Good American is a groundbreaking fashion brand deeply rooted in promoting body positivity and inclusivity. Renowned for their extensive size range, Good American caters to a diverse spectrum of body types with an ethos of empowerment and confidence at the core of their brand. Offering a wide array of premium denim, activewear, swimwear, and apparel, they've made waves with their commitment to sustainable production practices. The brand stands out for its innovative approach to design, revolutionizing the retail space by ensuring that every woman, regardless of size or shape, has access to stylish and flattering wardrobe staples. With an unwavering focus on quality and fit, Good American ensures a seamless shopping experience, from browsing to distribution, and has quickly become a go-to destination for fashion-forward, eco-conscious shoppers seeking the ultimate in both comfort and chic.

Good American was co-founded in 2016 by Khloé Kardashian and Emma Grede, marking a significant step in the fashion industry towards inclusivity and diversity. Born out of a shared vision to cater to all body types, Good American emphasizes the importance of empowering women through fashion. The brand stands out for its commitment to body positivity and for offering clothing that suits a wide range of sizes.

Product Range and Innovation
Good American offers a versatile product range, including premium denim, swimwear, shoes, bodysuits, sweats, and more. The denim line, which is a cornerstone of the brand, includes popular styles like Good Legs (skinny jeans), Good Flare (flared jeans), Good Straight (straight-leg jeans), and Good Vintage (vintage-inspired styles). These jeans are known for their body-hugging fit and flattering styles that enhance curves. The brand also offers athleisure, knitwear, and outerwear, all designed with the same attention to detail and focus on flattering fit.

Brand Impact and Celebrity Influence
Khloé Kardashian's influence is significant in the brand's ethos and design. Drawing from her personal experiences in fashion, she has helped shape Good American into a label that champions body confidence and inclusivity. The brand's inclusive sizing and diverse model representation have been trailblazing in the fashion industry.

Sustainability and Ethical Practices
Good American demonstrates a commitment to sustainable and ethical practices. The brand is B-Corp certified, indicating a balance of profit and purpose, and is dedicated to responsible sourcing and production. This commitment extends to ensuring the well-being of all involved in the creation of its products, from design to distribution.

Be a fashion front-runner! Dive into Good American's elite collection featuring 1570 must-haves for this 2026.

Good American Unveils: The Fashion Elite Collection with 1570 Must-Haves for 2026 | Eureka Shopping

Good American, co-founded by Khloé Kardashian and Emma Grede, is a fashion brand that revolutionizes inclusivity in the industry. Offering a range of denim, swimwear, shoes, bodysuits, and activewear, the brand caters to all body shapes and sizes, embodying the essence of body positivity. Its products, designed to flatter and enhance the female form, represent a commitment to diversity and empowerment in fashion.

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Swimwear

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Dresses

Pants

Skirts

Belts

Leggings

Hoodies

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Outerwear

Suits

Maternity Clothes

Sweaters

Overalls

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Hats

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Clothing

Women

Clothing, Shoes & Jewelry

The classic baby tee, with a twist. A slim, form-fitting design embraces your shape, with a twist at the top that adds a unique look. Crafted from premium cotton with unparalleled stretch, it molds to your curves and gently holds you in. - Short sleeve- Crew neckline- Super stretch cotton- Top twist Model is 5'9 size XS and wearing size XS Fabric: 93% Cotton, 7% SpandexCare: Machine was cold on gentle cycled only. Remove promptly from washer and dryer. Only use non-chlorine bleach when needed. Tumble dry on low. Iron on warm heat.

SUPER STRETCH TWIST TEE | SKY

A sexy waist cinching style designed to enhance your natural silhouette with a high-rise and cropped wide loose legs. Our new Soft Tech denim is formulated from our softest cotton yet, that feels like you're draped in a second skin. Ultra high-rise Wide palazzo legs Front zip-fly closure Front patch pockets Gap-proof waistband Reinforced belt loops Tummy smoothing technology Cropped length Light blue wash Inseam: 26.5" Fabric: 63% Cotton, 5% Polyester, 2% Lycra Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 5'9 and wearing size 0

SOFT TECH GOOD WAIST PALAZZO CROPPED JEANS | INDIGO977

A form-hugging fit with a skinny leg, flattering mid-rise waist and sleek silhouette that shows off your curves. Made from super stretch denim, they'll hold their shape while flattering yours. - Mid-rise- Skinny fit- Clean hem- Super stretch denim- 100% stretch- Classic 5-pockets- Front zip-fly closure- Gap-proof waistband- Reinforced belt loops- Tummy smoothing technology- Dark blue wash- Inseam: 29"Model is 5'8 size 0 and wearing size 0 Fabric: Fabric: 91% Cotton, 6% EME, 3% ElastaneCare: Wash inside out in cold water with like colors. Do not bleach. Tumble dry on low. Iron on low heat. Do not dry clean.

