Step into Billy Reid's forbidden fashion vault. Exclusive styles, deals, and secrets unveiled for the first time!

Billy Reid's Secret Fashion Vault: Unopened Until Now! See Inside... | Eureka Shopping

Shirts

Outerwear

T-Shirts

Sweaters

Dresses

Pants

Ties & Pocket Squares

Tops

Skirts

Hoodies

Scarves

Shorts

Blazers

Underwear

Jeans

Belts & Suspenders

Hats

Cuff Links

Overalls

Socks

Wallets

Suits

Leggings

Backpack

Swimwear

Handbags

Rings

Shoulder Handbags

Bodysuits

Boots

Shoes

Sleepwear

Lingerie & Loungewear

Sunglasses

Blue

Black

Brown

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White

Orange

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Multicolored

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Clothing

Clothing, Shoes & Jewelry

This classic shirt silhouette is one that we’re bringing back in new fabrics and colorways. This version features a custom melange grid plaid that looks great worn on its own, open over a tee, or layered under a sport coat. The soft brushed cotton twill is perfect for the cool days ahead and breathes easy under the sun

Melange Grid Plaid Wilson Shirt - 

Crafting luxury that lives with you means creating clothes for all aspects of your life—including swimming. Made with recycled nylon, these swim shorts feature a custom Billy Reid pattern, a loop in the pack to easily hang and dry, non-rusting zipper pockets, and an interior pocket that’s big enough to fit a hotel card

Tossed Ribbon Swim Trunk - 

So lightweight and rich in texture, our Crinkle Knit crew is made of 100% cotton and features self-fabric elbow patches. It's finished with thoughtful Billy Reid design details, like our signature heirloom ribbon stripe clamshell and twill tape at the back neck. It's a versatile transition piece that can effortlessly b

Crinkle Rib Crew - 

Billy Reid Peony Jacquard Tuscumbia Shirt Button Down in lightweight cotton jacquard. Standard fit with button-down collar, mother-of-pearl buttons and pocket.

Peony Jacquard Tuscumbia Shirt Button Down - 

We tapped our friends in Scotland at Halley Stevensons to provide the fabrication for one of our new favorite jackets. The Harrison Jacket is crafted in a classic barn jacket style using the mill’s water-repellant waxed cotton. It’s finished with fully lined sleeves and body, a striped liner, and storm flap pockets at 

Harrison Jacket - 

We drew inspiration from dried botanical arrangements in our shops to create a motif that’s woven straight into the melange jacquard fabrication of this shirt. The artwork was created by a local Florence, Alabama artist and really pops on this classic silhouette made of soft cotton. Finished with details like a hidden 

Melange Reeds Wilson Shirt - 

Women

This romantic Banded Kaftan Blouse in luxurious silk features a custom Lotus Leaf print, deep v-neck, side slits, and intricate red beading, offering elegant movement.

Banded Kaftan Blouse - 

Refined, versatile and polished, our Bennet Overcoat is built to be roomy enough to work with your wardrobe. Pull it over anything from a suit to a bulky sweater and still feel comfortable. The coat is made from a soft and warm wool blend with a hint of durable nylon, with a cotton-linen lining, so it's easily to put o

Bennet Overcoat - 

Fold it, roll it, shove it in a pocket. Our bandanas are made from soft cotton fabric and feature archival artwork drawn by our graphic designer, Jacob. The surfing lady first graced the grand opening invites for our LA shop two years ago and we loved it so much we brought her back. Bandanas have been a long-time exten

Surfing Ladies Bandana - 

Our best-selling Tuscumbia shirt is the cornerstone of lived-in luxury. This version is cut in a standard fit in cotton and an oversized blue plaid pattern custom to Billy Reid. It's constructed with a button-down collar, barrel cuffs, and a tonal thread throughout the body. Thoughtfully finished with smoke mother of p

Large Scale Plaid Melange Tuscumbia Shirt Button Down - 

Accessories

Fold it, roll it, shove it in a pocket. Our bandanas are made from soft cotton fabric and feature our signature pelican—a Billy Reid emblem inspired by the state bird of Billy’s birthplace, Louisiana. Bandanas have been a long-time extension of daily dressing, offering equal parts utility and personality.

Pelican Plaid Bandana - 

Our best-selling Tuscumbia shirt is the cornerstone of lived-in luxury. This version is cut in a standard fit and in a breezy linen-cotton blend with a welt stripe from the Billy Reid Archives. First appearing on the Spring 2014 NYFW runway, this stripe uses different sized yarns to create nuanced textures and has upda

Archive Stripe Weave Tuscumbia Shirt Button Down - 

In honor of the grand opening for our LA shop our in-house graphic designer, Jacob, drew a surfing lady to grace the invites. Fast forward two years and we loved the artwork so much we incorporated it into a shirt. The drawing is woven directly into this melange jacquard and has a subtle, plaid-like texture. It’s a 100

Short Sleeve Melange Surfing Ladies Treme Shirt - 

Cotton and hemp come together for a crisp, lightweight piece featuring a marled pique for a unique stripe. It’s crafted to be effortless and thoughtfully finished with mother-of-pearl buttons, signature heirloom stripe clamshell at the back neck, and a chest pocket. The result is a shirt that looks great worn on its ow

Short Sleeve Textured Treme Knit Shirt - 

A longtime favorite returns: our Walton Jacket is a modern yet slightly more structured and tailored option. Made in Italy, it comes in an airy plaid linen that wears beautifully. It’s half-canvassed and three-quarter-lined with our signature pelican motif. It’s finished with patch pockets at the waist and a welt pocke

Plaid Linen Walton Jacket - 

Jewelry

Introduced into our collection over two decades ago, the O-Ring belt is a classic piece that works well with both casual and more elevated looks. This leather skin was thoughtfully selected to patina beautifully with age and wear. 

O Ring Belt - 

The Stripe Pensacola Polo by Billy Reid features a no-flop collar, clean pocket-free front, and easy standard cut with stripes inspired by beach umbrellas.

Stripe Pensacola Polo - 

Citizens of Humanity x Billy Reid Elijah Jean: made in the USA, wider leg fit, light indigo wash, and signature leather details for flexible comfort and style.

Citizens of Humanity x Billy Reid Elijah Jean - 

Make Cornbread Cap in soft cotton twill with adjustable back. Features the "Make Cornbread Not War" motto. A portion supports Southern Foodways Alliance.

Make Cornbread Cap - 

For a smart and versatile casual look, our Diamond Sweater Polo is the perfect piece to elevate your style. The extra-soft knit boasts a diamond argyle stitch that adds a touch of visual intrigue and can be easily dressed up or down for wherever you’re headed. We love it with a trouser for a more polished look. Thought

Diamond Sweater Polo - 

5 Pocket Pant from Billy Reid in ultra-soft 2x1 left-hand twill cotton with stretch; garment-dyed, slim fit, reinforced pockets and antique brass hardware.

5 Pocket Pant - 

Wrap up in the Cardigan Coat, a luxe Italian-made alpaca-wool blend with ribbed collar, deep pockets, and a sash belt for elegant warmth by the fire.

Cardigan Coat - 

The Heirloom Stripe Bandana, a stylish and functional accessory, is made from soft cotton and features Billy Reid's signature heirloom ribbon stripe.

Heirloom Stripe Bandana - 

Bring a hint of old-school cool to your look with a pocket square that’s elevated, but trying too hard. Our signature heirloom stripe border brings a twist to a clean, traditional look while the 100% silk fabrication adds refinement.