Discover Prada's latest collections of bags, clothes, shoes, accessories, and much more. Sophisticated and trendsetting, Prada’s inspiring concept of uncompromised quality and constant innovation has endured since 1913, when Mario Prada, Miuccia Prada’s grandfather, opened a shop of luxury goods in the Galleria Vittorio Emanuele in Milan. The search for rare and valuable materials and sophisticated manufacturing techniques is part of Prada’s DNA.

Heritage and Evolution:
Founded as Fratelli Prada in 1913 by Mario Prada in Milan, Prada initially specialized in leather goods and imported English steamer trunks and handbags. Under the visionary leadership of Miuccia Prada, Mario's granddaughter, the brand underwent a significant transformation in the 1970s, transitioning to high-fashion with its waterproof nylon fabrics. Today, Prada is a global luxury icon, known for its innovative and intellectually challenging designs.

Diverse Collections:
Prada's offerings are vast, encompassing men's and women's ready-to-wear, leather goods, footwear, eyewear, and fragrances. The brand is renowned for its high-quality leather handbags, sleek footwear, and avant-garde clothing designs. The Prada Linea Rossa line presents high-end sportswear and technical gear, while the home collection features stylish tableware and decor items. Prada's beauty and fragrance lines complement its fashion offerings, enhancing the brand's lifestyle appeal.

Sustainable and Social Initiatives:
Prada's commitment to sustainability and social responsibility is evident in its various initiatives. The brand has been involved in projects such as Prada Re-Nylon, aiming to innovate more eco-friendly materials, and collaborations with organizations like the Fondazione Prada. Prada's involvement in cultural projects, art, and film reflects its commitment to contributing to society beyond fashion.

Global Influence and Creative Leadership:
Under the guidance of Miuccia Prada and Patrizio Bertelli, the brand has become a symbol of contemporary luxury. Prada's influence extends into various domains, including art, architecture, and cinema, constantly seeking new perspectives and challenging conventional aesthetics. The brand's innovative approach has made it a trendsetter in the fashion industry, influencing generations of designers and consumers.

The Prada Group:
Beyond its flagship label, the Prada Group encompasses other prestigious brands, including Miu Miu, Church's, and Car Shoe, each with its unique identity yet united under Prada's guiding principles of quality, innovation, and cultural depth.

Step into Prada's forbidden fashion vault. Exclusive styles, deals, and secrets unveiled for the first time!

Prada's Secret Fashion Vault: Unopened Until Now! See Inside... | Eureka Shopping

Prada, an epitome of Italian luxury fashion, was established in 1913 in Milan by Mario Prada. The brand is celebrated for its leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories, characterized by innovative design and attention to detail. Prada is known for transcending trends, blending conceptuality with cultural emancipation in its collections, and reinterpreting aesthetic codes from unconventional perspectives.

Shoulder Handbags

Handbags

Sandals

Sunglasses

Shirts

Outerwear

Shorts

Sneakers

Wallets

Pants

Sweaters

Hats

Dresses

Outwear

Jeans

Belts

Skirts

Tops

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Backpack

Clutches & Evening Handbags

Bracelets

Scarves

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T-Shirts

Underwear

Wristlet Handbags

Heels

Beige

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Brown

Blue

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Black / White

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None

Pink

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Beige / Green

Black / Pink

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Multicolored

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Shoes

Women

Clothing, Shoes & Jewelry

A sports-inspired design characterizes these nappa leather sneakers with contemporary lines and a lightweight rubber sole. The shoe decorated with different interpretations of the Prada logo is completed by the distinctive touch of the iconic enameled metal triangle logo.

Downtown nappa leather sneakers

The Monolith loafers made of Prada's iconic and elegant brushed leather reinterpret the classic penny loafer in an original and contemporary way. This shoe, which takes its name from the chunky rubber sole, is an expression of timeless design that is monolithic and unique for its research, innovation, and style.

Brushed leather Monolith loafers

These casual and versatile leather sneakers have a sporty silhouette with soft, clean lines. The style features a light yet durable sole and is embellished with the iconic enameled metal triangle logo that, along with the screen-printed logo on the tongue, completes the shoe with a distinctive touch.

Leather sneakers

Prada's iconic triangle is reproduced in the quilted pattern on these soft nappa leather slides that have a low heel and are decorated with the enameled metal triangle logo.

Quilted nappa leather slides

Handbags & Shoulder Bags

The sleek silhouette of the Prada Brique bag is reinterpreted in woven fabric with unique allure inspired by a summery mood. The modern and versatile accessory with a detachable, adjustable shoulder strap is completed by the tonal embroidered lettering logo.

Prada Brique woven fabric bag

Handbags & Wallets

This tote bag with a soft, deconstructed design is made of raffia-effect yarn, a light material with a summery mood. A new interpretation of Prada's emblematic triangle decorates the front and is embellished at its center with the embroidered lettering logo.

Crochet tote bag

The sleek lines of this tote bag define this contemporary accessory with casual appeal. 
 The style made of leather with an oversized silhouette and soft volumes is characterized by its internal pockets and embellished with the lettering logo.

Leather tote bag

Clothing

This jersey tee with contemporary allure features a light design and relaxed fit. The tonal fabric triangle logo reinterpreted with a conceptual design and the sartorial label complete the garment with a sleek, iconic note.

Jersey T-shirt

This shirt features a hybrid design that combines classic details and retro-inspired sporty touches. The style with bowling collar is made of cotton with a worn finish and is completed by the simple yet iconic signature touch of the fabric triangle logo.

Cotton shirt

Clean lines and refined elements express Prada's dual aesthetic that moves between simplicity and detail, functionality and elegance. This leather bag with nappa interior summarizes the stylistic codes of the brand in a pragmatic yet sophisticated design. The roomy silhouette is characterized by a multifaceted soul, expressed by the interchangeable belt that enriches the accessory with a unique and contemporary touch. The lettering logo, embossed in 22 karat gold leaf, decorates the modern, versatile style.

Prada Buckle large leather handbag with belt

This woven fabric tote reinterprets a classic of the summer season with sleek, contemporary lines. The embroidered lettering logo in a contrasting color completes the accessory with an iconic note.

Woven fabric tote bag

The iconic triangle, the distinctive signature of Prada collections, is transformed into a modernist geometric motif that enhances this bag with a versatile, modern design. The roomy style is made of laser-cut perforated leather that adds a touch of summery lightness and uniqueness. The embossed tonal lettering logo completes the accessory.

Large perforated leather tote bag

Prada

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