GOOD LEGS SKINNY JEANS | INDIGO1153

Our take on the trending barrel silhouette. A super relaxed fit with a high-rise waist and slightly curved leg shape that gently tapers at the ankle. Made from our comfort denim, they'll hold their shape while keeping things easy, whether you're staying in or stepping out. - High-rise- Relaxed baggy fit- Comfort stretch denim- Clean hem- Classic 5-pockets- Front zip-fly closure- Gap-proof waistband- Reinforced belt loops- Tummy smoothing technology- Medium blue wash- Inseam: 27"Model is 5'9 and wearing a size 0. Fabric: 79% BCI Cotton, 20% Recycled Cotton, 1% Spandex Care: Wash inside out in cold water with like colors. Do not bleach. Tumble dry on low. Iron on low heat. Do not dry clean.

VINTAGE BARREL ANKLE | INDIGO1350

Our Essential Suiting Flare Trousers sit high on the waist with a smooth, body-hugging fit through the thigh and just the right amount of flare at the hem. Tailored enough to turn heads, comfortable enough to wear on repeat. Pair it with the Essential Suiting Sculpted Blazer or the Essential Suiting Oversized Double Breasted Blazer for a fully finished look. High-rise Flared legs Pull on design Seaming detail at front Back waist darts Non-functional back welt pockets Clean hem Pull on design Inseam: 33.5" Model size 0 is 5'9 and wearing size 0. Fabric: 69% Polyester, 28% Viscose, 3% Spandex Care: Machine wash cold. Do not bleach. Line dry. Iron if needed or dry clean.

ESSENTIAL SUITING FLARE TROUSERS | DARK CHOCOLATE

Nothing beats a lace body suit. A curve-hugging fit with a slim, flattering shape and scoop neckline that looks great under skirts, denim or even solo. Made from stretch lace that molds to your curves and comfortably holds you in. - Scoop neckline- Sleeveless- Stretchy lace fabric- Thong coverageModel is size XS, 5’9” and wearing size XS. Fabric: 90% Nylon, 10% ElastaneCare: Machine wash cold with like colors. Only use non-chlorine bleach when needed. Tumble dry on low. Iron on cool if needed.

STRETCH LACE SCOOP TANK BODYSUIT | CHALK

The ultimate sculpting jeans, featuring iconic straight legs. Good Legs are the body-hugging, booty shaping jeans of your dreams. - Mid-rise - Slim straight legs - Chewed hem - Power stretch denim - Classic 5-pockets - Front zip-fly closure - Gap-proof waistband - Reinforced belt loops - Tummy smoothing technology - Dark blue wash - Inseam: 27.5" Fabric: 94% Cotton, 4% T400, 2% Elastane Care: Wash inside out in cold water with like colors. Do not bleach. Tumble dry on low. Iron on low heat. Do not dry clean.

GOOD LEGS STRAIGHT JEANS | INDIGO983

The ultimate waist-cinching style. A form-hugging fit with wide, cropped legs and a flattering high-rise waist for a defined hourglass shape. Made from our super-stretchy Soft Tech Denim, aka the world's softest, lightest jeans ever. - High-rise- Wide legs- Clean hem- Cropped legs- Soft Tech Denim- Super stretch- Classic 5-pockets- Front zip-fly closure- Gap-proof waistband- Reinforced belt loops- Tummy smoothing technology- Medium blue wash- Inseam: 26.5"Model is 5’9” and wearing size 0. Fabric: 93% Cotton, 5% T400, 2% LycraCare: Machine wash in cold water on normal cycle. Tumble dry on low heat. Wash with like colors. Color may transfer when garment is new. Do not bleach.

SOFT TECH GOOD WAIST PALAZZO CROPPED JEANS | INDIGO1225

The sweats-style denim vest. A form-hugging fit with a daring deep V-neck, strategically placed seamed details that contour and define your shape, and font hook-and-eye closures for a secure fit. Made from 100% cotton for a denim-inspired feel that keeps comfort front and center. - Deep V-neckline- Flexible boning- Front hook-and-eye closures- Dark blue washModel is 5’9” and wearing size XS. Fabric: 100% CottonCare: Machine wash cold inside out with like colors on gentle cycle. Do not bleach. Tumble dry on warm. Iron if needed. Do not dry clean.

