Athleta is a premier activewear brand renowned for its empowering and inclusive approach to performance-driven women's fashion. With a portfolio spanning workout essentials to casual athleisure, Athleta caters to the dynamic lifestyles of women and girls who value fitness and health. Characterized by its premium quality, the brand's clothing line includes high-performance leggings, supportive sports bras, versatile tops, and comfortable outerwear crafted with sustainable materials. Athleta stands apart by offering a diverse range of sizes and committing to eco-friendly production practices. As a subsidiary of Gap Inc., Athleta leverages extensive expertise in distribution to ensure a seamless online shopping experience, prompt delivery, and top-notch customer service, making it a destination for consumers seeking style, comfort, and sustainability in their activewear.

Athleta was founded in 1998 in Petaluma, California, by Scott Kerslake. The brand, initially a catalogue brand, was acquired by Gap Inc. in 2009 for $150 million. Athleta's mission is to inspire active, healthy, and confident women and girls, fostering a community that empowers each other to reach their limitless potential. In 2011, Athleta opened its first store in Mill Valley, California, and has since expanded to over 250 stores in the United States and Canada​​​​​​.

Product Range and Innovation
Athleta offers a wide range of products, including yoga pants, leggings, workout tops, bras, sleep & loungewear, dresses, jackets, swimwear, and accessories. The brand is known for its ethically produced clothing, focusing on performance, sourcing, and sustainability. Athleta stands out for its extended sizing options (XXS-3X), catering to a diverse clientele. The brand also launched Athleta Girl in 2016, extending its empowering message to younger audiences​​​​​​.

Commitment to Inclusivity and Sustainability
Athleta is dedicated to inclusivity, diversity, and social consciousness. The brand actively sponsors female athletes and provides grants to organizations that promote movement for women and girls. Athleta is a Certified B Corporation, emphasizing its commitment to environmental sustainability and ethical production. The brand has made significant strides in using sustainable materials, with about 60% of its gear made from sustainable materials​​​​.

Community and Empowerment Initiatives
Athleta's core values include women's empowerment, inclusive community, and sustainability. The brand’s “Power of She” campaign and AthletaWell community platform exemplify its focus on building a supportive and empowering community. Additionally, Athleta has committed $2 million to grants and organizations dedicated to advancing female connection and confidence through movement​​​​.

There's a reason everyone's talking about Athleta this April. Unravel the fashion mystery now!

Why Are Fashionistas Flocking to Athleta This April? Find Out! | Eureka Shopping

Athleta, a subsidiary of Gap Inc., is a premier performance apparel brand, specializing in activewear for women and girls. Founded in 1998, Athleta champions empowerment and inclusivity, offering high-quality products ranging from yoga wear and swimwear to athleisure, designed for various athletic and leisure activities.

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FOR: Yoga or studio practice FEEL: Powervita fabric is buttery soft with support that feels like a gentle hug FAVE: Bonded side stash pockets hold your essentials Made with our customer-favorite, second-skin Powervita fabric, our yoga leggings/pants are designed for your best yoga or studio practice #599749 Fitted next to the body with a high-rise waistband Inseam: Regular/Plus: 27 Petite: 25 Tall: 30.

Salutation Stash High Rise Legging

FOR: Yoga or studio practice FEEL: Powervita fabric is buttery soft with support that feels like a gentle hug FAVE: Bonded side stash pockets to store your essentials null null null null #985218

FOR: Yoga or studio practice FEEL: Powervita fabric is buttery soft with support that feels like a gentle hug FAVE: Thumbholes that keep your sleeves in place Side zip pockets secure your essentials #472650

Salutation Crop Jacket

FOR: Yoga or studio practice FEEL: Powervita fabric is buttery soft with support that feels like a gentle hug FAVE: Bonded side stash pockets to store your essentials #851023

Salutation Stash High Rise Shine Embossed 7/8 Legging

Your favorite CYA sweatshirt, now with revamped finishes, stay-closed thumbholes, and a crew neckline FOR: Lounge and restoration FEEL: Super-soft Brushed Nirvana is extra cozy FAVE: Thumbholes hold sleeves in place and keep you warm Slits on side for easier mobility #659287

Coaster Luxe Recover Sweatshirt

FOR: Commuting, work, and travel FEEL: The wrinkle-defying comfort of our signature Featherweight Stretch, just a touch thicker and subtly structured FAVE: Zip pockets secure your essentials Adjustable bungee waist for a custom fit #587379

Dawn 1/2 Zip Popover

FOR: Swim, surf, stand-up paddleboard, and all water sports FEEL: Recycled H₂ECO swim fabric is smooth and sleek with powerful stretch FAVE: Layer over your swimsuit for added coverage and rash protection #823805

