AYR.com stands out as an exceptional eCommerce destination catering to fashion-forward consumers seeking high-quality, minimalist wardrobe staples. Specializing in women's apparel, AYR – an acronym for "All Year Round" – offers a curated selection of versatile pieces designed to transcend seasons and trends.  Embracing a philosophy of simplicity and sustainability, AYR.com provides a seamless shopping experience for those in pursuit of premium denim, effortlessly chic tops, and timeless outerwear. The brand prides itself on crafting durable, well-fitted garments that form the cornerstone of any sophisticated closet.  With a commitment to ethical production, AYR partners with carefully chosen factories renowned for their attention to detail and fair labor practices. Through direct-to-consumer sales, the store ensures cost-effective pricing without compromising on the impeccable quality of their products.  From the perfect pair of jeans to the must-have camel coat, AYR.com delivers elegance and ease, encapsulating the essence of modern, understated luxury for the discerning shopper.

AYR (2y) is your destination for premium quality clothing and investment wardrobe staples. Whether you require establedhed classics or are on the hunt for trend-forward finds, AYR has crafted an array of designed garments for men and women that bridge the gap between timeless and contemporary.\n\nSpecializing in jeans and premium tees, AYR celebrates comfortable, true to fit colothing with r....

Step into AYR's deal zone! From impressive discounts to unbeatable deals, savings await at every turn.

AYR's Exclusive Deal Zone: Uncover Savings & Discounts You Can't Ignore | Eureka Shopping

AYR (2a) is an ecommerce clothing brand and store known for its high-quality, trendsetting product range that comprises jeans, tops, tees, and accessories for men and women. With an emphasis on effortless style and integrity, AYR endeavors to present couffeure that fits seamlessly into annyware lifestyles.

Tops

Lingerie & Loungewear

Swimwear

Overalls

Outerwear

Sweaters

Socks

Jeans

Backpack

Belts

Suits

Shirts

Shorts

Sleepwear

Body Jewelry

Blazers

Hoodies

T-Shirts

Hats

Pants

Scarves

Dresses

Belts & Suspenders

Flats

Watches

Wallets

Leggings

Skirts

Rings

Black

Blue

White

Gray

Multicolored

Brown

Beige

Green

Pink

Yellow

Orange

Clothing

Clothing, Shoes & Jewelry

A super crispy 100% Oxford cotton shirt. Slim fit. (But if you prefer a more easy, relaxed fit, size up.) Made to be worn everyday, just like the name says. Machine washable, fresh whether or not you wash it.

The Everyday in Slim Fit (Final Sale) Male

A true American classic. One of our biggest bestsellers, now in Louisiana-milled 100% Indigo Selvedge. A hard-working, hard-wearing, super versatile denim shirt that wears a lot of hats: it's a shirt, it's a jacket, it's a cardigan. It plays keyboards and tambourine, and it books the gigs, and it designs the flyers.

The Dive Male

Us: Hi, yes, 911? Summer is too hot and too long. 911: *Hangs up* This tee is our answer to the three-month-long swamp fest that is summer. Relaxed fit in an aerated knit construction to let that breeeeeeze in. The ultimate layering T. Once you're sold, stock up. 20% off when you buy 2 or more AYR tees.

The Breeze T Male

This super-zip hoodie zips up as high as you want, which is great for cold ass days (zip it right up under your eyes like a ski mask) and sleeping on airplanes. Just said something weird at a party and need to disappear into eternity? This hoodie zips allllll the way up over your face and envelopes you in a nice, cozy cocoon. Made of max comfy, super luxe French loopback terry. Designed with two hand pockets for a nice, clean front (no kangaroo pouch on this puppy). Wake me up when we land.

The BLT Zip Male

This guy's got a nice, casual vibe. Made of our super satisfying heavyweight jersey Dime Knit™. For chilly nights, cool mornings, windy situations, too much air-conditioning, cold weather layering, and that sweet-spot-temperature between sweatshirt degrees and t-shirt Celsius.

The Heavy O (Final Sale) Male

Accessories

Women

One belt, four buckles—ideal for the savvy traveler, celebrity stylist (say hi to Meryl for us), and/or she who has strong opinions on mixing metals. Gorgeous leather from the expert hands of Tory Leather, a small, family-owned tannery in Pennsylvania. The easiest way to pull your pants up and your sh*t together.
1 = recommended if you typically wear denim size 24-27

2 = recommended if you typically wear denim size 28-31
3 = recommended if you typically wear denim size 32-34
 


The Tory Belt





CHOOSE YOUR FIGHTER.
 Final sale for all hats and socks. No returns or exchanges.

The SupAYRbowl Cap

No matter HOW many glass bottles of San Pellegrino you've popped open in your life, no matter how many warm towelettes have been wrapped around your paws, you truly don't know luxury until you've tried on these gorgeous 100% Irish linen pants with a stretchy waist, deep pleats, an ultra wide leg and the most satisfying fabric weight that begs for a jaunty beach walk. These are the only pants you need to pack for your next warm weather vacation.

The Al Fresco (Final Sale)







A sweater for true sweaterphiles. For the collectors. For those of us who can't get enough of them. Who are forever in search of the perfect one. For those of us who wear sweaters 365 days a year--yes, even in the summer. (Air conditioning, sea breeze, cozy-during-TVz, etc, I know you get me!!) Made from the most delicious nubby Italian yarn; stitched with what's called a cardigan stitch for added texture. Slightly cropped with a nice big ol' cozy ribbed collar. FRIENDS. I THINK WE MAY HAVE FOUND THE ONE.