JEANIUS VEST | INDIGO377

The vintage-inspired everyday jean shorts. A form-hugging fit through the hips and thighs with a flattering high-rise waist and a longer leg. Made from our comfort stretch denim for extra movement. - High-rise- Mid-thigh length- Comfort stretch- Classic 5-pockets- Front zip-fly closure- Gap-proof waistband- Reinforced belt loops- Medium-blue wash- Inseam: 4.5"Model is 5'9 size 0 and wearing size 0 Fabric: 79% Cotton, 20% Recycled Cotton, 1% ElastaneCare: Wash inside out in cold water. Hand wash with like colors. Do not bleach. Hang or lay flat to dry. Do not dry clean.

GOOD EVERYDAY SHORTS | INDIGOI1102

The ultimate work dress. A form-flattering fit with a high neckline and body contouring seams. Made from our soft stretch ponte fabric for a sleek, comfortable look that works well with blazers, tights and more. -High neckline-Mini lengthModel is 5'9" size 0 wearing size XS. Fabric: 68% Rayon, 27% Nylon, 5% SpandexCare: Hand wash cold. Lay flat to dry. Iron on warm if needed. Do not use bleach. Do not dry clean.

SOFT STRETCH PONTE MINI DRESS | BLACK001

The halter top. A form-hugging fit with a plunging V-neckline. Made from our premium smooth cotton with serious stretch that holds you in and accentuates your curves. - Plunging V-neckline- Halter top- Premium ribbed textureModel is 5'9 size 0 and wearing size XS Fabric: 94% Cotton, 6% SpandexCare: Machine wash cold with like colors on gentle cycle. Use non-chlorine bleach. Tumble dry on low. Iron on cool if needed.

SUPER STRETCH HALTER TANK | SKY STRIPE

Play with texture in our Always Fits Plissé Halter Tank. It showcases a glossy shine and luxurious feel of this soft, pleat fabric. Its halter style has neck tie straps to help accentuate your décolletage and drape off the body perfectly. Pair with our Always Fits Plissé Pants for the ultimate day to night look. -Halter fit-Ultimate comfort pleated fabric-Super stretch material that moves and grows with you-Neck tie straps-Lightweight-Green color-Fabric: 100% Polyester-Care: Dry Clean-Model size 0 is 5'9 and wearing size XXS/XS

PLISSE HALTER TOP | ROMA002

The ultimate waist-cinching style. A form-hugging fit with wide legs, a floor-skimming silhouette and a flattering high-rise waist for a defined hourglass shape. Made from our super-stretchy Soft Tech Denim, aka the world's softest jeans ever. - High-rise- Wide legs- Soft Tech Denim- Super stretch- Patch pockets- Front zip-fly closure- Gap-proof waistband- Reinforced belt loops- Tummy smoothing technology- Light blue wash- Inseam: 33.5" Model size is 5'9 and wearing size 0. Fabric: 93% Cotton, 5% T400, 2% LycraCare: Wash inside out in cold water with like colors. Do not bleach. Tumble dry on low. Iron on medium heat. Do not dry clean.

SOFT TECH GOOD WAIST PALAZZO JEANS | INDIGO1129

The top booty-shaping, body-sculpting denim for those 5'4 and under. A form-hugging fit with a vintage-inspired straight leg, a flattering mid-rise waist and strategically placed contour seams to enhance your curves. Made from our premium power stretch denim, they'll hold their shape with extra stretch and easy, all-day comfort. - Mid-rise- Straight legs- Made for 5’4 and under- Raw hem- Super stretch denim- Ripped detailing at knee- Front zip-fly closure- Classic 5-pockets- Gap-proof waistband- Reinforced belt loops- Tummy smoothing technology- Dark blue wash- Inseam: 25.5"Model is 5'4" size 0 and wearing size 0Fabric: 91% Cotton, 6% Elastomultiestere, 3% ElastaneCare: Wash inside out in cold water with like colors. Do not bleach. Tumble dry on low. Iron on low heat. Do not dry clean.

GOOD PETITE STRAIGHT JEANS | INDIGO1153

The halter top. A form-hugging fit with a plunging V-neckline. Made from our premium smooth cotton with serious stretch that holds you in and accentuates your curves. - Plunging V-neckline- Halter top- Premium ribbed texture Model is 5’9” size 0 and wearing size XS. Fabric: 94% Cotton, 6% SpandexCare: Machine wash cold with like colors on gentle cycle. Use non-chlorine bleach. Tumble dry on low. Iron on cool if needed.

SUPER STRETCH HALTER TANK | CORAL BLOSSOM

The top booty-shaping, body-sculpting denim for those 5'4 and under. A form-hugging fit through the hip and thighs with wide legs, a flared hem, flattering mid-rise waist and strategically placed contour seams to enhance your curves. Made from our super-stretchy SoftTech Denim, aka the world's softest jeans ever. - Mid-rise- Flared legs- Raw, released hem- SoftTech Denim- Super stretch- Made for 5’4 and under- Adjusted rise for shorter torso- Classic 5-pockets- Front zip-fly closure- Gap-proof waistband- Reinforced belt loops- Tummy smoothing technology- Medium light blue wash- Inseam: 29"Model is 5’4” and wearing size 0.Fabric: 93% Cotton, 5% T400, 2% LycraCare: Wash inside out in cold water with like colors. Do not bleach. Tumble dry on low. Iron on low heat. Do not dry clean.