Sun Shield One Piece Rashguard

FOR: Yoga or studio practice FEEL: Sleek fabric with supportive compression FAVE: Unpinchable three&#45layer waistband with mesh inner lining streamlines and supports No side seams for a distraction&#45free practice Back drop&#45in pocket holds your essentials Elation tights are best for daily wear and low impact workouts with exceptional comfort and gentle support. #982581

Elation Ultra High Rise 7/8 Legging

FOR: Hitting your pace in nearly any place, from sidewalks to trailheads FEEL: Recycled Featherweight Stretch fabric feels silky-sleek and light as air FAVE: Back drop-in pocket for storage on-the-run Fully lined for enhanced comfort and coverage Internal drawcord can be tied at the waist for a custom fit #587808

Speedwork Mid Rise 2 1/2" Run Short

FOR: Your workday commute and weekend travels, from meetings to meetups FEEL: Breezy linen meets flowy TENCEL™ in this easy-to-live-in blend FAVE: Made with our newest, ultra-light jersey--a breath of fresh air for any wardrobe #597546

Getaway Linen Blend Muscle Tank

FOR: Hiking, climbing and exploring on the trail or off FEEL: Air breezes through this lightweight performance fabric, all while it resists wear and tear FAVE: Adjustable waistband strap cinches and loosens in a snap Two secure-zip side pockets #587810

Highland High Rise 3 1/2" Utility Short

FOR: Swim, surf, stand-up paddleboard, and all water sports FEEL: Ultra-lightweight performance fabric FAVE: Pull-on design for easy on/off #823859

Scoop Pique Bikini Top A-C

BEST FOR STUDIO: yoga + barre + pilates IMPACT: Light-impact workouts, best for A-C cups FEEL: Timelessly soft, pure cotton blended with future-proof performance fabric FAVE: Pad-free design gives light, low-profile support #601655

Intuition Sports Bra A-C

BEST FOR CARDIO: run + train + HIIT IMPACT: Medium-impact workouts, best for D-DD+ cups FEEL: Recycled SuperSonic fabric is sleek with supportive compression FAVE: Strappy racerback design provides distraction-free mobility and airflow Easily pairs with our Empower Mastectomy Bra Insert #659029

Train Free Sports Bra D-DD

FOR: Layering up to and from your workout FEEL: Cozy Karma has the softest plush interior for extra warmth FAVE: Easy-access stash pockets #414895

Cozy Karma 1/2 Zip Sweatshirt

FOR: Long distance, short distance, and trail running FEEL: PowerMove fabric is sleek, weightless, and helps keep you cool with quick-drying properties FAVE: Back zip pocket secure your essentials #410362

Pacesetter Ultra High Rise 4" Shortie

FOR: Staying dry in drizzles and downpours FEEL: Waterproof and lightweight, this recycled fabric stays surprisingly breathable FAVE: Secure zip pockets to store your essentials #649871

Rainout Ridge Long Trench

FOR: Max relaxation, lounging around, and winding down FEEL: Cotton-modal rib knit is silken on skin with woven-in smooth stretch FAVE: Thumbholes hold sleeves in place and keep warmth in Gathered seam for a closer fit at natural waist #598514

Presence Practice Sweatshirt

FOR: Commuting, work, and travel FEEL: Smooth, cool-to-the-touch fabric drapes beautifully and offers lightweight warmth FAVE: Right stash pocket holds your essentials Adjustable drawcord at waistband #560340

Seasoft Mid Rise 4" Short

FOR: Commuting, work, and travel FEEL: Smooth, cool-to-the-touch fabric drapes beautifully and offers lightweight warmth FAVE: Special sandwashing technique gives Seasoft its signature suede-soft hand-feel Sandwashing softens colors, too, taming them into uniquely dreamy pastels External drawcord can be worn tied or open #472259

Seasoft Mid Rise Straight Pant

FOR: Commuting, work, and travel FEEL: Subtle sheen fabric is sleek and soft, combined with synthetic fill insulation for lightweight warmth FAVE: Packs down into itself for easy carrying, storage, and travel Insulated hood To view a copy of this product's label, copy the style number below and search this database: LAW LABEL LOOKUP #413704

Aire Puffer Jacket

FOR: Medium to high&#45impact workouts at the gym, studio, or outdoors FEEL: Seamless construction for maximum comfort and minimal chafing FAVE: Hydrogen odor&#45controlling yarns keep your favorite styles unstinkable and fresher for longer #882318

Momentum Seamless Tank

FOR: Commuting, work, and travel FEEL: Always-soft SUPIMA® stretch cotton is lightweight and durable with bounce-back resilience FAVE: An everyday essential #681305

Essential Long V-Neck Top

FOR: Commuting, work, and travel FEEL: PrimaStretch is refined, subtly textured, and perfectly stretchy FAVE: Satin trim down the sides for an elevated look #477842