewell - Americas Favorite Skinny Jean! Our best-selling jeans since day one. Good Legs are the body-hugging, booty shaping jeans of your dreams. Mid-rise Skinny fit Clean details and hem Body hugging and booty shaping, high recovery denim for all day support Five pocket style Gap-proof waistband Reinforced belt loops Dark blue wash Inseam:Regular 29 | Long 35 Fabric: 93% Cotton, 5% Polyester, 2% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 59 and wearing size 0 Model size 16 is 59 and wearing size 16 | Womens Good Legs Skinny Jeans | Extra Stretch, Flat Tummy Tech, Gap-Proof Waistband High Waisted Skinny Jeans (Blue, Size 12

Womens Good Legs Skinny Jeans | Extra Stretch, Flat Tummy Tech, Gap-Proof Waistband High Waisted Skinny Jeans | Blue, Size 12

Have all eyes on you with the Luxe Suiting Mini Dress. This piece combines the sophistication of a blazer with a sexy plunging neckline, creating a look that’s both classy and daring. The tailored fit accentuates your curves, and keeps you looking effortlessly timeless. Collared V-neckline Front button closures Side pockets Mini length Fabric: 100% Polyester Care: Dry Clean Model size 0 is 5'9 and wearing size XS Model size 16 is 5'9 and wearing size 2XL

LUXE SUITING MINI DRESS | NEW NAVY002

The Denim Vest is sure to catch eyes wherever you go. With a daring deep V-neckline and strategically placed seamed detailing, it contours your lines and defines your shape. Front hook-and-eye closures provide a secure fit that stays in place no matter how you move. Crafted from our signature premium denim, it offers a lightweight feel and subtle stretch for any occasion. Deep V-neckline Flexible boning Front hook-and-eye closures Medium blue wash Fabric: 79% Cotton, 20% Recycled Cotton, 1% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 59 and wearing size XS Model size 16 is 59 and wearing size 2XL | Womens Denim Vest (Indigo, Size XL

Womens Denim Cropped Vest Top

Cut in a fitted silhouette, Good Americans stretch pants showcase glamorous hotfix crystals and a flared leg. Pulls on 93% cotton/7% spandex Hand wash Imported SIZE & FIT Rise, about 9.5 Inseam, about 35 Leg opening, about 21.5 Model measurements: 510 tall Model is wearing a US size Small ABOUT THE BRAND GOOD AMERICAN Cofounders Khlo Kardashian and Emma Grede launched the denim and ready-to-wear label in 2016 with the goal of bringing body positivity to mainstream fashion. From figure-hugging bodysuits to faux leather pants, the all-inclusive line brings an edge and fresh perspective to everyday essentials. Contemporary Sportswear - Denim And Bottoms > Good American > Saks Fifth Avenue > Barneys. Good American. Color: Black. Size: Small.

Womens Hotfix Crystal Flared Pants

Our best-selling jumpsuit is just as powerful as it looks. The Fit For Success Light Compression Jumpsuit is made from our innovative curve-hugging denim designed to hold you in, lift you up, and accentuate your best assets. Plus, it features a discrete front zipper closure for easy on/off wear. Collar neckline Hidden front zipper closure Short sleeves Chest, side and back pockets Snap button closures at the waistline Straight legs Fabric: 72% Cotton, 20% Recycled Cotton, 6% Polyester, 2% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 5'9 and wearing size XS Model size 16 is 5’9 and wearing size 2XL

FIT FOR SUCCESS LIGHT COMPRESSION JUMPSUIT | GRENADINE003

Our Super Stretch Modern Tank Bodysuit was crafted for maximum comfort. This versatile piece transitions easily from brunch to bar–throw on your fave denim jacket or pair with our signature jeans. Wide shoulder straps Scoop neckline Snap button closures Fabric: 94% Cotton, 6% Spandex

SUPER STRETCH MODERN TANK BODYSUIT | HEATHER GREY001

A top that takes you from day to night, the Soft Sculpt Bustier is cropped at just the right length to pair with your favorite high-waisted jeans, pants and skirts. It features adjustable shoulder straps, giving you the perfect amount of lift and support for your bust. Crafted from our innovative soft sculpt fabric, it gently smooths and sculpts your curves while comfortably holding you in. Adjustable shoulder straps Back zipper closure Cropped length Fabric: 45% Cotton, 11% Recycled Cotton, 29% Polyester, 15% Spandex Care: Machine Wash Cold, Tumble Dry Low Model size 0 is 59 and wearing size XS | Womens Soft Sculpt Bustier (Indigo, Size Medium