SOFT TECH GOOD PETITE FLARE JEANS | INDIGO1211

The linen trouser shorts of your dreams. A flattering high-rise with front pleats and a mini, leg-elongating length. Made with a lightweight, breezy linen-blend fabric. - Front pleats- Hook and bar closure- Hidden zipper- Blind hem- Belt loops - Darting at back- Functional welt pockets at back- Inseam: 4.5" Model is size XS, 5’9” and wearing size XS. Fabric: 62% Tencel, 38% LinenCare: Machine wash cold.

LINEN TROUSER SHORTS | OAT

The poplin pull-on pants that matches back to the bustier cami top and classic boxy shirt. An easy fit with an elastic waist, straight leg from thigh to hem and single pocket. Made from a soft, new poplin fabric that keeps things light and breathable. - Elastic waistband- Back right pocket- Inseam 32" Model is size XS, 5’9” and wearing size XS. Fabric: 59% Cotton, 38% Nylon, 3% SpandexCare: Machine wash cold.

POPLIN PULL ON PANTS | BUTTERBEAM STRIPE

Simple silhouettes are all you need this fall, the Classic Trench Coat features a double-breasted design with front button closures, and a matching adjustable belt. Crafted from our comfort stretch denim, it offers a classic denim look and feel, but with a little added stretch for comfort. Double-breasted button closures Matching adjustable waist tie belt Adjustable cuffs Fabric: 92% Cotton, 6% Polyester, 2% Elastane Care: Machine wash cold, inside out. Dry flat or hang dry. For more info, please see our denim care guide. Model size 0 is 5'9 and wearing size XXS/XS

CLASSIC TRENCH COAT | BLACK351

The linen vest of your dreams. A form-hugging fit with a flattering deep V-neckline, structured shoulder pads and a detachable belt. Made with a lightweight, breezy linen-blend fabric.- Deep V neckline- Interior shoulder pads - Detachable wide belt - Belt loops- Functional welt pocket at front left- Self ties at front- Seaming at front and back- Fully linedThis style runs large, we recommend sizing down by one size.Model is size XS, 5’9” and wearing size XS. Fabric: 62% Tencel, 38% LinenCare: Machine wash cold.

LINEN SLEEVELESS BELTED VEST | OAT

The classic tee with an oversized fit. This relaxed shirt has a well-loved, broken-in feel, like the type you’d “borrow” from an ex. Crafted from our naturally soft and stretchy heritage jersey cotton. 7.5” long from shoulderModel is 5’9 and wearing size XS Fabric: 100% cottonCare: Machine wash cold on gentle cycle. Only use non-chlorine bleach when needed. Tumble dry low.

COTTON OVERSIZED TEE | BLACK001

The vintage-inspired style. A form-hugging fit through the hips and thighs with a flattering mid-rise waist and a timeless straight leg that's cropped at the ankle. Made from our comfort stretch denim for extra movement, with pearl details for some dressed-up flair. - High-rise- Straight legs- Clean hem- Pearl details - Ankle length- Comfort stretch- Classic 5-pockets- Front zip-fly closure- Gap-proof waistband- Reinforced belt loops- Tummy smoothing technology- White wash- Inseam: 28" Model is 5'8 and wearing size 0. Fabric: 100% Organic CottonCare: Dry clean. Do not machine wash. Do not bleach. Do not tumble dry.

GOOD ICON STRAIGHT ANKLE PEARL JEANS | WHITE001

The top booty-shaping, body-sculpting denim for those 5'4 and under. A form-hugging fit with wide legs, a floor-skimming silhouette, a flattering high-rise waist for a defined hourglass shape and strategically placed contour seams to enhance your curves. Made from our premium power stretch denim, they'll hold their shape with extra stretch and easy, all-day comfort. - High-rise- Wide legs- Clean hem- Power stretch denim- Made for 5’4 and under- Adjusted rise for shorter torso- Optimized knee placement- Patch pocket detail- Front zip-fly closure- Gap-proof waistband- Reinforced belt loops- White wash- Inseam: 29" Fabric: 74% BCI Cotton, 5% Recycled Cotton, 5% T400, 13% Repreve, 3% ElastaneCare: Wash inside out in cold water with like colors. Do not bleach. Tumble dry on low. Iron on low heat. Do not dry clean.

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