The Softer Now (Final Sale)

Handbags & Wallets

 







The bootcut is BACK, and this one's perfect.Merci Beaucoup: Structured cotton with sneaky stretch that holds you in and lets you breathe. Clean, sophisticated blue wash in the same soft denim as our bestselling jeans The Secret Sauce in Heirloom and Memory Lane. 9 out of 10 French doctors agree that this wash makes wearers look "more Parisian." (The 10th doctor took the jeans and ran.)

The Hangout (Final Sale)

Made to be thrown in a backpack for your summer travels and worn everyday, just like the name says. Especially ideal to wear around any body of water (it's a lightweight linen in the perfect washed out blue) in a just rich-enough hue that snazzes up whatever pants or shorts you have on for dinner. Machine washable. Fresh whether or not you wash it.

The Everyday in Plaid Male

A ~vibier~ t-shirt with a casual fit. Pair it with the first pair of pants you grab: this tee is the outfit. Made of a super satisfying heavy cotton jersey that's so soft you might shed a tear. (It's the same fabric as The Go Team rugby and The Heavy O. Very biased here, but I recommend those too.) Once you're sold, stock up. 20% off when you buy 2 or more AYR tees.

The Capital T (Final Sale) Male

You know that feeling when you’re sunkissed, a little buzzed, and your favorite song is playing? This dress is that feeling. It's one of those dresses where, the moment you pull it on over your head, you feel *incredible.* The Extra Extra's cotton poplin fabric keeps things cool and breezy, which makes it perfect for every occasion. The stretchy smocking around the middle is easy on the skin, flatters the body, and lets you breathe. P.S. If you have The Deep End in cotton poplin (it's one of our customers' *absolute* favorite shirts), this is the same fabric. We can't say enough nice things about it!

The Extra Extra (Final Sale)

Meow would you look at at that: a zip up with style. This print is called House Cat, which, in my opinion, is reason enough to get it. A cozy stand collar to keep you warm. Stretchy elastic at the sleeves and bottom hem, which hits right at a flattering high hip area and looks great with to denim. Purrfect, really. A nice thing to add to your wardrobe as it starts to gets colder and you're looking down the barrel of wearing the same coat for 4 months straight. 


The Cushy

This is the belt you've been searching for since the inception of your adult self's style. If you saw this belt walking down the street, you'd longingly assume "it's vintage." If you googled "vintage perfect belt" later that evening, you'd wind up in a state of existential sadness because your favorite costs as much as a mansion or turns out to be a tiny book strap for Samantha Parkington. Well, my friends, here it is. The perfect belt: Classic, simple. A sliding belt (without holes!) rendered in gorgeous leather so you can adjust it to the perfect fit for each and every outfit. Not vintage but looks like it. Not a mansion. Not Samantha Parkington's book strap. Just all yours to love forever. 1 = recommended if you typically wear denim size 24-26 2 = recommended if you typically wear denim size 27-30 3 = recommended if you typically wear denim size 31-34

The Essential Belt

When it's hot outside, you deserve to look cool.


The Metro (Final Sale)






Live-in-able elegance. Belongs in a Nancy Meyers kitchen. 100% traceable cashmere, 100% softest thing you've ever felt, 100% never taking off.


The Hygge in Cashmere (Final Sale)


Quite possibly the coziest sweater in the world, made of the nicest cashmere a sweater can boast. Our cashmere is responsibly sourced and 100% traceable with luxuriously long fibers that mean less pilling. (Razors, you can have your day jobs back!)The Kickback Crew has a thick neck trim so delicious you'll have to stop yourself from eating it, and a super flattering cocoon-y silhouette that looks great whether you let it hang or tuck it in at the waist. You'll wear this sweater 24/7, so get ready for nonstop compliments--including admirations of how soft your arm is.


The Kickback Crew in Cashmere (Final Sale)

An incredibly lightweight, machine washable, 100% merino wool poplin shirt that feels nice, fits easy, and keeps you as cool as it looks. (Fun fact: merino wool is a natural performance fiber. It wicks moisture 3x as much as cotton, is naturally wrinkle resistant and anti-microbial.) Layer it over tees and under sweaters without getting overheated, or wear it on its own--the quality of the wool's so high it'll never feel scratchy. Made to be worn everyday, just like the name says.

The Everyday in Cool Wool Male

If a flannel and a cardigan had a baby. Stonewashed Portuguese unbrushed flannel. Hangs like a shirt, nice and casual. You'll wear it every single day.

This shirt was a banker on Wall Street until she cashed out and started a new career as a florist on Nantucket. Spends her days lounging on weather-worn furniture, drinking expensive wine and smelling like fresh peonies. 
Our 100% Oxford cotton is milled in Italy. 
Our 100% cotton denim is milled in Italy, too. Saluti!

The Deep End





We're all just trying our best.
 Final sale for all hats and socks. No returns or exchanges.

The Shruggie Beanie (Final Sale)



This is THE ONE. A chic AF Italian leather jacket straight out of the minimalist 90s with a cut so simple and perfect, it's a timeless beauty. A classic. Our leather jacket is made out of a butter soft but not thin or drapey leather, with a heavy two way zip on the front and zipped sleeve opening and zip pockets. Designed to be worn with a tee or at most a lightweight sweater underneath, it should really be the thing you're grabbing to go out at night. 

The Kit




Slinky, sexy, floaty, flattering. Bias-cut with adjustable straps and a raw hem so that you can tailor it to your perfect length--or leave as is. Made of incredibly luxurious 23 momme silk that feels like heaven on the skin. Drapes on the body like a dream. Remains opaque no matter the lighting. Because it's AYR, we made it so that you can roll it up, throw it in your carry-on, and forget the steamer.