Womens Soft Sculpt Bustier | | Good American by Khlo Kardashian

Compare to American Eagle, Levis, Abercrombie & Madewell - Americas Favorite Skinny Jean! An iconic straight fit with vintage inspired straight legs, made specially for our 54 and under squad. Petite rise Straight fit Body hugging and booty shaping, high recovery denim for all day support Distressed back pockets Raw step hem detail Five pocket style Reinforced belt loops Gap proof waistband Black wash Inseam: 25. 5 Fabric: 98. 5% Organic Cotton, 1. 5% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 54 and wearing size 0 | Womens Good Petite Straight Jeans (Black, 303 Size 20 Plus

Womens Good Petite Straight Jeans | Black, 303 Size 20 Plus | Good American by Khlo Kardashian

The Always Fits High-Leg Swimsuit shows skin in all the right places. This one-piece swimsuit features stylish high-cut legs that lengthen the appearance of your silhouette in an instant. Crafted from our innovative fabric that offers 100% stretch, our Always Fits swimwear is made to stretch up or down a size, ensuring the perfect fit. Adjustable shoulder straps Banded trim High-cut legs Cheeky coverage Fabric: 95% Polyester, 5% Elastane Care: Hand Wash Cold, Line Dry Model size 0 is 5'9 and wearing size XXS/XS Model size 16 is 5'9 and wearing size 2XL/3XL

ALWAYS FITS HIGH-LEG SWIMSUIT | PINK GLOW002

This is the straight pant of your dreams. The Good Icon Faux Leather Pants pair perfectly with heels, and are fitted throughout the hips with an iconic straight leg opening. Your everyday straight, now in our fan favorite Better Than Leather material. High-rise Straight legs Inseam: 32" Fabric: 100% Polyurethane Care: Dry Clean Model size 0 is 5’9 is and wearing size 0 Model size 16 is 5’9 and wearing size 16

GOOD ICON FAUX LEATHER PANTS | MALBEC003

Keep your style sexy and your fits loose in our skate inspired denim that sits high on the waist with comfortable oversized legs. Crafted from our innovative SoftTech Denim, they deliver unparalleled softness and unmatched lightness, creating an illusion as if you're wearing nothing at all. High-rise Wide legs Front zip-fly closure Classic 5-pockets Gap-proof waistband Reinforced belt loops Tummy smoothing technology Clean hem Dark blue wash Inseam: 34" Fabric: 48% TENCEL™, 47% ECOVERO™, 4% Polyester, 1% LYCRA® Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 5'9 and wearing size 0

SOFT-TECH GOOD SKATE WIDE JEANS | INDIGO516

Supportive, sexy and always the right size. The Always Fits Demi Bikini Top features adjustable shoulder straps and underwire bust cups for next-level lift and support. Crafted from our compressive fabric that offers 100% stretch, our Always Fits swimwear is made to stretch up or down a size, ensuring the perfect fit every time. Deep-V neckline Adjustable front ties Long sleeves Lettuce edge trim Fabric: 90% Nylon, 10% Elastane Care: Machine Wash Cold, Tumble Dry Low Model size 0 is 5'9 and wearing size XS Model size 16 is 5'9 and wearing size 2XL

ALWAYS FITS DEMI BIKINI TOP | GLASS LEOPARD001

Americas Favorite Skinny Jean! Our skinniest cropped jeans designed to enhance your natural silhouette with a super high-rise that nips at the waist for a sexy snatched shape. Super high rise Skinny fit Next level body sculpting, curve loving stretch denim that feels like a second-skin Classic 5-pockets Reinforced belt loops Tummy smoothing technology Gap proof waistband Clean hem Light blue wash Inseam: 26 Fabric: 98. 5% Organic Cotton, 1. 5% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 59 and wearing size 0 Model size 16 is 59 and wearing size 16 | Womens Good Waist Skinny Cropped Jeans | Flat Tummy Tech, Gap-Proof Waistband (Indigo, Size 22 Plus

Womens Good Waist Cropped Skinny Jeans

Americas Favorite Skinny Jean! We did it again  from the brand that invented size 15 and brought you Always Fits denim innovation, comes a new groundbreaking Compression Denim system. The ultimate sculpting jeans, featuring iconic straight legs. Good Legs are the body-hugging, booty shaping jeans of your dreams. Mid-rise Straight legs Classic 5-pockets Front zip-fly closure Gap-proof waistband Reinforced belt loops Clean hem White wash Inseam: 27. 5 Fabric: 72% Cotton, 20% Recycled Cotton, 6% Polyester, 2% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 59 and wearing size 0 Model size 16 is 59 and wearing size 16 | Womens Good Legs Straight Light Compression Jeans | Extra Stretch, Flat Tummy Tech, Gap-Proof Waistband (Cloud White, Size 10

Womens Good Legs Straight Light Compression Jeans | Extra Stretch, Flat Tummy Tech, Gap-Proof Waistband | Cloud White, Size 4

Snuggle up in our Off Shoulder Plush Top. Whether you're binge-watching or catching golden hour, it's made for the moments that feel as good as they look. Off-the-shoulder neckline Long sleeves Hits at the waist Fabric: 72% Acrylic, 15% Polyester, 13% Nylon

OFF SHOULDER PLUSH TOP | BLACK001

Effortlessly flattering high-rise jeans with a classic slim fit designed to make your legs look extra long. High-rise Slim straight legs Front zip-fly closure Classic 5-pockets Gap-proof waistband Reinforced belt loops Tummy smoothing technology Released hem Black wash Inseam: 28" Fabric: 69% Recycled Cotton, 30% Lyocell, 1% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 5'9 and wearing size 0 Model size 16 is 5'9 and wearing size 16

GOOD CLASSIC SLIM STRAIGHT JEANS | BLACK345

Our Stretch Rib Knit Top is your ticket to all-day comfort with a stylish twist. Sleek lines and a fitted design make it an ideal choice for a classic and cute vibe. Low cut neckline Short sleeve Fabric: 55% Rayon, 42% Nylon, 3% Elastane

STRETCH RIB KNIT TOP | BLACK001

The Denim Tie Back Halter is the perfect date-ready top. It features ultra-flattering thin shoulder straps that crisscross at the back, with adjustable lace-up ties that allow for the perfect fit. Crafted from our power stretch denim, that offers next-level comfort that feels like a second skin. Adjustable lace-up back ties Cropped length White wash Fabric: 72% Cotton, 20% Recycled Polyester, 6% Polyester, 2% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 59 and wearing size XS Model size 16 is 59 and wearing size 2XL | Womens Denim Tie Back Halter (Cloud White, Size 2XL

Womens Denim Tie Back Halter | | Good American by Khlo Kardashian

Americas Favorite Skinny Jean! Effortless style starts with the Wide Leg Pull-On Jeans. These jeans feature a low-rise waist and an easy pull-on design, paired with long, wide legs that create a sexy yet laid-back silhouette. Crafted from comfort denim with recycled cotton and just the right amount of stretch, they offer an easy-to-wear fit thats as practical as it is stylish. Low-rise Wide legs Pull-on design Gap-proof waistband Hook-and-bar closure Front mini zipper closure Front and back pockets Clean details and hem Medium blue wash Inseam: 34 Fabric: 79% Cotton, 20% Recycled Cotton, 1% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 57 and wearing size 0 | Womens Wide Leg Pull-On Jeans (Indigo, Size XS

Womens Wide Leg Pull-On Jeans | Indigo, Size 2XL | Good American by Khlo Kardashian

Cheeky, with just the right amount of coverage and support. The Whip Stitch Compression Cheeky Bikini Bottom is crafted from our ultra-silky scuba fabric, offering smooth lightweight compression, and features wide side straps for a secure fit and whip stitch detailing that provides a modern look. Cheeky coverage Lined for extra support Silky scuba fabric with smooth lightweight compression Whip stitch detailing and metal eyelets Fabric: 80% Nylon, 20% Elastane Care: Machine Wash Cold With Like Colors, Gentle Cycle, Tumble Dry Low Model size 0 is 59 and wearing size XS Model size 16 is 59 and wearing size 2XL | Womens Whip Stitch Compression Cheeky Bikini Bottom (Black, Size XS

Good American

Latest Deals

15% Off

Recommended Stores

Sam Edelman

Reformation

Madewell

Shopbop

Red Dress Boutique

ModCloth